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New Engen, Inc.
Advertising Services
Seattle, Washington 26,080 followers
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey.
About us
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.
- Website
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http://www.newengen.com
External link for New Engen, Inc.
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Seattle, Washington
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Digital Marketing, SEM, Google Shopping, Facebook, Instagram, LinkedIn, SnapChat, Twitter, Digital Advertising, Amazon, Technology , Marketing Experimentation , Creative, Consulting, Strategy Execution, Strategy, Research, and Insights
Locations
Employees at New Engen, Inc.
Updates
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🚨 BIG NEWS: New Engen has acquired Donut Digital! 🍩 The creative-led performance marketing powerhouse from California will support New Engen in expanding our creative foundation. If you’ve been online in the last three years, you’ve probably seen their work for MeUndies, Prose, Caraway, and Spindrift. Learn more about Donut Digital’s bold, fresh approach to high-performance creative—especially on TikTok—and what this acquisition means for New Engen and our clients. 👇 Full press release in the comments! #MarketingNews #PerformanceMarketing #DigitalMarketing #PaidSocial #TikTokMarketing #CreativeStrategy #MarketingAgency #Growth #NewChapter #DigitalMarketingNews
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By this time next week, we’ll be in Q4 - who’s ready? 🎁 To help you get in ✨Holiday Mode ✨, here are four tactics that New Engen experts say every brand should implement in Q4. Get our full guide to Q4 prep and success at the link in the comments. 👇 Thanks for sharing your expert Q4 advice Natalia Silvina Fernandez, Katie Scott, Lucy McQueen, Emily Graves, & Kevin Goodwin! 👏 🫶 #2024HolidayGuide #Q4DigitalMarketing #DigitalMarketingGuide #HolidayMarketing #DigitalStrategy #Q4Success
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New Engen, Inc. reposted this
Huge congratulations to Walmart Connect for being named a finalist in the Digiday Awards' inaugural Best Use of Retail Media category for the 2024 Spring Grilling #GetYourGrillOn Program! It was an absolute privilege to collaborate with Emily Tabaczynski, Aaron Brown, and the entire team. We had a blast managing the influencer talent and assisting in bringing this exciting program to life!
Our #OneWalmart programs tap into the power of the full Walmart ecosystem to build integrated, omnichannel marketing campaigns aligned with key seasonal moments and events. Through a holistic planning approach, we're helping connect brands with the right customers so they can more effectively discover and find the products they are looking for. We're excited to share that 2 of these programs have been shortlisted for The Digiday Awards category, 'Best Use of Retail Media.' Congratulations to the teams driving these unique and innovative opportunities for brands to connect meaningfully with Walmart customers!
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New Engen, Inc. reposted this
School might be back, but our influencer campaigns are always in session. 📚🔥 From creative lunch hacks to back-to-school routine tips, our back-to-school campaigns are designed to engage families and spark conversations. Swipe through to see how we bring brands to life through influencer-driven storytelling. Want to learn the A strategies behind these campaigns? Our latest blog breaks it all down. Link in the comments! 👇 #InfluencerMarketing #ContentCreation #MarketingStrategy #BrandSuccess #FamilyMarketing
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New Engen, Inc. reposted this
This below is WILD - and I don't say that lightly. 🤪 I am constantly in awe of the era in which we currently live especially with regards to #innovation and #ai. TL;DR - NotebookLM took our New Engen, Inc. "Breaking Through the Performance Plateau" paper and turned it into a podcast in 5 minutes and added it's own contextual content that was NOT in the original paper to give more 'fodder' to the podcast. You may (or may not) have seen the news about Google's updated #NotebookLM https://lnkd.in/e67jA9aF from a couple of weeks ago. I wanted to kick the tires on this feature of an audio overview. I listen to a pretty good amount of podcasts and this learning style for someone like myself with #adhd is something that I'm learning more and more how to utilize. So I thought I'd take our Breaking Through the Performance Plateau paper (link: https://hubs.la/Q02Ql_wm0) and see what the audio overview spit out. What I did: 1. Created a new notebook in NotebookLM 2. Connected to a Google Docs version of our BTtPP paper 3. Generated the audio overview So here you have two DIFFERENT podcasts that were automatically created from the exact same content - nothing was changed in the initial upload, but Google created two separate versions of the same thing. Version 1: https://hubs.ly/Q02Ql-580 Version 2: https://hubs.ly/Q02QlXTL0 Please let me know in the comments what YOU think!
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12,000 marketers at INBOUND reminded us that staying ahead is about constant learning. The future of marketing is bright, and New Engen is ready to dive in headfirst! 🌟 Our very own Genesis Reyes represented us at INBOUND this year, soaking up insights on AI, email marketing, HubSpot best practices, creating winning content in an AI-driven world, and more. The energy in Boston was electric—being surrounded by 12,000 industry leaders was nothing short of inspiring. From Ryan Reynolds and Serena Williams to Canva’s Cameron Adams and WHOOP’s Will Ahmed, the speakers embodied what it means to be all in and lead with a growth mindset, values we anchor to each day. They’re not just pushing boundaries—they’re creating genuine impact, and that’s exactly what we strive for at New Engen. We’re excited to bring these insights back to our teams, always learning, always evolving, and always aiming to stay ahead of the curve. #NewEngen #INBOUND24 #GrowthMindset #AllIn #DigitalMarketing #AIinMarketing #MarketingAgency #CreatingImpact #SeattleMarketing #AlwaysLearning
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With consumer habits changing, one thing’s clear: you need to move fast or get left behind this holiday season. “Given declining consumer spending in sub-$100k income brackets, expect flat consumer spending in Q3. Brands must build trust through creative seasonal moments, bundling, and promos to maintain share.” – Kevin Goodwin, VP of Digital Marketing Our latest guide covers macro-economic and industry trends we’re seeing that will shape consumer behavior this year: 📉 Middle-income consumers are cutting back—price sensitivity and elevated interest rates are driving more frugal spending habits. 🌍 Gen Z stands out—they're still exploring new brands and outspending other generations on apparel and personal care. 🎥 Digital ad spend is set to grow 10% this year, with video and diversification being critical drivers of success. 🗳️Election impact: The upcoming election could provide a short-term boost, but don’t bank on it—stay adaptable as we monitor developments. Understanding these macro-level trends will help you adjust strategies for maximum impact this holiday season. Want more insights? Read the full blog for a deep dive into what to expect. 📖👇 📝 Shoutout to: Lola Behrens (she/her), Natalia Silvina Fernandez, Katie Scott, Lucy McQueen, Emily Graves, and Kevin Goodwin #HolidayMarketing #ConsumerTrends #MacroTrends #DigitalStrategy #GenZ #Q4Success #BrandBuilding
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New Engen, Inc. reposted this
The cost of procrastination: Why booking your holiday influencers early is crucial for success! We asked our Customer Success & Strategy team when influencers typically get booked up for holiday campaigns. The consensus? Early October. Here’s what can happen if you wait too long: ⚠️ Quality may suffer: Rushed content creation can lead to lower-quality assets. ⚠️ Higher costs: Influencer rates spike as the holidays approach. ⚠️ Limited flexibility: Last-minute planning means less time for edits or reshoots. The takeaway? Plan ahead to secure top talent, lock in better rates, and ensure a successful campaign. 👇 Blog link in the comments below to learn more! #InfluencerMarketing #HolidayCampaigns #MarketingStrategy #ContentCreation #BrandSuccess
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New Engen, Inc. reposted this
What can over 1,700 influencer campaigns teach you? Discover the secrets in our ultimate guide to crafting content that delivers results. From defining goals to selecting the right influencers, we break down how Acorn creates standout campaigns that elevate brands and drive real impact. 🔗 Want to learn how it’s done? Link in the comments! #InfluencerMarketing #MarketingStrategy #ContentCreation #BrandSuccess #CampaignStrategy