🌟 Meet a part of the powerhouse team behind our strategic communications at MOJO! This team member's creativity and dedication keep our clients ahead of the curve.
"My name is Betsy Kaplan, and I’m the Associate Director of Strategic Communications at MOJO. In my role, I manage strategic communications planning and execution for clients in the consumer and lifestyle sectors. Day-to-day, I specialize in developing strategic pitch angles for media that are timely, creative, and relevant, act as the key client team liaison, and project manager for our internal team.
I started at MOJO one year ago on July 10, 2023! Since starting with MOJO, I’ve been able to play an integral role in client product launches, activations, and strategies. My first big (and one of the most memorable) projects I’ve had the privilege of working on was Angel’s Envy’s first-ever Cask Strength Rye, where we made a big splash with the press and produced a unique event in NYC to showcase the new liquid and introduce the world to the brand’s Master Distiller, Owen Martin. Much more to come from the iconic brand this year, so stay tuned!
Before MOJO, I was always on larger PR teams where I felt like I had to “fight” for work and to be seen. With a smaller team here, I’ve grown immensely as a leader, collaborator, and PR professional, and I can’t wait to see where my career with MOJO continues to take me.
A fun fact about me is that I will go on any rollercoaster (I’ve even been skydiving) but will not step foot in a haunted house. There’s only room for one category of thrill with me!"