Nouvel Age Media

Building off the success (or not) of Temu, now we’re looking at an excellent ad series: LinkedIn's own campaign they’re running across Meta, Google Ads, and programmatic. What do I love about it? Firstly, it’s hilarious! It speaks directly to its audience with a unique moment that is instantly relatable. I love the pic — the slight confusion on this man’s face is so relatable, and the copy is on point. What don’t I love? To be honest, nothing. There isn’t anything I’d do differently here. But what do you think? #adinspiration #campaignstrategy #marketing

Can we be close friends? We’ve been thinking this month about the power of social media. Seriously! There’s been no other time in history where you can make friends from across the globe, make an instant sale in another timezone, and look at your ex’s wedding photos at 3am (lol what). And now, we can be close friends with Billie Eilish. What a time to be alive. As compulsive scrollers, always twitching to get to the next trend, social media marketers can sometimes forget that the ultimate aim of posts should always be about the relationship. Not education, not information. Not offer sharing or product launching. Socials are all about welcoming your audience in, and making them feel special. For your next month’s content calendar, why not take this approach? Build relationships first, and see what happens to your engagement. You could learn a few lessons from Billie’s close friend approach. #socialmedia #socialmediatips #socialmediastrategy #socialmediatrends

Here’s an example of an email that hit our inbox this month that got everything wrong. 😱😱😱😱😱😱😱 HOW did this end up going out?! Not only does it miss the mark on pulled data sets, but it’s also obviously written by AI. The irony of all this? This is someone looking to sell us a blog post. How could we trust this person’s company to generate great content for us when they don’t even do it for themselves? Happy Marketers, we can do better. #testingisimportant #emailmarketingstrategy #emailmarketingtips #hottake

Don’t wanna blow our own trumpet, but… We're always saying it, personalization is key. But last month we got confirmation that it’s working in the form of this reply in Natalie C. Michel's inbox. *chef’s kiss* 🤌 So, what did the Nouvel team do that generated cold emails that actually got replies/calls booked? Here are three things we do that your team can learn from right now: 💡 1. We personalize by industry It’s tough to get personalization right. Using [%FIRSTNAME%] just doesn’t cut it anymore. But on the other hand, we don’t wanna get too personal. So, where’s the balance? We think it’s getting creative with the industry. For the campaign above that targeted leads in the Cannabis industry, we drilled into marijuana memes, puns, and slang. Then, we put our unique humor on the copy and let our experience do the talking. The results? An email strategy that felt unique and personal, even though it made its way into hundreds of inboxes. 😂 2. We make it funny No one spends time sifting through cold emails, let alone boring ones. Make them entertaining! There is a caveat to this one—entertaining doesn’t mean insulting. We have received a flurry of passive-aggressive emails recently that reminded us of past dark times on Tinder (men shouting at us). Plz stop. 🎯 3. We get the basics right We check for spam trigger words. We A/B test. We SPELLCHECK. It’s not rocket science.

Dive into our thoughts on email, why you urgently need a video strategy, and how AI is blowing the minds of Boomers on Facebook. 🤯 #happymarketingnewsletter #markeitngstrategy #advertisingtips

Join industry leaders and take a deep dive into juicy insights on the latest data 📊 from our Global Marketing Report. 📆 When? Thursday, June 13th ⏰ Time? 11 am PST / 2 pm EST 📍 Where? Virtually In this FREE webinar, you’ll discover innovative tactics that will help boss up your marketing strategy. 💫 Unpack never-before seen research that will help you navigate the current and future state of marketing. You’ll learn: 🤔 What channels perform the best for B2B vs B2C? 📖 What content formats drive the best results? 🔴 In the last year, what challenges have marketers faced? 💡 What trends are driving marketing strategies? 💸 What marketing areas are teams investing in? Sign up for free 👉 https://lnkd.in/dgm4WRFJ #marketingwebinar #marketinginsights #marketingstrategy #marketingtips

If social media isn’t the cherry 🍒 on top of your marketing strategy, are you even in the game?! 😉 Our latest Global Marketing Report is serving up some serious truths, and here’s the scoop: social media reigns supreme 👑 as THE top performing marketing channel. Meaning it’s a powerhouse that captures your audience’s attention and serves RESULTS. Craving more delicious insights like this? Click the link to download the FREE report: https://lnkd.in/dYGBthzX #marketinginsights #marketingtips #globalmarketingreport

That’s the Way the Cookies Crumbl (I spent about 5 minutes coming up with that headline; pls appreciate it.) *drools* Crumbl Cookies deserve an honorable mention this month for their EXPERT ad strategy — with a huge variety of tests running they’re smashing it out of the park when it comes to all that juicy data. But they’re not just running any old ad. They’re creating masterpieces of color that make the cookies pop (JUST LOOK AT CONFETTI MILKSHAKE). I love the playfulness, the whimsy, THE COOKIES 🤤🤤🤤🤤 But it isn’t just the graphics; the copy too is so great: “Our delicious Confetti Milkshake cookie rolled in rainbow sprinkles and topped with cake-flavored buttercream and a dollop of whipped cream.” ‘Rolled’ and ‘dollop’ have a delightfully clumsy symmetry, and ‘cake-flavored buttercream’ just makes me want to get stuck in. Even the Spanish copy is great – ‘Una fiesta de colores y sabores’. Outstanding. *eats my third cookie of the day* Now THAT’S an ad. Want more insights like this? Subscribe to our Happy Marketing newsletter: https://lnkd.in/dBsf7heM #paidadvertisingtips #marketingsuccess #deisgninspo #copywritingforcreatives

Meet Wear It To Heart 💗 They're not your average athletic wear brand (you know, the one with the generic logos, tasteless color schemes, and boring designs 🤮) Wear It To Heart sells premium athletic apparel known for its remarkable quality and style that doesn't compromise performance. The e-commerce company has been featured in leading fitness magazines like Shape, Vogue, Women's Health, POPSUGAR , and Forbes Tasked with enhancing its revenue growth, we crafted a practical marketing strategy using paid media audits and analytics to create ad campaigns that convert. The outcome? A remarkable return on ad spend (ROAS) of $9.45 for every $1 invested. A ROAS that is 6x higher than industry averages. 💸💸💸 We don't mean to toot our own horn...but WE UNDERSTOOD THE ASSIGNMENT, Y'ALL. Ready to elevate your brand like Wear It To Heart? Click the link below and let us do our thaaang.😌 Book a call & get a FREE paid advertising strategy. 100% customized for your biz. 👉 https://lnkd.in/dbVh_CKt

What’s up, Happy Marketers? 😊 Our 2024 Global Marketing Report is here! 🥂 Our research provides insights that can help navigate the current and future state of marketing. Some of the questions we answer with our research include: 🎯 What channels are performing the best for B2B vs B2C? 🎥 What content formats drove the best results for B2B vs B2C? 😭 Inthe last year, what challenges have marketers faced? 👍 What trends are driving marketing strategies across 45 industries? 💸 What marketing areas are teams investing in the upcoming year? Comment “2024 Global Marketing Report” to get your free copy. #marketingtips #marketingstrategy #marketingresearch #marketinginsights