Nektar.ai

Unlock your Buying groups and win more deals with lesser pipeline cover.

🔍 Is your marketing strategy aligned with today’s buying groups? Understanding Buying Groups in today's landscape is no longer a competitive advantage; it's now a critical necessity. This week, our Head of GTM North America, Randy Likas, had a compelling discussion with Megan Heuer and Jon Russo from B2B Fusion about the critical shift towards Opportunity-Based Marketing. With rising costs and declining quality in MQLs, it’s clear that traditional playbooks aren’t cutting it anymore. Here is a breakdown of the conversation: 🌟 Navigating Challenges in Meeting Scheduling - A significant decline in net-new meetings calls for a reevaluation of your scheduling strategies to optimize the process. - Invest in AI-driven tools and technologies that streamline meeting coordination, making it easier for teams to connect. 🔍 Demonstrating Value Amid Budget Scrutiny - As finance teams become more involved in budget approvals, it’s crucial to showcase ROI clearly. - Equip your sales teams with data-backed presentations and case studies that highlight the tangible value of your solutions. 📧 Combatting the "Great Ignore" in Outreach - Personalize your outreach by segmenting your audience and tailoring messaging to address specific pain points. - Move away from mass emails; instead, leverage marketing automation to create targeted, relevant communication strategies. 👥 Transitioning to a Buying Group Approach - Shift from traditional sales tactics to a buying group model by identifying and engaging multiple stakeholders within target organizations. - Use intent data and signals from your ABM programs to craft campaigns that resonate with the collective needs of these groups. 📊 Leveraging Win-Loss Analysis for Continuous Improvement - Regularly conduct win-loss analyses to glean insights into engagement patterns and decision-making dynamics. - Centralize findings in an accessible repository and share insights across teams to inform strategies and improve conversion rates. 🔗 Enhancing Post-Sale Engagement for Growth - Implement proactive post-sale engagement strategies to ensure decision-makers remain involved and realize the full value of your offerings. - Establish a renewal or expansion committee to actively engage customers, assessing satisfaction and readiness for upsell opportunities. 👉 Missed the live discussion? Catch the full conversation to discover how your organization can thrive in the evolving landscape of B2B marketing. #B2BMarketing #BuyingGroups #BuyingGroup #SalesStrategy #MarketingTrends #B2BSales

To the data that never made it to Salesforce #MemeOfTheDay #Salesforce #CRM #ActivityData #DataAnalysis

The latest RevOps Buzz has arrived! 🐝 In this week’s episode, Randy Likas sits down with Sam Slevin, Global Senior VP of Customer Success at AlphaSense, to explore winning strategies for customer retention and growth in B2B SaaS. Here are some key takeaways: 🚀 Retention Starts Early: Building long-term customer success means focusing on retention from the very first interaction—not just at renewal time. 📊 Data-Driven Success: Leverage business intelligence to align your customer success efforts with the reasons your customers initially chose your solution. 🎯 Seamless Handoffs: A smooth transition between sales and customer success teams is key to ensuring customers feel valued from the start. 🔄 Unified Goals for Growth: Align your account managers and executives around shared goals for both renewals and upsell opportunities to drive cohesive, long-term success. Catch more insights on customer success, retention, and data-driven strategies in our newsletter! 🔖 #CustomerSuccess #Retention #B2BSaaS #RevOps #DataDriven #RevenueGrowth

🎉 We just hit our 50th episode on The Revenue Lounge podcast! 🎉 What a wild ride it has been! 🎢 From bold strategies to groundbreaking ideas, this milestone reflects the invaluable insights shared by industry leaders across the globe. We’re incredibly grateful to all our guests for making it possible! 🙌 Here’s a snapshot of our journey so far: 🎙️ 50 Thought Leaders from top companies 🎧 2500 Global Listeners tuning in ⭐ 1Mn Impressions From customer retention and sales alignment to data-driven revenue growth, The Revenue Lounge has become a must-listen for cutting-edge insights in RevOps 🎓 Thank you to our amazing guests and loyal listeners for supporting us every step of the way! 🫶 Here’s to many more episodes of industry-defining conversations! 🚀 #TheRevenueLounge #PodcastMilestone #RevOps #RevenueGrowth #CustomerSuccess #GTMStrategy

The Latest Episode of The Revenue Lounge has just dropped! 🎉 In this episode, host Randy Likas sits down with Sam Slevin, Global Senior VP of Customer Success at AlphaSense, to explore powerful strategies for customer retention and growth. 💡 Sam shares how aligning customer success with the original reasons a customer chose your product can transform your retention efforts—and much more! Key Takeaways from the Conversation: 🌱 Retention Starts from Day One - Retention isn’t just an end goal—it begins with the first customer interaction. - Establish clear goals and success criteria early to set a strong foundation for long-term loyalty. 🤝 Aligning with Customer Expectations - Reinforce why customers chose your product at every touchpoint to ensure satisfaction. - Continuously track key milestones to stay aligned with evolving customer needs. 📈 Data-Driven Customer Success - Use data and business intelligence to enhance customer experience and drive growth. - Maintain clean data for effective communication and implement AI tools for personalization. 🔄 Seamless Handoffs Between Sales and Customer Success - Smooth transitions between teams prevent gaps, creating a strong customer relationship. - Treat renewals with the same importance as new deals, applying structured frameworks like MedPic. 📋 Evolving Customer Success Strategies - Organize teams by roles (post-sales support, account management) for deeper engagement. - Adopt a digital customer success model for smaller accounts while providing high-touch support for key clients. Whether you're starting out in customer success or looking to fine-tune your retention strategies, this episode is packed with insights you can’t miss! 🎧 Tune in now for practical advice on scaling customer success to fuel business growth. Link in comments 👇 #CustomerSuccess #RetentionStrategy #BusinessGrowth #RevenueGrowth #CustomerEngagement #RevOps

🔊 Event season is going full steam! And if you’re in the B2B marketing or RevOps world, I’m guessing your to-do list looks something like this: ✔️ Book flights and hotel for Dreamforce ✔️ Organize logistics for the big customer dinner in Chicago ✔️ Prepare booth assets and team training for the NYC summit ✔️ And of course… make sure we capture ALL the leads and contacts 🤯 ✔️ Most importantly… make sure sales follow up with hot/qualified leads 🤯🤯 But here’s the real challenge: What happens to all those valuable contacts after the event ends? 👉 Do they make it into the CRM accurately and completely? 👉 Do your sales teams have all the context they need for fast follow-ups? 👉 Or do those hard-earned leads get lost in the “post-event chaos”? I’ve been there (and so has every marketer and ops leader I know). You invest a ton of time, money, and energy to create stellar engagement at events… only to have crucial lead data slip through the cracks because it’s stuck in spreadsheets, scattered in emails, or—let’s be honest—left in someone’s business card pile. 😅 Marketing keeps chasing Sales to update the context of the conversation or follow up, and create contacts especially if they are against open opportunities, but no respite. This is exactly why we built Nektar.ai. Simplifying Revenue Relationships & Customer Interactions. With Nektar, you can: 🔹 Automate the capture of every lead and activity—emails, meetings, business card scans, and more—without a single line of manual data entry! 🔹 Centralize and enrich all your event contacts in your CRM (like Salesforce) and data warehouse (like Snowflake) to create a complete and clear view of each interaction. 🔹 Hand off contacts to sales with full context and insights, so they can hit the ground running with personalized follow-ups that actually convert. 🔹 Stop guessing which accounts are heating up and see real-time insights on post-event engagement. 📉 Did you know that 70% of event leads never get properly followed up? 😳 That’s a LOT of potential business slipping away. Revenue Leakage, Right there. It’s time to turn those event connections into revenue-generating relationships! If you’re headed to a B2B event this fall, don’t let your contacts fall into the black hole of manual data management. 🚀 Want to see how Nektar can help make your event investments pay off? Let’s chat! Link in comments. #MarketingOps #RevenueOps #B2BMarketing #SalesAutomation #RevOps #SalesEnablement

Building Trust in RevOps: The Key to Success 🔑 In this episode of The Revenue Lounge podcast, Hassan Irshad, Director of Revenue Operations at FEV Tutor, shares his expert insights on building an impactful RevOps function from the ground up. With a practical 30-60-90 day framework, Hassan highlights the power of trust and discovery in aligning go-to-market teams. Key Takeaways: 🤝 Trust is Everything: Establishing trust with your go-to-market teams is crucial—RevOps success hinges on listening and understanding their needs, not just imposing new systems. 🎧 Active Listening for Impact: Asking “How can RevOps help you?” opens the door for meaningful collaboration and breaks down barriers, enabling deeper problem-solving. 🔍 Hands-On Discovery: Shadowing your team and observing processes firsthand—like how they enter data or log calls—provides invaluable perspective, leading to better decision-making. 🛠️ Tech Stack Audits & Beyond: While tech stack audits are a no-brainer, going further by engaging with end users and understanding their day-to-day challenges is essential for long-term RevOps success. Don't miss Hassan's tried-and-true framework for building a strong RevOps foundation with host Randy Likas Tune in to the full episode now! 🎧 Link in comments 👇 #RevenueOperations #RevOps #GTM #TechStack #CustomerTrust #RevenueLounge

Our customer Signifyd has unlocked insights into what makes a winning opportunity. For instance: 📊 Deals that engage 3 specific personas have a much higher likelihood of closing successfully. 🤝 Multi-threaded deals are now the standard approach, boosting success rates even for longer sales cycles. Signifyd’s commitment to data excellence and their strategic approach have turned a challenge into a winning playbook – and Nektar is proud to be a part of their success story. 

Maximizing Pipeline Success with Win-Loss Analysis 🔍 In Revenue Operations, every deal—whether won or lost—offers valuable insights. By understanding the dynamics behind each outcome, RevOps can fine-tune the pipeline, optimize strategies, and drive sustained growth. Here’s how to break it down: Wins: What Drove Success? ✅ 💰 Average Price per License: Analyze pricing trends in successful deals. Which pricing strategies resonate best with your target audience? 💸 Discounting Practices: Did offering discounts help close the deal? Evaluate the impact on revenue and deal velocity. 📃 Deal Structure: Examine contract terms and value propositions that made the deal compelling—what sealed the win? Losses: What Can Be Improved? ❌ 🔎 Competitor Analysis: Identify the competitors in lost deals. What strategies are they using to gain an edge? 💬 Customer Feedback: Collect insights from both the sales team and the customer—was it pricing, product fit, or something else that caused the loss? 🔗 Product & Pricing Misalignment: Was there a pricing mismatch or product gap that pushed the customer toward a competitor? Were there better alternatives available? 📈 Next Steps for RevOps Use these insights to refine go-to-market strategies, adjust pricing models, and enhance the sales process. 🤝 Foster cross-functional collaboration to continuously improve and prevent recurring losses. For RevOps teams, it's not just about tracking deals—it’s about translating these insights into actionable strategies that drive sustainable growth and efficiency. 🚀 We have curated a detailed resource to help you optimize your RevOps strategy and scale for success. Link in comments! #RevOps #WinLossAnalysis #PipelineGeneration #RevenueGrowth #DealAnalysis #SalesStrategy