We recently sat down with Brad Smith, the host of "Wealth!" on Yahoo Finance to discuss the findings of our Spend Z report. Our Chief Communications Officer, Marta Bowles, revealed Gen Z's spending power is set to grow to around $12 trillion (USD) globally by 2030, and that this generation is poised to spend more than any before. What categories are they targeting, and how do their consumption preferences differ from other generations? Find out by checking out the full segment: https://lnkd.in/ecm4RatY Or by reading the Spend Z report here: https://lnkd.in/eAzHn3-j #SpendZ #GenZ #YahooFinance #FMCG #ConsumerBehavior
About us
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View(TM). NIQ, is an Advent International portfolio company with operations in 100 markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.
- Website
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https://niq.com/
External link for NielsenIQ
- Industry
- Information Services
- Company size
- 10,001 employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
- Founded
- 1923
Locations
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Primary
200 W Jackson Blvd
Chicago, Illinois 60606, US
Employees at NielsenIQ
Updates
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We're proud to sponsor the Packaging Recycling Summit by Packaging World! Join us to turn waste into value and build a sustainable supply chain. Connect with brands, suppliers, reprocessors, and MRFs to explore: ♻️ Recyclable design 🌍 Materials innovation 📜 Key policies Collaborative case studies Let’s make a real impact together! Register before August 2nd to save $200 and save an additional $200 by using code: PRS24SPONSOR https://lnkd.in/d46VZt-X #PRS24 #NIQData #Packaging #Sustainability #Recycling
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By 2030, Gen Z will make up almost 25% of the global population and will spend $12 Trillion. If you’re going to grow with Gen Z, you’re going to need a full view of what’s now and what’s next. Find out more in our new Spend Z report: 👉 https://lnkd.in/dPuSYGDp #SpendZ #GenZ #GenerationalSpend #ConsumerBehavior #TheFullView
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🚀 Exciting News! In China, we collaborated with JD Worldwide to unveil the 2024 White Paper on China Cross-Border Import Consumption Trends. Key Insights: 💲 Increased Spending: 36% of consumers are spending more on imports, with 56% paying a premium for quality. 📈 Market Growth: Discover emerging trends and insights driving China’s cross-border e-commerce. ✔️ Consumer Preferences: Top priorities include authenticity, quality, and efficient logistics. Explore trends across 10 major product categories and get actionable insights. Let's shape the future of cross-border e-commerce together. Download the full report now 👇 👇 👇 #JDWorldwide #CrossBorderECommerce #ChinaMarket #ConsumerTrends #MarketInsights
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We had an exceptional experience at #ETBWS, a pivotal event where innovation and action converged. 🌟🎤 Prashant Kolleri, Head of Consumer and Marketing Intelligence - India, unveiled the groundbreaking “Spend Z” report—a collaborative effort between NIQ, GfK - An NIQ Company, and World Data Lab to reveal the spending habits of #GenZ. Spend Z is tailored to assist retailers and manufacturers in the consumer-packaged goods (CPG) and tech and durables (T&D) industries in nurturing and maintaining loyalty among Gen Z consumers worldwide. Explore how these insights into Gen Z can drive your brand's success today and beyond. Download the full report here 👉 https://lnkd.in/giGRMTqb #ConsumerInsights #GenerationalSpend #TheFullView
Gaining visionary insights at #ETBWS – the crossroads of innovation and action. 🌟🎤 Excited to hear from Prashant Kolleri, Head of Consumer and Marketing Intelligence - India, NIQ at #ETBWS! 🌟 Know more: https://bit.ly/4aynuUL #ETBWS #BusinessWorldSummit #IndustryInsights #LeadershipForum #BusinessInnovation #GlobalNetworking
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We are excited to announce the launch of our new Total US Liquor Open State Channel! 🎉 This advancement broadens the scope of store coverage and refines universe statistical projections, resulting in US liquor channel measurement beyond what's ever been available in the industry. "The launch of our new Liquor Open State view marks a significant milestone in providing our clients with unparalleled insights into the Beverage Alcohol market," said James Restivo SVP of Beverage Alcohol Vertical, NIQ. Learn more in our latest release: https://lnkd.in/d6sStkWj #TotalUSLiquor
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GfK and NIQ joining forces gives you a Total Store read of consumer behavior across all channels. This empowers you to make better strategic decisions with unmatched omnichannel insights. Hear from Joshua Hubbert, our Chief Integration and Value Creation Officer.
By combining leaders in retail measurement for fast-moving consumer goods and for tech and durable goods, you now get a Total Store read of what consumers purchase online and offline. Joshua Hubbert, our Chief Integration and Value Creation Officer, tells us how this empowers clients with unparalleled omnichannel purchase insights for optimized strategic planning. Together, we’re positioned to keep investing, innovating, and delivering the Full View™ to our global clients. Learn more about GfK's 90-year legacy and our combination with NIQ here: https://lnkd.in/dKbuXne9 #TheFullView
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Did you meet our team at the #QuirksEvent2024 in NYC? Get the recap below! 👇
It was an exciting week meeting with clients, partners and insights leaders at the #QuirksEvent2024 in NYC! In case you missed it... 🎤 Nathaniel Woldstad and Hannah Lapkin, Microsoft shared how they are building bridges to customer loyalty with an innovative data fusion initiative. 🍽 Several event attendees and clients enjoyed and intimate evening with panoramic city views at Electric Lemon …and much more. Connect with us to learn more or meet us at future events! #growthfromknowledge
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The use of synthetic respondents could reshape market research... but how do we ensure we’re not diminishing the quality of real consumer data? To tackle this issue, Julie Dellert, VP of Product Leadership at BASES, explores the promises and pitfalls of this technology—and its potential to disrupt and accelerate innovation cycles. Read the full article here: https://lnkd.in/esbz-TzQ #AI #SyntheticRespondents #MarketResearch #NIQFullView
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Purveyor of good times, a destination to relax and enjoy with friends and loved ones. The On Premise holds a special place in the hearts of consumers. So much so, that despite financial pressures across the globe, consumers are continuing to visit the On Premise (83%) and over a quarter of consumers are expected to increase their visits over the next 3 months. Whilst many consumers are looking to moderate their alcohol intake and overall global sales of Beer and Spirits are declining in the channel, the On Premise remains a unique and valuable platform for building brand equity, engagement, and loyalty. It is a place where brands can showcase their perfect serve, create exciting activations, and connect with consumers in memorable moments. For more essential On Premise insights - Read here: https://lnkd.in/e-zmiGjq #OnPremise #OPM #BevAl #AlcoholInsights #BeverageIndustry