A new sparkling water brand called Not Beer is capitalizing on the popularity of canned water that’s packaged like alcohol. Not Beer is marketing itself as a “zero beer taste” non-alcoholic drink that looks like a beer, feels like a beer but is actually sparkling water. The brand was partly inspired by the success of Liquid Death, as well as Big Beer’s attempt at wooing sober-curious drinkers with zero-ABV drinks. Gen Z is reportedly drinking 20% less alcohol than millennials, creating a race among non-alcoholic players to win this cohort over. In addition to Liquid Death, which recently announced it was valued at $1.4 billion after a new financing round, another promising upstart is Hop Wtr.
Modern Retail
Book and Periodical Publishing
New York, NY 10,860 followers
Authority and honesty on the reinvention of retail, by Digiday Media
About us
The threat of e-commerce has transformed the retail experience. But the act of shopping is a tangible one. Retailers of all shapes are trying to grapple with a new consumer and new competition.
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British femtech brand Elvie is ramping up marketing in the United States as it looks to grow its business across the Atlantic. Elvie, which makes wearable breast pumps and pelvic floor trainers, launched in 2013. Although based in the U.K., Elvie considers the U.S. its biggest market, founder Tania Boler told Modern Retail. Some 85% of breastfeeding American women had used a breast pump by the early 2000s, the last time such data was available, per Smithsonian Magazine.
To grow U.S. sales, Elvie launches major marketing campaign
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Luxury brand Coach made its first moves in the gaming world as it works to appeal to younger, digital-focused shoppers.
'A long-game move': Why Coach is entering Roblox to win over younger shoppers
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The athletes won’t be the only ones competing in this year’s Paris Olympics. Brands, too, are battling for attention, and with so many eyes on the Games, some brands are finding out-of-the-box ways to stand out.
'A fun playground for brands': How brands like Figs & Pampers are getting creative with Olympic campaigns
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The lack of C-suite diversity is even deeper when you take race and ethnicity into account. While one in four C-suite leaders is a woman, just one in 20 is a woman of color. Modern Retail spoke with half a dozen women retail executives on why women leave their roles, and what steps businesses can take to build a pipeline of diverse leadership talent. The conversations shine a light on the underlying — and often unspoken — realities that women executives face. From hiding pregnancies to being mistaken for an assistant, from lower salaries to oblivious investors, they say the double standards facing women executives contribute to shorter tenures, unplanned exits and a preponderance of white males leading companies.
Why women in retail are leaving CEO positions
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Tecovas wants to be more than just about cowboy boots. CEO David Lafitte joins the Modern Retail Podcast to discuss how the ten-year-old company has big plans to become a high-end Western wear lifestyle brand.
How Tecovas is extending beyond cowboy boots to become a Western wear lifestyle brand
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Online telemedicine provider Mistr is teaming up with Walmart for a new pilot program that provides free at-home HIV testing kits at seven Walmart locations in Georgia.
Why telehealth service Mistr is giving away free HIV tests at select Walmart stores
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The Federal Trade Commission this week issued eight inquires to financial and technology companies as it begins to investigate how artificial intelligence is used for e-commerce pricing optimization.
Why the FTC is asking companies like Bloomreach about 'surveillance pricing'
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Retailers are aggressively cutting prices on thousands of items, and now startups are also feeling the pressure to cut costs.
As big-box retailers cut prices, CPG startups are also facing pressure to lower costs
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In the past couple of years, many middle-tier retailers, including Bed Bath & Beyond, Party City and Rite Aid, have filed for bankruptcy. Joann, which benefitted from the pandemic-era craft boom, only to see sales fall, cited its decision to file for Chapter 11 as “a significant step forward in addressing Joann’s capital structure needs.” Department stores, a long-standing member of this middle tier, have also struggled. Last month, Macy’s announced it would close 150 department stores to focus on better-performing parts of its business such as Bloomingdale’s and Blue Mercury. Neil Saunders, managing director of GlobalData Retail, told Modern Retail that there is “definitely a pattern” of middle-market players slowing down.
Why many middle-tier retailers are struggling
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