MilkPEP’s main mission is to make milk matter more. We couldn’t do that without the valuable partnerships from our processor community. Last week, our Category Leadership team met with Darigold to provide an overview of the dairy milk category. Both teams discussed marketplace trends, consumer and shopper insights, and retailer opportunities. Daniel Bukowski, Senior Vice President of Darigold Sales, shared, “We are thrilled to partner with MilkPEP and the team to drive holistic solutions around fluid milk aligned with solutions for our retailers and their shoppers.” We’re excited to continue supporting our processor partners and to help drive more milk sales at retail! 🥛 #gonnaneedmilk #dairyindustry #categoryleadership #milk #dairy
About us
The Milk Processor Education Program (“MilkPEP”), based in Washington, D.C. and funded by the nation’s Milk companies, is dedicated to identifying meaningful consumer and shopper insights regarding the benefits of fluid milk and amplifying them to consumers through creative marketing and educational initiatives with the goal of increasing consumption of fluid Milk. MilkPEP activities are led by a 20-member board and monitored by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service. MilkPEP’s robust campaign efforts aim to increase awareness of Milk’s nutritional benefits and safeguard Milk’s reputation against competitive claims and anti-Milk messages that impact Consumers’ purchasing decisions. You may know them for their “Got Milk?” campaign or more recent groundbreaking programs such as: You’re Gonna Need Milk for That, a long-term, multi-million-dollar, omni-channel program that leverages milk’s well-known nutritional benefits in new, modern ways to inspire modern families and their children to choose milk more often for hydration, muscle building, wellness and more.
- Website
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www.milkpep.org
External link for MilkPEP
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Washington, DC
- Type
- Nonprofit
- Founded
- 1993
- Specialties
- marketing, digital marketing, advertising, communications, commercial marketing, brand management, milk, nutrition, data, research, analytics, dairy, farmers, and processors
Locations
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Primary
Get directions
1250 H Street NW
Suite 250
Washington, DC 20005, US
Employees at MilkPEP
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Al Dejewski
C-Suite, Full Stack Commercial Leader | GM | CMO | SVP | P&L | Marketing & Digital Transformation | Disruptive Marketing & Experiential Innovation |…
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Annette Taylor
Commercial Marketing Leader | Certified Professional Strategic Advisor | CPG, Retail, Food & Beverage
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Kikke Riedel
Vice President, Strategy & Insights at MilkPEP
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Julie Hill
Commercial Marketing Manager at MilkPEP
Updates
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Lactose-free milk provides all the benefits of regular dairy milk without the discomfort for those with lactose intolerance or sensitivity. But how is lactose-free milk really made? Food Republic explains the process behind filtering out and breaking down the naturally occurring lactose molecules, highlighting how the nutritional benefits are effectively untouched. Don't miss out on lactose-free milk - grab a glass and enjoy! #gonnaneedmilk #milk #lactosefree #beverage #dairy
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Hot off the press is the Q1’24 Milk Consumption and Attitudes Tracker Report. This report brings together insights related to both milk attitudes and behaviors to understand how people consume milk. 🥛 View the entire report on MilkPEP’s member-only Resource Hub here: https://lnkd.in/ekmjVUys #gonnaneedmilk #milk #consumer #insights #tracker
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Another excuse to have chocolate milk in the morning! 😋 The right training needs the right nutrition. MilkPEP's goal is to provide milk as the fuel women runners can use (like these overnight oats) to recover faster during their training for Every Woman’s Marathon in Savannah, GA on November 16. Women can receive more milk-based recipes on everywomansmarathon.com. 🥛 🏃♀️ #gonnaneedmilk #milk #dairy #teammilk #beverage
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MOMS don't need #inspo. They need balanced nutrition! 🥛 Mom truly is superwoman, but like any superhero they need sleep, hydration, and strength to power them through every obstacle – that’s where milk comes to the rescue. Milk’s exceptional nutrition can help keep mom fueled, well-rested, and ready to slay. Now available for use, find this video and other “Mom Comedy” social assets, customizable for milk brands on MilkPEP’s member-only Resource Hub here: https://lnkd.in/eq4HzgZS If you don’t have an account, request one here: https://lnkd.in/d2veeUBu #gonnaneedmilk #mom #milk #dairy #beverage
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It’s time to put milk in the spotlight! 🥛 MilkPEP’s activation kits are a one-stop-shop to bring your brand to life at any performance event in your area. Kits include canopy tents, towels, t-shirts, stickers, cowbells and 🆕 running gloves for cooler-weather races. Promotional items can be ordered together or separately, customized with your brand logo, and shipped directly to you. If you’re ready to order, contact us at [email protected] or access the activation guide: https://lnkd.in/ezJb57gS #gonnaneedmilk #dairy #milk #beverage #dairymilk
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MilkPEP reposted this
We're proud to have participated in this year's Peachtree Health & Fitness Expo at the Georgia World Congress Center! The Dairy Alliance distributed over 6,000 bottles of chocolate milk to attendees and runners, generously provided by our partners at Publix Super Markets. This initiative underscored the essential role of dairy milk in athletic performance, and we were so thrilled to partake in this year's expo for the second year in a row. We'd like to extend a special thank you to Publix Super Markets for the donation, as well as renowned sports nutritionist Marie Spano, MS, RD, CSCS, CSSD, for educating attendees about the benefits of fueling up with dairy. A heartfelt thanks also goes out to all our amazing volunteers for their invaluable support. Until next year! #PeachtreeRoadRace #TheDairyAlliance #DairyInSports #ChooseMilk #Atlanta
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Nothing but sunshine and good times! Enjoy a cold glass of milk while dipping your toes in the pool this #4thofJuly. 🥛 #gonnaneedmilk #milk #dairy #fourthofjuly #beverage
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How about a "Cold Milk Summer" instead of a "Hot Girl Summer"? Read MilkPEP's recent edition of Grazer - your monthly newsletter that features the best of milk news, moments, and culture. In this edition: 🛁 Milk Baths are Back 🐄 A Sustainable Dairy Future 🥛 Cheers, to Milk! 🧀 The Dairy Comeback #gonnaneedmilk #milk #dairy #dairymilk #newsletter
A Cold Milk Summer 🌞
MilkPEP on LinkedIn
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MilkPEP reposted this
Last week, nearly 400 members of our council network gathered in Las Vegas for Girls on the Run 2024 Summit, presented by #TeamMilk. Council staff and board members engaged in exciting professional development sessions, networked at fun social events, and learned more about how to best serve the girls in their communities. A special shoutout to our #GOTRSummit 2024 sponsors for making this event possible: 🌟 MilkPEP 🌟 Ashworth Awards 🌟 Boingo Graphics 🌟 The Hershey Company 🌟 BAND 🌟 Gamma Phi Beta International Sorority 🌟 True Citrus Company 🌟 Unique Background Solutions 🌟 United States Air Force 🌟 Attolero LLC
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