Momentum Commerce

It is a widespread belief that brands not yet selling on Amazon should avoid the marketplace due to the saturation of existing brands with millions of dollars in Amazon sales, thousands of reviews, established share of voice, etc. But is this true or just a myth? Explore the data below to find out! #amazon #mythbusters #newbrands

Our CEO and Founder, John T. Shea, predicts that this year's Prime Day sales will surpass $14 billion. The following 'middle finger' data compares 2024 Prime Day sales to those of 2023 so far. The trends are similar, with one notable exception: sales are increasing. If these trends persist, 2024 will be on track to be the largest YoY Prime Day sales increase since 2022, 8.04%. #PrimeDay #amazon

It's almost here! #PrimeDay2024 is just days away. Discover which brands are starting to offer discounts, ramp up paid ad placements, or hold off on their strategies with our 🤩 free 🤩 Amazon Brand Leaderboard! We've highlighted a few notable categories below, featuring brands like Apple, Dyson, and Cuisinart. What categories would you like to see featured next? https://lnkd.in/e_z6Bfav

Have you ever wondered why your product, despite having a #1 BSR on Amazon, doesn't rank #1 organically for its search term? We did too, so we investigated. We discovered that products with a Top 5 Amazon Best Seller Rank don't appear in the top organic results for 11.3% of high-volume category search terms on Amazon US! We also identified some common attributes among popular search terms in categories where top BSR products are less likely to rank at the top organically: ▪ Larger product assortments ▪ Lower average prices ▪ Revenue more widely distributed across brands Explore the data below, and check out the link in the comments for more details! #amazon #bestsellerrank #bsr

LinkedIn Friends - Momentum Commerce is hiring in a number of roles across the organization. Across all roles we have kind-hearted and smart people who are 1. Good with data 2. Good with people 3. Cool with the pace of a start up Here are some of the open roles! 👉 Head of People & Culture — Leadership Team hire. This person will be our HR leader and instrumental in shaping the future of Momentum Commerce 👉 Associate Analyst, Analyst and Senior Analyst, Media Services Positions — This team rocks Amazon and Retail Media Advertising for top brands like Crocs, LEGO, Fly by Jing, East Point Sports and others. . 👉 Associate Analyst, Analyst and Senior Analyst, Retail Services — This team rocks seller central and vendor central management for top brands like Generac, IQBar, Therabody, and others. 👉 Product Manager — Really cool opportunity to own product roadmap for our software, Velocity. 👉 Frontend Engineer — Awesome opportunity to help build the face of our data :-) You can find the JD/applications on our website under "People" Please comment and like for visibility and DM me if you or someone you know may be interested! Let me know if anyone comes to mind! We'd love to connect. #Hiring #Jobs #Startups #Growth #Amazon

Another New-Hire Spotlight! 🔔 🥁 We are excited to welcome Meghan Gleason to our team! Meghan is joining us as a Senior Manager on the Services team.

Amazon may be testing some new colorways on Best Seller and Overall Pick Badges... 👀 Are you seeing any differences? #amazon #amazonbadges #ecommerce

The dates for #PrimeDay2024 have officially been announced! Prime members will have access to exclusive deals starting on July 16 and running through July 17. Last year, over 375 million items were sold during the 2-day event, and customers saved $2.5 billion in discounts. How will this year compare? 📦 Make sure to check out our blog for fresh Prime Day perspectives, and our free Amazon Brand Leaderboard to see who’s topping the charts! #amazoninsights #ecommerce #primeday

Understanding consumer behavior ahead of major events like #PrimeDay will enable you to maximize the benefits of the 'Prime Day Middle Finger' Read more from John T. Shea below 👀

🚀 As usual, our friends Momentum Commerce are bringing creative and effective strategies for utilizing your Prime Day budget! 🎉 📉 There is a point of diminishing returns on search advertising during Prime Day. 📊 Across both short- and long-term analyses, brands that increased their paid appearances on Amazon by 25% or more during Prime Day saw relatively muted returns. 💡 Brands are likely better off aiming for a slightly more modest increase in paid visibility while devoting any additional promotional budget to discounts. 📈 Have a clear view of the price elasticity of demand for your products before Prime Day. Shoutout to Andrew Waber for these valuable insights! #PrimeDay #DiversifySpend #Advertising #Promotion #Amazon https://lnkd.in/e_2t9XXe