Mozilla reposted this
🚀 A New Era for Mozilla 🚀 I'm celebrating an exciting milestone for Mozilla as we unveil a fresh, modernized brand identity that stays true to our roots. With a revamped logo, bold new colors, and a more accessible voice, we’ve designed a brand that better reflects who we are today—innovative, inclusive, and focused on the future of the open web. But this refresh is about more than just aesthetics. It’s about reaffirming our mission to create a more trustworthy internet, while evolving to meet the needs of a rapidly changing digital landscape. We wanted to stay connected to the heart of Mozilla—the values and purpose that have always defined us—while ensuring our brand feels more approachable to a new generation of users. Refreshing an iconic brand can be tricky, and my biggest piece of advice is to first take a deep dive into your core purpose. What made your brand iconic in the first place? Don’t lose sight of that. A successful refresh is one that clarifies and amplifies what your brand stands for, even as you update the look and feel. It’s about reinforcing that deeper connection with your audience, while staying relevant to the times. Modernizing a brand is never just about changing visuals or colors—it's about making sure your mission still shines through, louder and clearer than ever before. Huge shout out to Amy Bebbington, our Global Head of Brand at Mozilla, for leading this project with grace, grit, and an unmeasurable amount of heart. ✨For more on Mozilla’s exciting transformation , check out my blog post here: https://lnkd.in/gn3x6WKu #BrandRefresh #MarketingStrategy #CMO #BrandInnovation #Mozilla #TechMarketing #DigitalTransformation #OpenWeb