Advertisers ✨, catch up on what’s reshaping the industry with Nielsen’s Conversations from Cannes 🎙️. We sat down with leaders across the sports world, media industry and advertising community, to bring you the key themes that emerged from Cannes Lions 2024. Watch now http://nlsn.co/60429IJhY !
Nielsen
Software Development
New York, NY 1,118,070 followers
Powering a better media future for all people
About us
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
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http://nlsn.co/6006JMfty
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- Software Development
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- 10,001 employees
- Headquarters
- New York, NY
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- Public Company
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- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media, and Measurement
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Updates
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🚀 Boost your political campaign's reach with Local TV! 📺 Nielsen discovered that adding local streaming to an ad schedule increased GRPs by 20% for key demo ages 25-54. See how these key findings can improve your advertising strategy. https://bit.ly/3Lqt0yc
Adding incremental reach with Local Streaming
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🏆 Unlock the secret to maximizing sponsorship ROI with Nielsen Sports' ROSI framework! Dive into our comprehensive metrics and discover how to optimize your brand's partnership value. Contact us to learn more! http://nlsn.co/6040jplAA
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https://nielsensports.com
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The "Cowboy Carter Effect" 🤠 is real! Our interview with Charlene Polite Corley, VP of Diverse Insights & Partnerships at Nielsen, revealed that there has been a 40% 📈 rise in Black 18-34 year olds tuning into country music. Dive into the article for all the details http://nlsn.co/6046ioyqu !
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🚀 Big News! 🚀 Nielsen audience segments are now available on LiveRamp! Easily access global data through the LiveRamp Data Marketplace and unlock over 5,000 Nielsen audience segments, including demographics, vertical-specific insights, shopping behaviors, and more! DM me to learn more or check out our segments here: https://bit.ly/4bPdExH
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WHOA. The WNBA (Women's National Basketball Association) just inked a MASSIVE media rights deal and The Walt Disney Company's CEO invested in Angel City Football Club. These are making impact for women's sports! I could see more headlines like this coming down the pipeline after hearing that with all this, the global women's sports industry is set to break $1 billion! I'll be on the watch for more headlines, especially with Nielsen monitoring the meteoric rise of the women's sports industry. I know I'll be at a Dallas Trinity FC game soon so let me hear what team you're looking forward to seeing soon!
What’s next for women’s sports: Fueling growth by proving value
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Throwback to Nielsen Terrace during Cannes Lions 2024! 📸 Relive the inspiring panels, engaging conversations, top-tier networking, delicious food, and lively music. The energy was all about creativity and collaboration. A big thank you to every client and agency who joined us, and heartfelt appreciation to our outstanding on-ground team for making it all possible. 💗 Visit our Nielsen insights page to catch all the conversations from Cannes: https://bit.ly/4f4NgCV #Cannes #NielsenAtCannes #CannesLion2024
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Women’s sports fans are highly engaged, with 74% as chief income earners and 43% being male! 📊 The industry is set to break $1 billion in 2024. 🌍 Agencies, use Nielsen’s insights to tap into this dynamic market and create impactful campaigns for your clients. Learn more here: https://bit.ly/3LiGpIC
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Nielsen reposted this
Listen in on our conversation with Nielsen to discover how your brand can soar to new heights on TikTok! 🚀 Learn how companies like yours can drive brand performance and uncover the measurement trends you need to watch. To learn more about how Nielsen can help you measure full-funnel metrics on TikTok, head over to their partner profile on https://bit.ly/4cWDelK #marketingtok #businesstok #tiktokforbusiness #socialmediamarketing #TikTokMarketing
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📈 Want to amplify your brand's reach and impact? Our Annual Marketing Report gives insight into effective budget allocation tactics and ROI measurement strategies. Check it out now: http://nlsn.co/6049jNQbD
2024 Annual Marketing Report | Nielsen
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