"They've created a symbol that becomes more than just a logo," says Sue Daun, ECD at Interbrand, of MullenLowe Global's rebrand. "I'm very excited to see the broader sense of how it kind of manifests itself, but you can already see it gaining traction through the business." The rebrand features intertwined octopi, which MullenLowe says represent a symbiotic relationship where ideas flow freely, inspiring ambition and pushing boundaries. The judges at D&AD Awards 2024 were impressed, awarding it a Graphite Pencil in the Branding category sponsored by Frontify. Who else joined MullenLowe on the winners' list in the Branding category? Head over to D&AD to see all the Pencil-winning work > https://bit.ly/3LjbBap #dandad24 #branding #brandinginspiration #rebrand #logodesign #awardwinningdesign #creativeexcellence
About us
We are a creatively driven full-service agency committed to always being a challenger. We are champions of positive dissatisfaction because we believe no one ever made anything great from a place of satisfaction. We believe the path to exponential growth is innovation, and that brands that embrace change are more profitable and grow faster. We are known for using creativity to get brands an unfair share of attention and business impact. And that’s why we are, pound for pound, the most effective agency network in the world for 11 years running. With offices in Boston, LA, and New York, brands like Acura, Bayer, Corona, E*TRADE, Grey Goose, Hawaiian Airlines, KFC, Navy Federal Credit Union, and Patrón, among others, trust us.
- Website
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https://us.mullenlowe.com
External link for MullenLowe U.S.
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Boston, Los Angeles and New York
- Type
- Public Company
- Founded
- 1970
- Specialties
- Creative, Strategy, Social, PR, Design, Behavioral Sciences, Digital Experience, and Yeti Productions
Locations
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Primary
Boston, Los Angeles and New York, US
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2121 Park Place, Suite 150
El Segundo, CA 90245, US
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Employees at MullenLowe U.S.
Updates
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KFC teams up with basketball star Zach Edey to prove that nothing gets between him and his fried chicken – not even the draft.
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Invesco US challenges people to rethink what’s possible with Invesco QQQ which provides access to the 100 companies at the forefront of transformative tech in one fund. By highlighting innovations that improve our lives, they remind us that “The future isn’t scary. Not investing in it is.” Tim Vaccarino, Rich Singer, Zack Menna, Kristina Saliba, Jen Visconti, Andrea Schulz, Brian Smith, Gillian Blain, Mimi Lopez, Ryan Maheu, Ramon Cruz, Lindsey Johnson, Courtney Mullen, Katie Hanson, Victoria Stosic, Vanessa Fazio, Esq., Hannah Wolfe, Mikayla Fitzpatrick, JAMM, Hungry Man, Friendshop, Company3, Barking Owl, Heard City
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Athlete, advocate, and courtside fruit enthusiast Coco Gauff adds Chief Smoothie Officer to her list of titles. As CSO, she’ll co-create alongside the innovation team to put her spin on Tropicana Brands Group's Naked smoothies. Read more in the Entrepreneur here: https://lnkd.in/gw2DFdeB Kelly Burke, Madison Sheffer, Elizabeth Cloutier, Ariel Dupas Ridoré, Julia Sohn, Sophia Carter
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BRONZE 🏆 PR, Use of Technology To compete with partisan politics and NRA lobbyists, The Shotline harnessed PR with emotional storytelling and a novel use of AI to grab an outsized share of national attention, motivating Americans to exercise their right to call Congress with just the click of a button. Congrats, team! #CannesLions2024 #CannesLionsAwards Change the Ref, March For Our Lives Tim Vaccarino, Anne Love Feild, Tucker Stosic, Jack Loftus, Kieran Murray, Annie Turner, Nick Gonzales, João Paz, Gabriel Guedelha, Angela Sun, Christian Meissner, Courtney Calvert, Victoria Stosic, Kim Burns, Aubrey Hayden, Jessica Phearsome, Gillian Blain, Briana HempHill, Courtney Coyne, Dave Lee, Paul Dornfeld, Aaron Hachen, Joe Piro, Jake Stafford, Ryan Dight, Kelly Burke, Chegge Ulli, Ellie Gogan-Tilstone, Emma Laudano, Juanita Baquero Rey, Rachel LaMantia
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GOLD 🏆 Design — Rebrand/Refresh of an Existing Brand The MullenLowe U.S. Design team skillfully crafted a visual language to redefine our agency brand. It’s been incredible to see it embraced by the MullenLowe Global network, and now by the esteemed Cannes Lions International Festival of Creativity Design jury. #CannesLions2024 #CannesLionsAwards
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They say good things come in threes 🦁🦁🦁. Congratulations to the teams behind The Shotline for Change the Ref and March For Our Lives and our MullenLowe Global Rebrand who beautifully leveraged design and technology to capture an unfair share of attention. #CannesLions2024 #CannesLionsAwards
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A strong start to Cannes Lions International Festival of Creativity with nine shortlists for Change the Ref and March For Our Lives' The Shotline and our own MullenLowe Global Rebrand. Big congrats to our teams on this well-deserved recognition for pushing the boundaries of creativity and innovation. Tim Vaccarino, Anne Love Feild, Tucker Stosic, Jack Loftus, Kieran Murray, Annie Turner, Nick Gonzales, João Paz, Gabriel Guedelha, Angela Sun, Christian Meissner, Courtney Calvert, Victoria Stosic, Kim Burns, Aubrey Hayden, Jessica Phearsome, Gillian Blain, Briana HempHill, Courtney Coyne, Dave Lee, Paul Dornfeld, Aaron Hachen, Joe Piro, Ryan Dight, Kelly Burke, Ellie Gogan-Tilstone, Emma Laudano, Ricard Valero, Marcio Doti, Sergio Paulo V, Lu Borges, Dan Howell, Lisa Gatto Setten, Paige Arrington, Jamie Templeton, sebastian pfeifer, Dorothy Chin
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Haunted HI-CHEW captivated candy lovers and bagged two honors at the Shorty Awards! Congrats to our social team who braved three of the most haunted 👻 locations across the country to prove how irresistible HI-CHEW really is. https://lnkd.in/ejihNz3r #ShortyAwards Tim Vaccarino, Dustin Johnson, Anne Love Feild, Tucker Stosic, Grace Green, Jen McMahon, Javier Salido Luelmo, Jeanette Arnado, Meg Riley, Molly McDonald, Sara Vater, Paige Gagnon, Amy Cox, Dan Howell, Abbey Phelps, Maurice Loach, Michelle Piazza, Ryan Dight, Alex Abdalian, Delores Martin, Mikayla Fitzpatrick, Dave Lee, James (Jimmy) Connell, Pat Piasecki