Pop-ups are becoming a popular marketing tactic for emerging brands, and Modern Retail set out to analyze how they're approaching these activations.
Modern Retail
Book and Periodical Publishing
New York, NY 11,530 followers
Authority and honesty on the reinvention of retail, by Digiday Media
About us
The threat of e-commerce has transformed the retail experience. But the act of shopping is a tangible one. Retailers of all shapes are trying to grapple with a new consumer and new competition.
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http://modernretail.co
External link for Modern Retail
- Industry
- Book and Periodical Publishing
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
Locations
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Primary
1 Liberty St
New York, NY 10006, US
Employees at Modern Retail
Updates
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In the early to mid-2000s, Backcountry’s goat logo was nearly synonymous with hardcore outdoor #athletes. The online retailer, known for skis and cycling gear, had earned a reputation as a premium shopping hub for experts, by experts, that carried a healthy dose of humor and edge in its branding. It garnered cachet by working with pro athletes and throwing after parties for skiing awards ceremonies.
How outdoors brand Backcountry lost its way
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As #retailmedia grows in popularity, marketers are expecting more bang for their buck. That was the overarching theme at Digiday Media’s Retail Media Strategies event held in New York City last month. There, leaders from brands like Bayer, Mondelēz International and Clinique spoke about how they approach different retail media channels. Story by Cale Guthrie Weissman
How brands' retail media strategies are maturing
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Historically, #CPMs have gone up on Facebook during presidential election cycles. But, brands just can’t stop advertising with the holiday season around the corner. #election #holidayseason In this piece by Anna Hensel, we speak to Ashvin Melwani of Obvi, Katya Constantine of DigiShopGirl Media, and Polly Bickel Wong of Belardi Wong.
How the election could upend e-commerce advertising ahead of the holidays
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CVS Health's board of directors is reportedly considering splitting up the company to separate its retail and insurance businesses amid pressure from investors. Analysts say the reported spinoff could help #CVS better focus on its retail business. In this piece by Mitchell Parton, we speak to Neil Saunders of GlobalData Retail, and Brad Jashinsky of Gartner.
A proposed CVS breakup could shift focus back to its retail pharmacy business
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#Brands and #retailers are popping on their party hats and dishing out deals to mark another year around the sun. Only in what's becoming more commonplace, it's not shoppers' birthdays they're celebrating – it's theirs. Here's why. In this piece by Julia Waldow, we speak to Crystal Landsem of Lulus, Noelle Cork of Old Whaling Company, and Julianne Hudson of VML.
Why brands are asking shoppers to celebrate their birthdays
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When breakfast food brand Belgian Boys first launched in 2015, its founder Anouck Gotlib thought the brand’s core consumer would be a big city dweller who wanted to recall their European travels. “But over the years we understood that our core customer is actually the busy parent all over the country,” she said. “Now our business is driven less from New York bodegas and more from big-box chains in the Midwest and Southeast.” Belgian Boys products are now available in nearly 10,000 doors including Target, Walmart and Kroger. In turn, #BelgianBoys is adjusting its ad spend accordingly. The company is focused on investing the biggest portion of its ad dollars in retail media networks to grow its sales within these mass-market retailers.
How brands like Olipop and Belgian Boys are trying to reach U.S. shoppers outside the coasts
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Lalo aims to carve out a niche in the baby space this holiday season with a focus on toys, like a play kitchen and mock workbench, that appeal to millennial design sensibilities. In this piece by Anna Hensel, we speak to Michael Wieder, and Brittany Steiger of Mintel.
Lalo bets on aesthetics and simplicity in the toy category to win over parents this holiday season
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BÉIS, the luggage brand founded by actress Shay Mitchell, is giving bags an upgrade with its new resale program called "Second Béis." The company spoke with Modern Retail about it. In this piece by Julia Waldow, we speak to Elizabeth Money, Terry Boyle of Trove, Darpan Seth of Nextuple Inc, and Michael Prendergast of Alvarez & Marsal.
Exclusive: Béis is launching a resale program
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An imminent strike by the International Longshoremen’s Association threatens to delay shipments as retail brands brace for holiday sales. #retail #strike #portstrike In this piece by Gabriela Barkho, we speak to Joseph Firrincieli of OEC Group, Gregory Davidson of Lalo, and Heather Hoover-Salomon of uShip.
Brands prepare for port disruptions and supply chain snafus as East Coast dockworkers strike looms
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