Jennifer Wilson, who was named Lowe's CMO in June, will be tasked with building out a customer experience integration organization, among other responsibilities. In an interview with Modern Retail, Wilson shared why customer experience is so important to marketing.
Modern Retail
Book and Periodical Publishing
New York, NY 10,540 followers
Authority and honesty on the reinvention of retail, by Digiday Media
About us
The threat of e-commerce has transformed the retail experience. But the act of shopping is a tangible one. Retailers of all shapes are trying to grapple with a new consumer and new competition.
- Website
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http://modernretail.co
External link for Modern Retail
- Industry
- Book and Periodical Publishing
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
Locations
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Primary
1 Liberty St
New York, NY 10006, US
Employees at Modern Retail
Updates
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Direct-to-consumer has been a scapegoat of sorts for recent poor performance from Nike. But, Nike's recent issues can't be entirely blamed on DTC.
Nike's recent challenges can't be entirely blamed on DTC
https://www.modernretail.co
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How Fashionphile is using data to scale its resale shops. Fashionphile is turning two of its mall pop-ups -- one in the Carlsbad Premium Outlets and one in the Irvine Spectrum Center -- into permanent stores.
How Fashionphile is using data to scale its resale shops
https://www.modernretail.co
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Are you a brand or retail marketing leader looking for industry insights and an opportunity to connect with other industry leaders? Apply for a complimentary VIP pass to the Modern Retail Marketing Summit, taking place August 19-21 in Santa Barbara. https://buff.ly/3L6FHxI
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Toward the end of 2023, Foxtrot, an upscale convenience store chain, held a meeting with corporate employees to discuss the company’s finances. The meeting came right after Foxtrot had announced the company would be merging with a competitor called Dom’s Kitchen, and the financial picture was bleak. Specifically, a member of the executive finance team said that Foxtrot was on track to miss its sales goal by about $35 million in 2023, as confirmed by two people who attended the meeting. Foxtrot had initially projected it would do about $165 million in sales in 2023, but it was only on track to bring in about $130 million.
What went wrong at Foxtrot
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Last month, TikTok said it was rolling out a tool that would let brands create ads of real people powered by generative AI on its platform. Influencers, marketers and agencies say they aren't flocking to use this particular tool just yet but that generally, they are cautiously optimistic about AI-powered ads.
Why industry insiders, from influencers to marketers, are cautiously optimistic about AI-powered ads
https://www.modernretail.co
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Australian #fashion brands are flocking to the U.S. Why brands like Princess Polly, Bared Footwear, Camilla Australia and Outcast are opening more stores and distribution centers in the U.S. In this piece by Julia Waldow, we speak to Anna Baird, Rebecca Mansergh, Courtney Dres, and Lawrence Lees.
Australian fashion brands are opening more U.S. stores & distribution centers
https://www.modernretail.co
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Ocean freight rates are once again spiking. Ongoing conflict in the Red Sea, and a drought in the #PanamaCanal, have further complicated logistics. #oceanfreight In this piece by Melissa Daniels, we speak to Joseph Stilphen, and J.T. Marcum, CPIM of CORT,
Ocean freight rates are once again spiking
https://www.modernretail.co
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On this week's Modern Retail Rundown: More on what Amazon's reported Temu competitor could mean for sellers, takeaways from the Fancy Food Show, and why Walgreens continues to close stores.
Modern Retail Rundown: Amazon is reportedly launching a Temu-like section, Fancy Food Show takeaways & Walgreens store closures
https://www.modernretail.co
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Shop Cash has become an important tool in Shopify's quest to get more people to use its Shop App. In June, when #Shopify hosted its first-ever Shop Week, it generated over $1 million spent in Shop Cash, the rewards program it rolled out one year ago. #retail In this piece by Melissa Daniels, we speak to Anna Decilveo, Margot James of OpenStore, and Noel Reinhold of Front Row.
Shopify is betting on its Shop Cash rewards to grow app sales
https://www.modernretail.co