New Heritage is excited to announce its investment in Brilliant, a global provider of impactful corporate gifting and branded merchandise solutions. The investment was structured using Heritage’s Private IPO® strategy. Brilliant offers a broad suite of corporate gifting and branded merchandise solutions, powered by its proprietary, industry-leading technology platform, and a global fulfillment infrastructure providing worldwide reach to its customers. On the announcement, Judson Samuels, Partner at Heritage, said, “We are big believers in the Brilliant team and are incredibly impressed by what they have built. They have developed a fully integrated corporate gifting solution that stands out in the field of pure play tech companies and legacy promotional marketing firms. This differentiation has allowed them to drive customer satisfaction and take market share from their competitors. We see a tremendous opportunity to continue building on what they offer to both existing and new clients.” Read the full announcement on our website: https://lnkd.in/eqGcPr4s
New Heritage Capital, LLC
Venture Capital and Private Equity Principals
Boston, MA 2,258 followers
Private Equity for Founder-Owned Businesses
About us
New Heritage Capital ("Heritage") is a private equity firm dedicated to equity recapitalizations of private, founder-owned businesses. Heritage invests in mature businesses with proven management teams that are interested in a meaningful reinvestment. Through its innovative minority recapitalization and growth equity structures, Heritage helps founders achieve significant personal liquidity and the capital necessary to spur growth, while at the same time allowing owners to maintain control of their businesses.
- Website
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http://www.newheritagecapital.com
External link for New Heritage Capital, LLC
- Industry
- Venture Capital and Private Equity Principals
- Company size
- 11-50 employees
- Headquarters
- Boston, MA
- Type
- Partnership
- Founded
- 2006
- Specialties
- Minority Equity Recapitalizations, The Private IPO, Growth Equity Investments, Family- and Founder-Owned Businesses, Private Equity, Entrepreneurs, and Majority Equity Recapitalizations
Locations
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Primary
800 Boylston Street
Prudential Tower, Suite 2200
Boston, MA 02199, US
Employees at New Heritage Capital, LLC
Updates
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New Heritage Capital, LLC reposted this
Babson College was just named the No. 2 college in the Wall Street Journal’s “Best U.S. Colleges 2025”. As an Executive in Residence at Babson, I am immensely proud of contributing to such a prestigious institution's legacy of academic excellence. Being part of a community that shapes future leaders and innovators is both an honor and a testament to the dedication we bring to our students' success.
Best U.S. Colleges 2025 - WSJ / College Pulse Rankings
wsj.com
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Material liquidity. Greater control. More incentive equity. The Private IPO®. An "apple" in a basket of "oranges"... See more here: https://lnkd.in/gXxkk8yG
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The traditional LBO is the right solution for many founder/owners. But, for those that it isn't? Don't lose your deal. Provide them a different option. More here: https://lnkd.in/gXxkk8yG
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We developed the Private IPO® for founder/owners looking for something other than a traditional LBO. And we love it when we have the chance to make our investment banker friends look good by offering something truly “innovative” and “creative.” More information here: https://lnkd.in/gXxkk8yG
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There’s something unique about allowing a founder/owner to keep control after recapping their business... While also providing them the chance to earn a significant second bite of the apple. “Long term greed” is good, and many founder/owners prefer this approach to relinquishing control and becoming an employee of a PE group. If you know one of these entrepreneurs… Feel free to share: https://lnkd.in/gXxkk8yG
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Traditional LBO: Liquidity with less upside. Growth Equity: Upside with less liquidity. These options force founder / owners to have to choose. Our Private IPO® provides both liquidity today AND material upside in the future. Ambitious founder / owners really can have their cake, and eat it too. More here: https://lnkd.in/gXxkk8yG
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Many founders looking to exit still have gas in the tank… And aren't ready to let go of the wheel. We don't believe they should have to. If you're putting together a buyers list for this type of founder, we'd love to connect with you about The Private IPO®. More information here: https://lnkd.in/gXxkk8yG
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When a founder loses control the moment their PE deal closes… And can be fired at the discretion of the PE firm… Is that really a "partnership"? We don't think so. With our Private IPO®, founder owners retain more control, and gain a true "partner." See more here: https://lnkd.in/gXxkk8yG