When the Association for National Advertisers released their report on quality and transparency issues in programmatic, the findings weren’t anything new to us. Because we believe that marketers deserve more than average, we’ve always been a step ahead. In our new global report, hear from experts like Lara Koenig about how we’re leading the industry, and helping to future-proof our clients. Download the report today: https://bit.ly/3xHQs6J #WeAreMiQ #QualityProgrammatic #NotYourAverageProgrammatic
MiQ
Advertising Services
New York, New York 68,621 followers
We’re MiQ, a programmatic media partner for marketers and agencies.
About us
We’re MiQ, a programmatic media partner for marketers and agencies. Our better connected approach to programmatic advertising means we can connect data, discover insights and activate them in high-performance campaigns to deliver real business outcomes for our clients in an increasingly divided world. Making the most of your data is complex. You need to connect all your first party data, enhance it with the right second and third party data, analyse it with data science technology and resources, then use the insights you gather to build creatives with the right messages and target them to the right audiences with expert programmatic trading. We connect the right people, industry partnerships, and technology in a complete programmatic stack so we can solve your precise business challenges by maximising the value of your data.
- Website
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https://www.wearemiq.com
External link for MiQ
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Enterprise Analytics, Technology platform, Programmatic, Brand Solutions, Performance Solutions, Media Analytics, Omnichannel, Marketing, Advertising, Data Science, and Analytics
Locations
Employees at MiQ
Updates
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We are excited to partner with afaqs! for Marketers' Excellence Conference & Awards where our very own Varun Mohan would be sharing insights on the new frontiers of digital advertising: #ConnectedTV and #RetailMedia. 📅: July 04, 2024 📍: The Leela, Mumbai #MarketersExcellenceConference #Marketing #Digital #Advertising
#MarketersExcellenceConference: We're thrilled to announce our esteemed panel lineup! Join us as they delve into the theme, "New frontiers: Utilising retail media and C-TV to unlock growth". We appreciate your participation and look forward to engaging discussions. Register Now: https://tally.so/r/w4xjpB 📅: July 04, 2024 📍: The Leela, Mumbai #Marketing | #Awards | #Advertising | #MarketingAwards | #advertisingawards | #advertisingagency | #agency | Esha Arora | Info Edge India Ltd | Krishna Menon | QYOU MEDIA | Pallavi Barman | HRX by Hrithik Roshan | Vaibhav Kapur (He / Him) | Flipkart | Vandana Ramkrishna | Varun Mohan | Venkata Susmita B. | MiQ | JioAds | Red FM
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MiQ analyzed TV viewership behavior from last night’s presidential debate. The data showed that 65% of households that tuned in haven’t been exposed to Trump or Biden media in the last 60 days—highlighting a major gap in current political TV advertising strategy. You can read more of our presidential debate insights here: https://bit.ly/4eG07vc #PoliticalAdvertising #DigitalAdvertising #TVIntelligence #Election2024 #MarketingInsights #ACRData
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Our very own Suzanne Strasser Grant, EVP, Head, Global Agency and Strategic Partnerships, joined The Female Quotient to discuss the importance of networking for professional and personal development and why we should embrace community and opportunity. Watch the session here: https://bit.ly/3zikOgy Thank you to all the wonderful panelists: Michelle Mikoljak Stevenson, Executive Director, Marketing and Communications, Milken Institute Sheryl Goldstein, EVP, Chief Industry Growth Officer, IAB Adia Matthews, Vice President, Hulu Partnership Marketing, Hulu/The Walt Disney Company Maria Vilchez Lowrey, Chief Growth Officer, Direct Digital Holdings Maureen Murphy, Executive Vice President, Client Partnerships, NBCUniversal Jia Hyun, VP, Marketing Solutions, LinkedIn #equalitylounge #canneslions2024 #WeAreMiQ #CannesLions2024 #TheFemaleQuotient #NotYourAverageProgrammatic
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MiQ's Michael Lampard Chisvo recently joined ExchangeWire's Ciarán O'Kane for their TraderTalk TV series to unpack the biggest challenges for TV advertising, the execution of CTV strategies, and how MiQ's TV Intelligence platform is the turnkey solution to plan and optimise CTV campaigns. Check out the full talk here: https://bit.ly/4ch19vZ #ConnectedTV #programmatic #adtech
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Our very own Freddie Turner joined The Female Quotient's #EqualityLounge at Cannes for an insightful and inspirational panel discussion focused on how women are shepherding the new age of media, and how the industry is evolving to ensure all perspectives are not only seen but heard. Watch the session here: https://bit.ly/3VZaXFr Thank you to all the brilliant panelists: Jana Arbanas, Vice Chair - US Telecom, Media & Entertainment Sector Leader, Deloitte Tracy-Ann (Goodwin) Lim, Chief Media Officer, JPMorganChase Freddie Turner, Managing Director UK, MiQ Cara Lewis, Chief Investment Officer, Dentsu Media US, dentsu B.Scott, Founder, CEO, and Executive Producer, B.Scott Media Group Moderated by Taryn Crouthers, President, ATTN: #WeAreMiQ #CannesLions2024 #TheFemaleQuotient #NotYourAverageProgrammatic
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In part three of The Link Series, we welcomed distinguished experts from Amazon Web Services (AWS). Mo Das, Senior sales manager, Lucy Wright, Senior account manager, Chris Williams, Senior solutions architect and our very own Ramya Parashar, Chief operating officer, India and Rohit Srivastava, Director of platform, India at MiQ. They explored MiQ’s evolving partnership with AWS and how this collaboration has been crucial to MiQ's growth. Watch the video: https://bit.ly/3z82Ehl and look out for the next video in the series coming soon. #WeAreMiQ #TheLinkSeries #AWS #NotYourAverageProgrammatic
MiQ & AWS - Our partnership
https://www.youtube.com/
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In support of Global Action Plan's #CleanAirDay, our incredible partners at dentsu have created a mural on Euston Road in London that sucks pollution out of the air! This fantastic initiative aims to educate people on steps they can take to help drive change on the issue of air pollution. The MiQ UK team were delighted to support; we encourage you to head down to 222 Euston Road, NW1 2DA, take a photo and share using #thiscampaignsucks!
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There’s no doubt that The Female Quotient’s work moves the needle. But if you’re after extra proof, just take this session at Cannes. ‘Innovation Architects: Women Building the Future of Marketing’ brought together women who are breaking new ground in marketing to chat about finding inspiration, overcoming challenges, and building a more inclusive ecosystem. Our very own Erin Madorsky (Chief strategy officer, US) shared her own meaningful approach: "Everything is an opportunity for innovation. Creativity and problem solving in the day to day. Put your own point of view and own unique stamp on things." Watch the session here: https://bit.ly/4bemapI Thank you to our inspirational panelists. Michelle Aragon, Spectrum Reach Aurelia Noel, dentsu X Carey Piraino, Kinective Media℠ by United Airlines Erin Madorsky, MiQ Moderated by Avery Akkineni, VaynerX #WeAreMiQ #CannesLions2024 #TheFemaleQuotient #InnovationArchitects #NotYourAverageProgrammatic
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In our new global report, Kyle Brennan talks about how we’ve refined our list of the best providers and publishers, and why we’re moving to 100% of supply direct only. (Spoiler: it’s just one of the ways we continue to achieve quality outcomes for our clients.) Find out more about how we approach supply path optimization, as well as made for advertising and sustainability and attention. Download the report today: https://bit.ly/4cwOXqz #WeAreMiQ #QualityProgrammatic #NotYourAverageProgrammatic
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