MOJO

Whether we’re bolting onto business, product, or design teams- our goal is always to deliver true business impact. We are thrilled to share Muse® by Interaxon Inc. recent ecomm refresh where, along with Nadia Kumentas and team, we achieved just that. Check out choosemuse.com where we: ➡️ Optimized existing brand assets to emphasize the premium technology and lifestyle benefits of using Muse ➡️ Modernized the UI and information architecture for easier visual scanning and clearer storytelling The results: A 30% decrease in bounce rates, 11% increase in AOV, delivering a double digit revenue boost. Kudos to Phil Irvine and Christopher Elder for their ecomm expertise and Andria Mierzwiak for her design leadership!

Summertime, and the livin’s easy… or is it? On average in the US, ~30% of PTO goes unused 👀 The importance of rest to creativity, physical and mental health (and overall performance) has been well researched. Just planning a vacation can boost your mood! As we wind down summer, we wanted to give ourselves a rest report card at MOJO. We are proud to report that in 2023 🌟🌟 over 100% of PTO time was utilized at MOJO 🌟 🌟 (including well deserved roll over from the COVID years). This is in addition to our company wide end of year closure and bank holidays. And, we are on track for similar usage in 2024! From beaches to cities to beignets to drawing and painting... sharing some pics of how we’ve spent our “summer vacations.”

🌟 Meet a part of the powerhouse team behind our strategic communications at MOJO! This team member's creativity and dedication keep our clients ahead of the curve. "My name is Betsy Kaplan, and I’m the Associate Director of Strategic Communications at MOJO. In my role, I manage strategic communications planning and execution for clients in the consumer and lifestyle sectors. Day-to-day, I specialize in developing strategic pitch angles for media that are timely, creative, and relevant, act as the key client team liaison, and project manager for our internal team. I started at MOJO one year ago on July 10, 2023! Since starting with MOJO, I’ve been able to play an integral role in client product launches, activations, and strategies. My first big (and one of the most memorable) projects I’ve had the privilege of working on was Angel’s Envy’s first-ever Cask Strength Rye, where we made a big splash with the press and produced a unique event in NYC to showcase the new liquid and introduce the world to the brand’s Master Distiller, Owen Martin. Much more to come from the iconic brand this year, so stay tuned! Before MOJO, I was always on larger PR teams where I felt like I had to “fight” for work and to be seen. With a smaller team here, I’ve grown immensely as a leader, collaborator, and PR professional, and I can’t wait to see where my career with MOJO continues to take me. A fun fact about me is that I will go on any rollercoaster (I’ve even been skydiving) but will not step foot in a haunted house. There’s only room for one category of thrill with me!"

Congrats to the TD Securities Westminster Research team on the launch and growth of the Westminster Research commission tracking application 🙌 This tool allows users to track and analyze trade commission data in a wide variety of ways. It’s highly visual, customizable, and built using an API-first approach. At MOJO, we think a lot about designing experiences and communications for very focused and often technical audiences (ranging from institutional investors to marketplace sellers). Our work often centers around making the increasingly important systems (and, in this case building the system) that aggregate data or other assets more accessible via thoughtful design. One experienced-based learning that came to life throughout this work is that building such a powerful software platform for a focused and experienced audience gives us more latitude with expected patterns across the platform. Tactical example: With targeted onscreen text, we can use technical language without necessarily including a tooltip. Special shout out to Nate deKanter for the leadership throughout this 3 year engagement. And, to Magan Arthur, Matt Crandall, CSM, John Cardosi, Matthew Kennedy, and 🎨 Christopher Kirk-Nielsen from the MOJO team for their continued dedication to this work.

From content creation to ADA compliance to optimization of design to code (#figmaconfig2024 👀), AI is driving efficiency gains for designers and developers 🙌🏼 Beyond testing and leveraging emerging tools to improve our processes and clients, we’ve also been excited about concepting fully adaptive software interfaces. “In a world where the UI is adaptive to the user's intention, interfaces could become just-in-time composition of components through a simple prompt, or inferred from prior actions, rather than navigating through nested menus and fields.” (https://lnkd.in/dxx_2mM2) Clip from Gemini: https://lnkd.in/gH7Z2PV7

Incredible to see Angel's Envy listed as a truly exceptional gift for your Father-Figure who has everything this Father's Day, at number 7 out of 77! 🙌🏼 Congratulations to the team and hope everyone has a wonderful holiday.

Who would have guessed…we’re big fans of the arts! 💜 We were thrilled that we had the opportunity to refresh the identity of Marin Theatre (formerly Marin Theatre Company). Led by the vision of Lance Gardner, new Artistic Director, we conducted a design sprint over the course of a few weeks which resulted in the words of the SF Chronicle, "a swoopy, modern aesthetic." Even in these quick sprints, we make time to talk with stakeholders. Which, in this case, included conversations about the changing behaviors of Bay Area theater-goers, how brand can attract new audiences and the significance of longterm supporters during times of change. We’re excited to see Marin Theatre grow during this next season in the spotlight 🎭 For more on the 2024-25 season: https://lnkd.in/gzeVrETg https://lnkd.in/gjeCGM38

This week is MOJO’s 10th birthday 🥳 A heartfelt thanks to all of you that have been part of this journey 🫶🏽 We founded MOJO to create a space where our team and partners could do their best work and be valued for it. To this day, that’s the driving force behind what we do. We’ve never been more bullish about the future of MOJO 🚀 🚀 🚀

As H2 transitions into tactical plans, believe it or not (for many *cringe*) next up is annual planning. Why do so many of us cringe at annual planning? Perhaps because, the time commitment and output value are often out of whack. In our experience one driver of that is lack of connectivity. Between category, product, marketing plans, corporate targets, leadership and team goals and, especially - the customer or consumer. 🔊Leadership, strategy, and finance teams: If you aren’t already, it’s time to consider commercial planning as part of your process. From a recent process we facilitated, over 70% of participants reported that commercial planning changed their outlook on the future. “I’m excited to see that we are working to get everyone aligned on key strategies and understanding what we MUST win at and that everything else must take a backseat.” Is that quote not the planning dream? #annualplanning #corporatestrategy #marketing #product

Pre-loved’s proliferation positive for the planet! Happy #RecommerceDay! ♻️🌎 In great news from the eBay study released today: Millennial and GenZ overwhelmingly agree that purchasing pre-loved has grown in personal importance. Team MOJO is evidence… from baby toys to bath tubs, books, bike parts, frames for our art, sports apparel, and furnishing. As one of the OG marketplaces and go-to for previously loved goods, our Program Management and Product Design teams are proud to proud to play a part in continuing to improve the seller experience at eBay. eBay’s Recommerce Report: https://lnkd.in/e8PePqMB What’s your favorite pre-loved find?