We believe it’s important to experience January to get a true sense for the year to come, so ahead of the Chinese New Year (the one we prefer anyway) we’re excited to share with you our Look Ahead for 2024. We looked far and wide across the ecosystem of content, creators and collabs in 2023 to find trends we think will help marketers navigate a 2024 that will be increasingly driven by creators and fueled by TikTok. Among many other topics, the report delves into the ways TikTok has become the new TV, how creators like Tiff Baira are creating content at the caliber of reality show producers, and how brands are already finding ways to co-create with them to make original series (hello Royal Caribbean Group). Check out the rest of our insights by downloading the full report below. https://lnkd.in/e3qYKNRB #trendreport #2024trends #cocreation #creatoreconomy #content #tiktoktrends #marketing
About us
Milk Agency is an independent, full-service creative agency for brands who don’t want an ‘agency’. Born out of Milk Studios, we leverage a 20-year history collaborating with the world’s biggest marketers and understand brands because we are one. Our ‘Be.Say.Do’ philosophy guides our partnerships through capabilities including research & brand strategy; social, content and creative strategy (including art direction, packaging and conceptual creative); and community management, experiential and environmental design. Let's create together.
- Website
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http://www.milkagency.com
External link for Milk Agency
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Specialties
- Market Research and Insights, Brand Architecture, Social Strategy, Content Strategy, Visual Identity, Verbal Identity, Brand Narrative, Environmental Design, Cultural Programming, Production, Packaging Design, Partnerships, Advertising, Websites & Apps, Influencer Marketing, Luxury Marketing, Lifestyle Marketing, Photography, Videography, and Motion
Locations
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Primary
568 Broadway
603/604
New York, New York 10012, US
Employees at Milk Agency
Updates
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A thought-provoking morning question from our associate strategist, Ketia Jeune: Is PR dying? Read below for more #PR #Strategy #Creativity
Took some time to share my thoughts on the current state of #PR and offer some best practices. Take a moment to read through—I hope you find it insightful! #PublicRelations #ContentStrategy #DigitalStorytelling
I Thought PR Was Dying, But It's Expanding!
Ketia Jeune on LinkedIn
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Ketia Jeune was featured in Essence Communications Inc.'s latest piece by Kerane Marcellus on how Gen Z professionals are redefining office dress codes. At Milk, bold expression is in our DNA, and our office style reflects that. Read the full story here: https://lnkd.in/ea2HabtP
What Does Power Dressing Look Like With The Rise Of Gen Z In The Office? | Essence
essence.com
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"You can’t do it all alone. Be the anti-Elon Musk — don’t overpromise and underdeliver!" — President Angela Wei featured in her latest interview with Authority Magazine. Discover five actionable strategies to disrupt your industry and achieve meaningful success. https://lnkd.in/g_H75bgv #authoritymagazine #strategy
Meet The Disruptors: Angela Wei Of Milk Agency On The Five Things You Need To Shake Up Your…
medium.com
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Katie DeSimone is joining Milk as the new VP of Engagement! We’re excited to share the news, which you can read more about in Campaign's Movers & Shakers: https://lnkd.in/eFHSdzZd
Movers & Shakers: Havas, Autodesk, New York Times and more
campaignlive.com
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Start your Monday with a great read from our strategist, Maya Amelia Ferdiansyah, Enjoy! #Thoughtleadership #Creativity #Strategy
Wrote a piece on how my two worlds, coffee and strategy, come together. Check it out! (perhaps over ☕💙) #Strategy #CreativeAgency #ThoughtLeadership
How Cáfe-Hopping Made Me a Better Strategist
Maya Amelia Ferdiansyah on LinkedIn
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Angela Wei, our President, opens up about WFH conversations in Richard Draycott's new piece for The Drum. She highlights how Milk’s blend of office and remote work, along with fun practices like "Fuck Off Fridays," is keeping the team inspired and balanced. Read more here: https://lnkd.in/ebbAuy84 #thedrum #wfh #remotework #agency
With the WFH battle still raging, how are agencies finding the right balance?
thedrum.com
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Milk Agency x New Balance Back-to-School 2024 campaign is now live! We've reimagined back-to-school style with a warm, athletic touch, incorporating solid color backdrops and modular images that showcase both the experience and product details. Visit their website today to see more: https://lnkd.in/gDmcKexc #creativity #strategy #newbalance #campaign
Back to School Shoes & Clothing - New Balance
newbalance.com
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Maya Amelia Ferdiansyah re-joins us as a Strategist, after her standout internship last year, while Ketia Jeune, our former freelance star, steps into a full-time Associate Strategist role. With our Strategy Director, Mickey McAlary at helm, they’re a team ready to hit the ground running. Join us as we congratulate Maya and Ketia on their new roles! #WelcomeToTheTeam #MilkAgency #StrategyTeam
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Oui, Printemps the iconic French luxury store, has chosen Milk Agency as its first U.S. agency of record as they prepare to enter the American market. This partnership highlights the evolving landscape of global retail and the importance of strategic collaborations in today's business environment. Key insights: Printemps, with its 158-year legacy, is making a bold move by expanding into the U.S. market, demonstrating that even established brands must continually seek new growth opportunities. The Milk Agency, known for its unique "Be. Say. Do." philosophy, underscores the value of partnering with agencies that offer fresh perspectives and innovative approaches. This collaboration emphasizes the importance of local expertise when entering new markets, as the Milk Agency will be responsible for introducing Printemps to American consumers. Read more: https://lnkd.in/eXg256ez #newbusiness #retail #branding #strategy #adweek
French Retailer Printemps Names Milk Agency First US AOR
adweek.com