Milk Agency

We believe it’s important to experience January to get a true sense for the year to come, so ahead of the Chinese New Year (the one we prefer anyway) we’re excited to share with you our Look Ahead for 2024. We looked far and wide across the ecosystem of content, creators and collabs in 2023 to find trends we think will help marketers navigate a 2024 that will be increasingly driven by creators and fueled by TikTok.    Among many other topics, the report delves into the ways TikTok has become the new TV,  how creators like Tiff Baira are creating content at the caliber of reality show producers, and how brands are already finding ways to co-create with them to make original series (hello Royal Caribbean Group). Check out the rest of our insights by downloading the full report below.    https://lnkd.in/e3qYKNRB #trendreport #2024trends #cocreation #creatoreconomy #content #tiktoktrends #marketing

Oui, Printemps, the iconic French luxury store, has chosen Milk Agency as its first U.S. agency of record as they prepare to enter the American market. This partnership highlights the evolving landscape of global retail and the importance of strategic collaborations in today's business environment. Key insights: Printemps, with its 158-year legacy, is making a bold move by expanding into the U.S. market, demonstrating that even established brands must continually seek new growth opportunities. The Milk Agency, known for its unique "Be. Say. Do." philosophy, underscores the value of partnering with agencies that offer fresh perspectives and innovative approaches. This collaboration emphasizes the importance of local expertise when entering new markets, as the Milk Agency will be responsible for introducing Printemps to American consumers. Read more: https://lnkd.in/eXg256ez #newbusiness #retail #branding #strategy

Great read as we head towards Father's Day weekend by our Chief Innovation Officer, Rey Peralta. Here's an interesting quote from his article: "We generate massive amounts of digital data daily, often used by businesses for insights. But how can my son benefit from his digital footprint? Beyond mere data collection, consider capturing photos and videos of milestones, tracking educational progress, or monitoring screen time. Instead of letting this data serve businesses, we can envision AI as a personal digital agent for our children, enriching their lives with tailored insights."

Diving into the depths of Earth with Sonia Broman 'Deep Ocean, Further Skies’ where she utilizes distinctive visual storytelling to showcase the diversity and richness of the queer community. In this series, Broman invites viewers to reconsider conventional perceptions, advocating for a more inclusive and representative narrative within the industry. Check out Milk's Instagram for weekly inspiration!

As far as commemorative months go, we tend to go hard for pride month. This year is no different. So, we're thrilled to announce the launch of Sally Hansen x GLAAD x Covergirl "Together in Pride'' campaign for 2024, featuring 11 dazzling shades inspired by the Progress Pride Flag. The campaign marks Sally Hansen's 6th consecutive annual partnership with GLAAD, with $600,000 in donations so far given to propel the LGBTQIA community at large. Which we love. Because what is a pride campaign if it isn't standing ten toes down? It was such a joy bringing together a cast of creators who each have their own unique sphere of influence, personality and connection the the community: The iconic @Manny MUA, who needs no introduction The staunch and witty queer advocate @Madison Werner, who as of this week is the first transgender face of a Covergirl beauty campaign @CiCi Michele, an ally who uses her platform to champion inclusivity and serve looks that get the Pinterest boards buzzing Creatively, our primary goal was to give our creators free range to express their own personality, and shoot assets that (at times literally) let them shine! But this is all just the beginning. So follow @sally_hansen and our creators on IG to see what's to come

This Creative Counts 015, we highlight the inspiring journey of Celeste O'Connor, a black, queer, nonbinary actor, and producer who captured the spotlight with their breakout role in the indie feature *Selah and the Spades* (2019). Celeste, a Johns Hopkins University graduate with a degree in Public Health, has since shared the screen with industry icons like Florence Pugh and Morgan Freeman in *A Good Person* (2021). When asked about balancing thinking and creating, Celeste shared: "When it comes to thinking versus creating, it ebbs and flows. I feel like I spend about 60% of my time thinking and 40% making, though it might be closer to half and half. Each audition is an opportunity to create a character, and every script helps me develop how that character comes to life." Celebrating thinkers and doers—innovation thrives with both!

Our work doesn't end when the project is over; it's the beginning of a long-term conversation. At Milk, our 2018 collaboration with Natural Resources Defense Council (NRDC) was more than a project; it was a catalyst for lasting change. By inspiring our network of creators to address climate change through user-generated content, we ignited conversations that continue to reverberate today. From highlighting the heroes of the Paradise, California wildfires to challenging environmental policy rollbacks, our goal was clear: to drive awareness, spark conversation, and inspire action on climate change. #Earthmonth #agency #climatechange

Our work doesn't end when the project is over; it's the beginning of a long-term conversation. At Milk, our 2018 collaboration with Natural Resources Defense Council (NRDC) was more than a project; it was a catalyst for lasting change. By inspiring our network of creators to address climate change through user-generated content, we ignited conversations that continue to reverberate today. From highlighting the heroes of the Paradise, California wildfires to challenging environmental policy rollbacks, our goal was clear: to drive awareness, spark conversation, and inspire action on climate change. #Earthmonth #agency #climatechange

At Milk, our dedication lies in nurturing creativity and fostering collaboration, which is why we are thrilled to continue our Creative Spotlight series with Arielle Bobb-Willis's Waiting 2023. In this captivating image, Bobb-Willis demonstrates her commitment to perpetual curiosity, applying a painterly finesse to photography as she captures individuals in vulnerable and disjointed poses. Join us in celebrating the intersection of creativity and exploration. #creativity #agency #earthmonth

As a boutique practice, we’re seeing first hand how AI is can equip increasingly hybrid teams to expedite the laborious processes that bog them down. Our Chief Innovation Officer, Rey Peralta, is leading that charge. Here’s what he had to say about it on The Drum #GenAI #agencynews #Thedrum