We recently sat down with Brad Smith, the host of "Wealth!" on Yahoo Finance to discuss the findings of our Spend Z report. Our Chief Communications Officer, Marta Bowles, revealed Gen Z's spending power is set to grow to around $12 trillion (USD) globally by 2030, and that this generation is poised to spend more than any before. What categories are they targeting, and how do their consumption preferences differ from other generations? Find out by checking out the full segment: https://lnkd.in/ecm4RatY Or by reading the Spend Z report here: https://lnkd.in/eAzHn3-j #SpendZ #GenZ #YahooFinance #FMCG #ConsumerBehavior
About us
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View(TM). NIQ, is an Advent International portfolio company with operations in 100 markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.
- Website
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https://niq.com/
External link for NielsenIQ
- Industry
- Information Services
- Company size
- 10,001 employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
- Founded
- 1923
Locations
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Primary
Get directions
200 W Jackson Blvd
Chicago, Illinois 60606, US
Employees at NielsenIQ
Updates
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Perception is key! Private labels are no longer just the affordable option—they're building strong brand equity. 62% of consumers would try new brands for lower prices, but 16% avoid the cheapest products due to quality concerns. Even 72% of high-income shoppers see private labels as good alternatives to national brands. Is your brand resilient enough? Discover more: https://lnkd.in/enjc-iFJ
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We recently had the pleasure to host our esteemed clients on a Friday afternoon alongside amazing views of the Marina Bay in Singapore! Craig Houliston, Regional Executive Director of Asia Regional Analytics & Insights, shared these 5 key themes around the dynamic landscape of Singapore's and regional business environment: 💲 Polarizing prices 👨👩👧👦 Discerning consumers 🛒 Redefining channels 🚴♀️ Evolving health 💡 Adapting to AI We are also honored to have Balendu Shrivastava, Measurement Head - AMA & China Outbound from Tik Tok, and Craig Harvey, Head of Research - APAC, from IPG join us as panelists to discuss more valuable insights for the FMCG industry from a media perspective. The event provided a vibrant and casual networking platform, fostering many fruitful interactions. Thank you to everyone who attended the event!
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ICYMI: Our Prime Day report from our live stream last week is now available to download! 👉 https://lnkd.in/gdKmZMGd Don't miss out on the insights gathered from our data to optimize your Prime Day strategy moving forward. Find out what categories you should be looking at, as well as what consumers are researching during this pivotal sales event. You can also take a look at the full recording below! #PrimeDay #NIQFullView #Omnichannel #Download
📦 #PrimeDay is Back and Bigger Than Ever! Amazon just announced the largest online shopping event of the summer, Prime Day, is officially happening on July 16th & 17th this year. Consumers continue to flock to the e-commerce giant for their favorite deals on both everyday items and big-ticket purchases. To prepare for this big event, our e-commerce experts will host a session called "The Prime Directive" to share our latest insights around Prime Day and ecommerce shopping. Register today 👇 #PrimeDay #Ecommerce
The Prime Directive: Harnessing Product Insights Data into eCommerce Wins
www.linkedin.com
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Hi all! Meet Jada, she's our Regional Account Development Lead for Global Clients in Asia Pacific 💪 She's been at NIQ for 12 years, working across different roles and different countries 🌏 and what she loves most about working here is the opportunity for constant growth and her brilliant coworkers and clients. But don't take it from us! Listen to her story and why you should join our team in her video. Is this your next big challenge? Explore our career opportunities here: https://lnkd.in/e7jMXFFi #LifeAtNIQ
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Unlock the Total Package. NIQ & GfK's powerful combination brings you world-class FMCG and Tech & Durables measurement. Now you get a holistic view of shopper behavior across every aisle, click, and purchase. You get measurement across the entire store, global omni insights with the largest Tech & Durables point of sale database, and unrivaled data quality––all accessible on our cloud-based platforms. Want to learn more? Explore our solutions here: https://lnkd.in/dWAfmhHq #TheFullView #NIQandGfK
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Euronics International's President highlights the power of data for better business decisions. High-quality data lets you invest in the right products and choose optimal locations. GfK's 90-year legacy and NIQ's expertise offer a comprehensive consumer intelligence solution for better choices. #TheFullView
Euronics International's President, Hans Carpels, emphasizes the importance of data-driven strategies for better decision-making. High-quality, comprehensive data gives you valuable insights to invest in the right products and choose optimal installation locations. This can significantly improve the effectiveness of your implementation plans. The combined expertise of NIQ and GfK offers a comprehensive consumer intelligence solution with unmatched global reach and omnichannel coverage. This translates to more data, superior analysis, and ultimately, better choices for your business. Discover GfK's 90-year legacy and how our combination provides you with the Full View™: https://lnkd.in/g6gceJCh
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Exciting news! 🎉 We have now integrated consumer panel data in NIQ Discover for a seamless user experience. You can now access high-quality, on-demand insights across 23 global markets, with advanced analytical tools and AI-driven features. This modern platform enhances data accessibility and user flexibility, empowering you to drive growth with actionable consumer insights. Read more, here 👇 https://lnkd.in/eBJXj7zF #ConsumerPanel #NIQFullView
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We're excited to announce the launch of our new home for tailored content that appeals to the FMCG industry's specific interests, needs, and challenges across markets today. Follow this page for more in-depth insights on the FMCG sector 👇
Welcome to the NielsenIQ FMCG LinkedIn page. The one thing we can be certain will never change is that the FMCG manufacturing landscape will be forever changing. There are many factors that make up the formula for success in the FMCG world, speed to insight, keeping up with technology and trends, data-driven decisions, and more. And while there’s a wealth of knowledge available at the speed of a search engine, finding real truths is akin to the proverbial needle in a haystack. What’s even more challenging is bridging the fragmentation in the available knowledge. Whatever your business intelligence needs are, powered by our extensive insight and technology we bring to you the Full View. The full view of the consumer, from expectation to spending. The full view of the retailer, from distributional optimization to achieving omnichannel balance. The full view of the market, from innovation to sustainability to health to seasonal trends. Whatever your need is, you don’t have to go further than this page right here.
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Are you up to date on the latest trends in beer, wine, and spirits? We've raised the bar with our expansive liquor channel, complete with geographic coverage for open states in the U.S. (and Washington, D.C.) NIQ BevAI experts Jon Berg and Kaleigh Theriault will share informative insights on the latest trends. 🍻 Register today: https://lnkd.in/dScEWYJT #BevAl #LiquorChannel
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