Mockingbird Marketing

Analyzing your landing page data can help you understand how your content is performing. This can be helpful in identifying what content is worth promoting and what content is less effective.

“Digital marketing agencies tend to hate this because it makes the number of leads that they are claiming to be generating drop.” - Conrad Saam Tracking the same caller as more than one lead distorts your perception of how many leads you are generating. Only tracking first-time callers can provide you with a better idea of your leads. Using a tool like CallRail lets you automatically switch leads to first-time callers.

SEO is a crucial aspect of attracting clients by improving your website's visibility and increasing traffic. However, not all agencies offer the same services and expertise, so how do you choose one that is right for your firm? Here, we delve into three things you should consider when choosing an SEO agency.

Happy 4th of July! Mockingbird will be closed today in observance of Independence Day. Wishing everyone a safe and exciting holiday!

Page speed and mobile responsiveness are the two things you never want a potential client to identify. If these are noticeable, then your website functionality is already behind curve, and you risk a client abandoning your website. Your website is the foundation to your business - and the successes you see with increased conversion and engagement rates will pay for itself.

Matt McClellan discusses how assessing client satisfaction throughout each stage improves reviews. When you have a clear understanding of your client's experience, you can anticipate their likelihood of leaving a positive review.

Whether Mockingbird manages your LSAs or not, we are sharing this PSA to help protect budgets next month. Our advice for managing this change: • Be careful when setting large budgets with the hope of refunds balancing out. • Monitor and potentially pause upper funnel case types (general law leads in particular) for low intent leads • Review your credits at the end of the month to see how the automated system is performing.

“A used car salesman is taught to not let the person leave the lot without buying a car, because as soon as you leave the lot, you don't make the actual purchase.” - Conrad Saam The more time you allow between steps, the less likely you are to complete the sale. Quickly and efficiently moving prospects through the funnel is an important aspect of the intake process and increasing conversion. 

Contrary to popular belief, deleting outdated and irrelevant content does not negatively impact your SEO performance. Conrad shares his experience pruning unnecessary pages to keep content up-to-date. In practice, he found it actually improved leads and consultations while maintaining existing traffic. 

Google has started inserting LSA ads into the top of the map pack with zero transparency. That's one way to deal with those pesky organic map listings generating no revenue for Google...First was brand bidding, then multi-advertising messaging and now this - LSAs are becoming Google's premiere "Don't ask questions, just trust us!" product. #Google #LSA #GoogleAds