Gen Z is the wealthiest and most diverse generation yet - so, what's driving them? Out latest #N2K podcast episode features Marta Cyhan-Bowles where she talks about the core values and motivations of Gen Z to help you unlock growth and brand loyalty with this cohort. Tune in to this episode for everything you need to know about Gen Z and how to win them over: https://lnkd.in/eV2F-vPV #Need2Know #SpendZ #GenZ
About us
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View(TM). NIQ, is an Advent International portfolio company with operations in 100 markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.
- Website
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https://niq.com/
External link for NielsenIQ
- Industry
- Information Services
- Company size
- 10,001 employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
- Founded
- 1923
Locations
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Primary
Get directions
200 W Jackson Blvd
Chicago, Illinois 60606, US
Employees at NielsenIQ
Updates
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Are you keeping pace with the winning strategies in sustainability? Follow our NIQ for FMCG page for more insights like this 👇
Shoppers are seeking products that align with their values. Today, that includes sustainability. The fastest way to get there is to start with the packaging. Here’s a quick roundup of the 3 sustainable packaging trends: ♻️ 𝗧𝗿𝗲𝗻𝗱 𝟭: 𝗥𝗲𝗰𝘆𝗰𝗹𝗮𝗯𝗹𝗲 𝗺𝗮𝘁𝗲𝗿𝗶𝗮𝗹𝘀 Despite the many creative and technological advancements in green packaging products, a simple shift to more recyclable materials — like plastic to paper — is still the best way to support a sustainable economy. When analyzing shoppers’ nonconscious reactions, we discovered that paper packaging with prominent sustainability claims (in this case, callouts on the packaging that says, “100% Plastic Free” and “I’m paper, recycle me!”) better engages shoppers compared to the plastic option for both the deodorant and chocolate brands. ♻️ 𝗧𝗿𝗲𝗻𝗱 𝟮: 𝗠𝗶𝗻𝗶𝗺𝗮𝗹𝗶𝘀𝘁 𝗽𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 Simple streamlined design comes with the extra benefits of using fewer materials and have less waste. And from the three layers of packaging, finding a way of removing the secondary packaging was found to be the simplest way to go. ♻️ 𝗧𝗿𝗲𝗻𝗱 𝟯: 𝗥𝗲𝘂𝘀𝗮𝗯𝗹𝗲 𝗽𝗮𝗰𝗸 𝗱𝗲𝘀𝗶𝗴𝗻 In the case that you need to defend the use of plastic, go with reusable packaging. Re-fillable packaging, or re-purposing for a different use adds value to the product both in functionality and sustainability. Dive deeper into the winning strategies to introduce sustainability to your packaging: https://lnkd.in/gFQVhtBB
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Our very own Steve Zurek, VP, Thought Leadership, was featured in a recent The Wall Street Journal article on the changing dynamics of grocery shelves. Steve provided key insights on the "tremendous amount of stress on shelves" in today's stores noting key trends such as reduced store space, increased presence of store brands and shifting consumer preferences. Our data is helping quantify these significant changes. Read the full article here: https://lnkd.in/e6C-jGfM #RetailTrends #ConsumerInsights #WSJ
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Join us at IFA 2024 for our first year as an insights partner with GfK! Connect with us and experience the Full View™ on consumer and market intelligence. Learn more: https://lnkd.in/gxgaNzMR
🛒 Direct-to-consumer (DTC) strategies are reshaping the retail landscape, providing consumers with after-sales support, knowledgeable staff, and detailed product information they prioritize. This evolution unlocks benefits for both manufacturers and retailers. Join NIQ and GfK at IFA Berlin, 6–10 September, to tap into our combined expertise. With GfK’s 90 years of experience and NIQ’s cutting-edge insights, we deliver the Full View™ on market and consumer intelligence. Learn more: https://lnkd.in/gxgaNzMR
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Is your CPG business facing tough challenges? 🤔 Inflation, supply chain disruptions, and changing consumer behaviors are making it harder than ever to succeed. Join our upcoming webinar to discover actionable strategies to overcome these obstacles and drive growth. We'll share insights from a successful case study with Alamance Foods. Don't miss out! Sign up here ➡️ https://lnkd.in/d7YceumS #CPG #webinar #businessgrowth #alwaysonanalytics
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Is your CPG business facing tough challenges? 🤔 Inflation, supply chain disruptions, and changing consumer behaviors are making it harder than ever to succeed. Join our upcoming webinar to discover actionable strategies to overcome these obstacles and drive growth. We'll share insights from a successful case study with Alamance Foods. Don't miss out! Sign up here ➡️ https://lnkd.in/d7YceumS #CPG #webinar #businessgrowth #alwaysonanalytics
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Over the last few months, we’ve shared our “Influencing AI” series with hundreds of industry professionals across the CPG and retail landscape. We’re proud to show our insights on how to influence AI leadership at your companies, introduce AI into your workflow, and what AI tools are available to utilize on the market. We’ve also answered dozens of audience questions on specific strategies that you can implement today to make a difference at your organization. If you submitted a question to one of our experts, we want to say, “Thank you!” You’ve made a difference in the collective understanding for both us here at NIQ and your colleagues. To continue these great discussions, we are now opening registration for Part 3: Partnering for AI! In this session, our host Mark Flynn will join our SVP Architecture and Innovation, Zu Khoja, to break down: How business intelligence, marketing, and product leaders will shape CPG AI strategies - How to leverage an internal AI task force - What to look for in a good AI partner - And much more... Register today below 👇 #GenAI #InfluencingAI #AI #ML #Workflow #CPG #Retail
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Explore market opportunities in 2024 with GfK and NIQ. Despite global uncertainties, the IMF projects a 3.1% GDP growth. Join us at IFA Berlin to learn how to leverage affordability and strategic promotions. Learn more: https://lnkd.in/eYws6iQJ
📊 Despite global economic uncertainties, the market shows cautious optimism. With the IMF projecting a 3.1% global GDP growth in 2024, opportunities abound. Retailers can leverage this growth by focusing on affordability and aligning strategic promotions with major events like sports competitions or Black Friday to drive consumer engagement. Join us at IFA Berlin, 6–10 September, to explore these insights further. Learn more: https://lnkd.in/eYws6iQJ
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Unlock the Secrets of Consumer Behavior! 🌟 Join our exclusive webinar to uncover deep insights and master strategies that will elevate your brand to new heights and dive into the data that drives consumer choices. Register today 👉https://lnkd.in/euewe5Fg #ConsumerBehavior
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Beth, our VP for Omni Solutions has been at NIQ for almost 2 years! She looks to provide actionable insights that make a huge difference in our clients' business. Talk about making an impact 🙌 What she loves most about working here is her amazing team and all the fun they have together. Ready to make an impact too? Explore our career opportunities: https://lnkd.in/ezswNZE8 #LifeAtNIQ