Last week, we hosted our partners from various independent agencies for our quarterly 'Indie Circle' event in London. The topic? All-things TV. We delved into the new CTV opportunity and how to make the most of this powerful channel. We also explored MiQ's TV Intelligence solution, the industry’s most robust intelligence tool for TV, Streaming and YouTube, unpacking how it can help advertisers plan for optimal reach and frequency and power better performance outcomes. Interested in booking a TV Intelligence demo? Reach out here: https://bit.ly/3A0f5fU #CTV #NotYourAverageProgrammatic #wearemiq
MiQ
Advertising Services
New York, New York 73,308 followers
We’re MiQ, a programmatic media partner for marketers and agencies.
About us
We’re not your average programmatic media partner, and it's because excellence is in our DNA. Since 2010, our agnostic approach has leveraged the best buying platforms, ad inventory, and audience intelligence in the world, ensuring we deliver first-class service and unmatched performance on brand and agency ad campaigns. Our technology puts sophisticated AI in the hands of our industry experts to make unbiased decisions that never compromise on reach, ROI, quality, or insight. With the largest footprint of TV data and solutions across all channels and verticals, we’re leading the programmatic industry, and making it better.
- Website
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https://www.wearemiq.com
External link for MiQ
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Enterprise Analytics, Technology platform, Programmatic, Brand Solutions, Performance Solutions, Media Analytics, Omnichannel, Marketing, Advertising, Data Science, and Analytics
Locations
Employees at MiQ
Updates
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It's been over two months since Chrome reversed its cookie deprecation plans, leaving questions around how this will impact the advertising industry. Our MENAT managing director, Wassim Mneimneh was featured in Campaign Middle East unpacking the future of privacy and identity where both cookie-based and cookieless solutions exist. Interested in learning more? Read the full article here: https://bit.ly/3NcY45p #privacy #cookieless #programmatic
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Yesterday, we conquered Havas Media UK's Forum for an incredible panel discussion—no dragons, but plenty of exciting revelations about how the shifting tides of TV viewership is transforming entertainment, media & adtech industries. Thank you to our star-studded panel including Ailsa Buckley, Hamid Habib, Stephen Emsall & our guest of honour, Jamie Kenna, known for playing Ser Alfred Broome in 'House of the Dragon.' Some highlights: 📺 With the proliferation of platforms comes the proliferation of audiences, meaning we need to get more granular with our audience planning & targeting for better ROI 📺 Measure what matters. Whether it's incremental reach or frequency, it's important to use measurement insights to power your CTV plans 📺 AVOD & FAST channels are growing, but we need to see the viewership data to back it up 📺 Jamie would have loved to been in 'Gladiator' ... potential spin-off? #ConnectedTV #programmatic #TV
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We're delighted to partner with afaqs! for their flagship event, 'Challenger Brands', where our very own Varun Mohan delivered a keynote on 'How challenger brands can unlock the full potential of #ConnectedTV' and spoke at an insightful panel discussion on 'Innovation vs. Tradition: Balancing acts for Young Brands' alongside some of the leading marketing minds in India. #ChallengerBrands #Advertising #Marketing #Programmatic
#ChallengerBrands: Up next, we dive into the panel on Innovation vs. Tradition: Balancing Acts for Young Brands. Get ready for a thought-provoking discussion on how emerging brands navigate the fine line between breaking new ground and honoring legacy. Key Speakers: Ankit Kasliwal, Head of Marketing, Titan Company Limited Sanchayeeta Verma, CEO, Carat India Pranesh Urs, Head of Marketing, Ather Energy Varun Mohan, Head of Growth & Revenue, MiQ India Moderator, Venkata Susmita B., Executive Editor, afaqs! #Advertising #Marketing #Event #Conference #Agency #Innovation #Branding #MarketingStrategy #Startup
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Join MiQ’s Charlie Neer, IAB's Jeffrey Bustos, Kinective Media℠ by United Airlines's Mike Petrella and The Trade Desk's Ellen Jepsen Mulryan for our Advertising Week New York panel: How to unlock your brand's data and capture the power of media networks beyond retail on Monday, October 7th from 11:50 AM - 12:30 PM EDT. Schedule a meeting with us: https://bit.ly/3zAE61k
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At MiQ, we want to lead the programmatic industry - and make it better. As part of that, we’ve always been committed to doing the best thing for people, and for the planet. And now it’s more important than ever. The latest Association of National Advertisers report showed that MFA sites generate 26% more carbon emissions than non-MFA inventory. To find out how we’re slashing the stats, download our report: https://bit.ly/3Nfff64 #WeAreMiQ #QualityProgrammatic #NotYourAverageProgrammatic
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Ready to learn how to make every marketing dollar count? Join MiQ’s Sara Sowsian, Cint's Laura Manning, LG Ad Solutions’ Ioanna Protogiannis , MBA, T-Ads Network's Cierra Prince and Fandom's Alexandra Saraniti for Doing more with less: Using smarter measurement tech to achieve branding goals on October 8th, 2:20 PM - 2:50 PM EDT. Learn how AI-enhanced brand lift measurement can maximize your marketing budget! Schedule a meeting with MiQ: https://bit.ly/4eODFiT
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We are thrilled to announce MiQ has been awarded Bronze for 'Excellence in Programmatic Marketing' at the prestigious Marketing Excellence Awards, Singapore (MARKETING-INTERACTIVE) for our strategic collaboration with Standard Chartered Singapore and dentsu Singapore. This recognition is a testament to the innovative and impactful work we consistently deliver for our partners - proving MiQ is not your average programmatic. Congratulations to everyone involved. #NotYourAverageProgrammatic #MarketingExcellenceAwards #wearemiq
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MiQ is not your average programmatic partner. We have unrivalled tech and experts driving innovation and last night's THREE award wins at VideoWeek's European Video Awards proved just that 🏆 🥇 'Best CTV Ad-Tech Solution' for our TV Intelligence solution, the industry’s only platform that looks holistically at TV, streaming and YouTube, powered by the world’s largest and most diverse TV data footprint. 🥇 'Best Sustainability Solution' for our strategic collaboration with EssenceMediacom Germany and RWE, where we prioritised environmental responsibility without compromising campaign effectiveness. 🥇 Our UK Head of Advanced TV, Stephen Emsall scooped up the 'Leadership in Video' award, cementing himself as one of the industry’s key leaders in the video space with a passion for innovation. Huge congratulations to all winners and nominees! #EVA24 #wearemiq #NotYourAverageProgrammatic
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Join us at Indiantelevision.com's India Brand Summit today in Mumbai, India, where our very own Varun Mohan, delves into "The Future of Marketing in a Technology-Driven World" along with some of the leading marketing minds in India. Varun will share insights on how MiQ uses data analytics, AI and machine learning to deliver improved campaign performance. Want more than average programmatic? Discover how MiQ can help you at www.wearemiq.com. #IndiaBrandSummit2024 #NotYourAverageProgrammatic
Witness the exclusive session on The Future of Marketing in a Technology Driven World at the 2nd Edition of India Brand Summit 2024! Date: 27th September 2024 Venue: The Leela Hotel, International Airport, Mumbai Register Now: https://lnkd.in/gmd94yp9 For More Info: https://lnkd.in/d9WuddP6 Deepak Oram - HDFC Bank Akash Valia - PharmEasy Mahadev Srivatsa - Aditya Birla Capital Varun Mohan - MiQ Prabhakar Tiwari ~ PT - Angel One Session Chair: Amaresh Godbole - Publicis Groupe India Associate Partner: mediasmart Industry Partners: Playflix One Take Media Co Shemaroo Entertainment Ltd. #IBS2024 #IndiaBrandSummit2024 #insights #brandbuildingstrategies #interactivenetworking #panel #future #marketing #technology #registernow #ITVEvents #ITV