MRxPros

Mark your calendars and join MRxPros every Tuesday for 30-minutes to learn something new, meet someone new, and have some fun. Tuesdays 2pm EST / 11am PST https://lnkd.in/gt7m7rNE

Navigating media relations in healthcare? Nancie Steinberg’s latest talk explores vital strategies for success, from fostering solid relationships with reporters to embracing emerging technologies. She emphasizes the importance of leveraging trade publications and local media while offering practical tips like utilizing media databases, newsletters, and PR groups for effective networking. Nancie also underscores the need to educate clients on the gradual process of building a media presence in healthcare. Unlock insights into successful healthcare media relations with Nancie Steinberg: https://hubs.la/Q02S9h3_0 #mrxpros #marketresearch #insights #community #networking

Join us every Tuesday! Here's the link to the meeting: https://lnkd.in/gt7m7rNE #conversationsthatmatter #mrx #mrxpros #qualitative #quantitative #qualresearch #quantresearch #mrxresearcher #mrxcommunnity

Ever thought about how the words you use in research could impact your results? In her latest talk, Cat Maxwell Smith, MSMR Maxwell Smith dives into the complexities of language in research, showing how different interpretations can lead to miscommunication. Using examples like the word "stud" and a JC Penney case on modern design, Cat illustrates how varied meanings can create misunderstandings. She highlights the importance of clear definitions, especially in sensitive studies and customer feedback metrics like NPS, and invites us to reflect on our own word-related challenges. Explore how precision in language can improve research outcomes with Cat Maxwell Smith: https://hubs.la/Q02RMLmv0 #mrxpros #marketresearch #insights #community #networking

Ever wondered how photography can transform your sense of self? In her latest talk, Alissa Randall shares her powerful journey from childhood bullying to finding empowerment through the lens of a camera. Photography became her escape, a way to capture raw moments and, ultimately, a path to building her own business. Now, Alissa helps others discover their confidence through transformative headshots. Explore Alissa’s inspiring journey and the transformative power of photography: https://lnkd.in/girfKf6g #mrxpros #marketresearch #insights #community #networking

Join us every Tuesday! Here's the link to the meeting: https://lnkd.in/gt7m7rNE #conversationsthatmatter #mrx #mrxpros #qualitative #quantitative #qualresearch #quantresearch #mrxresearcher #mrxcommunnity

Deep Dive Discussion #23 The Hidden Power of Rituals (and why they matter) with Tom Rich Friday 27 September 2024 12 pm -1:15 pm PT / 1 pm - 2:15 pm MT / 2 pm - 3:15 pm CT / 3 pm -4:15 pm ET Format: 45 minute presentation, 30 minute discussion/Q&A Rituals are powerful clues as to what we truly value. Marketers and researchers tend not to pay much attention to them and that’s a mistake. By looking for rituals and studying them closely, we can gain unique insights into how consumers think and make decisions. For instance: Knowledge of bedtime rituals can help manufacturers of sleep remedies understand the anxieties and concerns of insomnia sufferers. Identifying the rituals small retail business owners engage in when they review the day’s sales can uncover new insights about unmet needs regarding financial management software. This presentation will cover what rituals are, how they differ from mere habits and what they can tell us. It will offer practical approaches for identifying rituals, interpreting them and understanding their implications. It will contain numerous real-world examples of the value of rituals to marketers. Key Takeaways: An understanding of the importance of rituals. Details on specific characteristics of rituals. Techniques for finding and interpreting rituals. About Tom Rich Tom Rich is one of the most respected practitioners in the field of qualitative research. Since founding his business in 1996, he has conducted thousands of focus groups, one-on-one interviews, and online interactions for clients in nearly every industry. Drawing on his extensive experience in brand management, Tom takes a creative, strategic, and pragmatic approach. As a recognized expert on the application of analytical models to market research, Tom is a frequent speaker and teaches master classes to help qualitative researchers hone their skills. His background in brand strategy, consumer behavior, and shopper insights, developed at companies like Backer & Spielvogel, Nabisco, and Unilever, gives him a unique skill set among qualitative practitioners. https://rpb.li/DCdxyB #mrxpros #mrx #qualitative #qualitativeresearch #quantitativeresearch #conversationsthatmatter

Deep Dive Discussion #23 The Hidden Power of Rituals (and why they matter) with Tom Rich Friday 27 September 2024 12 pm -1:15 pm PT / 1 pm - 2:15 pm MT / 2 pm - 3:15 pm CT / 3 pm -4:15 pm ET Format: 45 minute presentation, 30 minute discussion/Q&A Rituals are powerful clues as to what we truly value. Marketers and researchers tend not to pay much attention to them and that’s a mistake. By looking for rituals and studying them closely, we can gain unique insights into how consumers think and make decisions. For instance: Knowledge of bedtime rituals can help manufacturers of sleep remedies understand the anxieties and concerns of insomnia sufferers. Identifying the rituals small retail business owners engage in when they review the day’s sales can uncover new insights about unmet needs regarding financial management software. This presentation will cover what rituals are, how they differ from mere habits and what they can tell us. It will offer practical approaches for identifying rituals, interpreting them and understanding their implications. It will contain numerous real-world examples of the value of rituals to marketers. Key Takeaways: An understanding of the importance of rituals. Details on specific characteristics of rituals. Techniques for finding and interpreting rituals. About Tom Rich Tom Rich is one of the most respected practitioners in the field of qualitative research. Since founding his business in 1996, he has conducted thousands of focus groups, one-on-one interviews, and online interactions for clients in nearly every industry. Drawing on his extensive experience in brand management, Tom takes a creative, strategic, and pragmatic approach. As a recognized expert on the application of analytical models to market research, Tom is a frequent speaker and teaches master classes to help qualitative researchers hone their skills. His background in brand strategy, consumer behavior, and shopper insights, developed at companies like Backer & Spielvogel, Nabisco, and Unilever, gives him a unique skill set among qualitative practitioners. https://rpb.li/DCdxyB #mrxpros #mrx #qualitative #qualitativeresearch #quantitativeresearch #conversationsthatmatter

🔥Hot Topic Alert: Media Relations 101 with Nancie Steinberg🔥 ⏰ Tuesday, October 1, 2024 11 am PT / Noon MT / 1 pm CT / 2 pm ET / 8 pm UK 👉 What's Media Relations? How can you build a formidable relationship with reporters? What makes a pitch soar or sink? Our next edition of MRxPROS Tuesday Talks will delve into these questions! 🎙️ Featuring Nancie Steinberg, a seasoned healthcare communications whiz, with a knack for PR and media relations. With a roster of biotech, pharmaceutical, healthcare companies, hospitals, and cancer centers, Nancie has a résumé that speaks volumes about her prowess in carving out compelling media strategies and communication campaigns. Come along and gain insights that could be the game-changer for your next PR plan. Whether you're part of a non-profit, a bustling organization, or a startup looking to build brand name, this session is for YOU! Be part of the conversation and grow your knowledge! #MRXPROS #mrx #qualitative #quantitative #conversationsthatmatter #marketresearcher #publicrelations

Deep Dive Discussion #23 The Hidden Power of Rituals (and why they matter) with Tom Rich Friday 27 September 2024 12 pm -1:15 pm PT / 1 pm - 2:15 pm MT / 2 pm - 3:15 pm CT / 3 pm -4:15 pm ET Format: 45 minute presentation, 30 minute discussion/Q&A Rituals are powerful clues as to what we truly value. Marketers and researchers tend not to pay much attention to them and that’s a mistake. By looking for rituals and studying them closely, we can gain unique insights into how consumers think and make decisions. For instance: Knowledge of bedtime rituals can help manufacturers of sleep remedies understand the anxieties and concerns of insomnia sufferers. Identifying the rituals small retail business owners engage in when they review the day’s sales can uncover new insights about unmet needs regarding financial management software. This presentation will cover what rituals are, how they differ from mere habits and what they can tell us. It will offer practical approaches for identifying rituals, interpreting them and understanding their implications. It will contain numerous real-world examples of the value of rituals to marketers. Key Takeaways: An understanding of the importance of rituals. Details on specific characteristics of rituals. Techniques for finding and interpreting rituals. About Tom Rich Tom Rich is one of the most respected practitioners in the field of qualitative research. Since founding his business in 1996, he has conducted thousands of focus groups, one-on-one interviews, and online interactions for clients in nearly every industry. Drawing on his extensive experience in brand management, Tom takes a creative, strategic, and pragmatic approach. As a recognized expert on the application of analytical models to market research, Tom is a frequent speaker and teaches master classes to help qualitative researchers hone their skills. His background in brand strategy, consumer behavior, and shopper insights, developed at companies like Backer & Spielvogel, Nabisco, and Unilever, gives him a unique skill set among qualitative practitioners. https://rpb.li/DCdxyB #mrxpros #mrx #qualitative #qualitativeresearch #quantitativeresearch #conversationsthatmatter