If you're looking for a quick primer (and recommendations) on how to identify blue oceans in the seemingly red ocean of mobile F2P, check out Jordan's slides below! 👇
🔴 Mobile F2P is often described as a red ocean, and it is. But are there patches of blue out there? 🔵 Mobile F2P is highly competitive, but the competition isn't evenly spread across genres. Here's a data-driven approach to help you find potential opportunities: 1️⃣ Assess genre growth: We'll analyze downloads and revenue growth for each genre, skimming off the top 1% to avoid outlier skew. 2️⃣ Evaluate market saturation: The number of new releases per genre over time will help us gauge how crowded each space is. 3️⃣ Consider acquisition costs: Examine the relative user acquisition costs for each genre – a critical factor. By combining these insights, you can identify the no-go zones and the genres with potential 🌊. This is a high-level overview, and there will be many other things to consider, such as team expertise, risk appetite, UA war chest…etc. It also doesn’t highlight underserved niches within crowded genres, such as Space Ape’s male-focused play in M3. But it can help as the first step in finding the next game to make. Want more insights like these? Naavik has launched our new Custom Reports service, where we can perform ongoing market research, competitor analysis, and more, all tailored to YOUR needs. ℹ Our Custom Reports Service Deck: https://lnkd.in/g49ggzua ✉ Get in touch: https://lnkd.in/gXZd2r7N Data source: data.ai (by Sensor Tower), AppsFlyer