Hot off the press! 🔥 Did you hear? Sneaker and streetwear retailer SNIPES has chosen New Engen as the Digital Marketing Agency of Record. 👟🤝 We're excited to partner with a brand that shares our commitment to creating impact. Together, we'll create impact across all phases of the customer journey, from online to in-store, by leveraging research-backed customer insights, an audience-led creative strategy, and full-funnel measurement, including media mix modeling (MMM) and forecasting for every campaign. “From the outset, SNIPES has appreciated our advanced analytics and measurement approach, and our teams will be using that approach to maximize, measure, and repeat our successes along the consumer journey. It’s great to work with clients who appreciate the importance of such advanced measurement and are ready to use it within their campaigns.” - Justin Hayashi, CEO of New Engen. Learn more in the comments below. 👇🏼 #DigitalAgencyOfRecord #AOR #ImpactfulPartnerships #GenuineImpact #Snipes #SnipesUSA #SnipesParnter #SnipesSneaker #SneakerRetailer #PressRelease #GlobeNewsire
New Engen, Inc.
Advertising Services
Seattle, Washington 23,585 followers
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey.
About us
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.
- Website
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http://www.newengen.com
External link for New Engen, Inc.
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Seattle, Washington
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Digital Marketing, SEM, Google Shopping, Facebook, Instagram, LinkedIn, SnapChat, Twitter, Digital Advertising, Amazon, Technology , Marketing Experimentation , Creative, Consulting, Strategy Execution, Strategy, Research, and Insights
Locations
Employees at New Engen, Inc.
Updates
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Explore exciting opportunities with us at New Engen! 🌟 We're looking for passionate, innovative individuals to join our dynamic team of digital marketing experts driving impact for brands across every phase of the customer journey. Check out our current openings: 📊 Associate Director, Analytics (Remote) 🤝 Senior Manager, Client Strategy (Remote) 🔍 Lead Analyst (Remote) 🗺 Marketing Analyst (Remote) 📱 Manager, Programmatic (Remote) 💼 Associate Manager, Paid Search (Remote) 🏢 Office Manager (Seattle, WA) 🌟 Paid Social Media Services Associate 🧠 Acorn Business Strategist 💡Acorn Associate Business Strategist 💻 Acorn Account Executive Are you a good fit? The answer is “yes” if you have: • A passion for excellence • An innovation-driven mindset • A collaborative spirit • A love for data and strategy Ready to innovate with us? Apply via the link in the comments below. #Hiring #OpenRoles #MarketingJobs #DigitalMarketingJobs #RemoteJobs #JobOpportunity #MarketingCareers #InnovateWithUs #NewOpportunities #NowHiring #Influencer
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New Engen, Inc. reposted this
Is TikTok Shops the social commerce breakthrough? It might be. And its time to take shops seriously if you haven't already. We recently ran a test with a CPG client where we ran a new customer promo through Shops. The results were off the charts: ✅ Shopify tracked TikTok Revenue scaled 880% QoQ ✅ TikTok spend scaled 471% relative to baseline ✅ Relative to a normal onsite sale, we saw 3-4x scale on TikTok specifically Of course there is nuance in the above data, but these outlier sized numbers scream opportunity. In most tests we run, we're not seeing 400% lift - unless there is a formula error in excel 🙂. How are you strategizing around shops and social commerce? I talk about Shops' potential and more in this week's newsletter (see comments for link).
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Is advertising on Threads worth the investment? 🤔 In Digiday's latest article, our VP of Digital Marketing, Kevin Goodwin, shares his thoughts on Meta’s move to advertise on Thread. “Brands just don’t see the audience there yet — some of this is not understanding who that Threads audience really is, and some of this is lack of faith that an engaged audience is really there.” Despite Threads reaching 175 million monthly active users, engagement remains low, with users averaging only 7 minutes per day over 3 sessions. Marketers are still questioning the platform’s audience and potential impact. In a landscape where marketers are are trying to do more while still being mindful of budgets, Threads could be a valuable addition if it overcomes these engagement challenges. What’s your take on Threads as a new advertising frontier? Read the full article in the comments below. 👇 Thanks for the feature, Krystal Scanlon! #DigitalMarketing #SocialMediaStrategy #Threads #MarketingTrends #Digiday #Meta #ThreadsTrends #DigitalMarketingUpdates
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New Engen, Inc. reposted this
Meta has publicly affirmed what it previously communicated to select advertisers: ads are on the way for #Threads. The reception has been tepid, to say the least. Sure there’s interest in the platform, just as there is for any new app in the market — advertisers are always looking to either fill the role of first-adopters, or find new places to reach their target audiences. But that interest is tempered by the fact that advertisers still don’t really know why they should be on the app in the first place. In this piece by Krystal Scanlon, we speak to Colleen F. of Basis Technologies, Kevin Goodwin of New Engen, Inc., Eb Adeyeri of Jellyfish, Carly Carson of PMG, and Haley Feazell of MindgruveMacarta.
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New Engen, Inc. reposted this
Looking forward to attending #ASE2024 and seeing familiar faces as well as new ones. If you'll be in NYC and want to meet, shoot me a note! Excited to share all the advancements we've made at New Engen, Inc. and how we can help achieve incremental growth for your digital marketing channels, especially your #Affiliate, #Influencer or #Advocate programs. TLDR: You could be running them more efficiently and I'll tell you how!
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New Engen, Inc. reposted this
Attending the Ad Age Small Agency Conference & Awards in Boston (July 23/24)? I would love to connect! 🌟 While New Engen, Inc. is no longer classified as a Small Agency, we continually find exciting partnerships, innovations, and exceptional talent within this ecosystem. Partnering with complimentary agencies ensures that we are bringing our collective clients the best capabilities that our industry has to offer. If you're attending and want to talk about building partnerships, scaling agencies, M&A best practices, or just to chat about our industry, let's meet up! #AdAge #SmallAgencyConference #NewEngen #Partnerships #Innovation
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New Engen, Inc. reposted this
Jon White, our President, would love to meet with any of the agencies (we love agency partnerships) attending Ad Age Small Agency Conference next week. Sharing this for broader reach!
Attending the Ad Age Small Agency Conference & Awards in Boston (July 23/24)? I would love to connect! 🌟 While New Engen, Inc. is no longer classified as a Small Agency, we continually find exciting partnerships, innovations, and exceptional talent within this ecosystem. Partnering with complimentary agencies ensures that we are bringing our collective clients the best capabilities that our industry has to offer. If you're attending and want to talk about building partnerships, scaling agencies, M&A best practices, or just to chat about our industry, let's meet up! #AdAge #SmallAgencyConference #NewEngen #Partnerships #Innovation
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We love to see it! 🎉 Congrats to all of you on your well-deserved promotions. We're grateful for all their hard work, dedication, and incredible contributions that have made our company shine bright! 🙌. Shout out to: 🌟 Gemma A., Senior Art Director 🌟 Brianna Phillips Carlucci, Creative Director 🌟 Brittany V., Director, Client Success 🌟 Ashleigh Cross Kistner, Assistant Director, Media Services 🌟 Robert Milligan, Assistant Director, Media Services 🌟 Marquise Brack, Senior Manager, Media Services 🌟 Eric Malone, Senior Manager, Software Engineering 🌟 Amanda Wall, Manager, Media Services 🌟 Katie Scott, Manager, Media Services 🌟 Hannah Croy, Manager, Media Services 🌟 Jasmine Conley, Senior Account Manager, Client Success 🌟 Kristen O'Keeffe, Senior Account Manager, Client Success 🌟 Meagan Launius, Account Manager, Client Success 🌟 Gayle Z., Associate Manager, Media Services 🌟 Libby Hornecker, Associate Manager, Media Services 🌟 Rory Menegat Associate Manager, Media Services 🌟 Jenny Webb, Associate Account Manager, Client Success 🌟 Jack Fehrenbacher, Principal Designer 🌟 Averee Linker, Designer 🌟 Paige Carlborg, Senior Associate, Media Services 🌟 Christopher Forero, Senior Associate, Affiliate 🌟 James Brodie, Senior Associate, Affiliate 🌟 Cameron Davis, Senior Account Executive, Client Success 🌟 Lindsey Ross, Senior Account Executive, Client Success Celebrate this mighty crew with a BIG shoutout in the comments below. #employeeappreciation #kudos #promotions #nowhiring #congrats #talentgrowth Acorn
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New Engen, Inc. reposted this
I am hiring to expand my team and this is a critical role here at New Engen, Inc. I am looking for curious, results-driven and innovative solutionists to join my team. This is a key role in translating client business and marketing problems into communication and media objectives that drive brand equity, market share, and profitable growth. Know anyone? They would be joining a group of some of the smartest, hungry and humble individuals.