Mighty Networks

In a community, the impossible becomes possible.

Have you heard the phrase, “Don’t RENT your audience”? Let’s dig into what this means in practice 👉 — On social media platforms, you may be able to build a following, but did you know that: ❌ They are designed to get you to post 5x a DAY? (Exhausting) ❌ ONLY 5%-10% of your followers will EVER see your posts? (Frustrating) ❌ The platforms change their algorithms on a WHIM? (Seriously?) ❌ They can DEPLATFORM you for any reason at any time? (Uh…..) — To build a durable digital business, you can’t just rent an audience. And in 2024, you can’t just own an audience either. In fact, you need to think BEYOND AN AUDIENCE. That’s where Mighty Networks comes in. — On a Mighty Network, you’re not just building an audience you own. You’re building a network effect. We call it ‘people magic’ to save your eyes from glazing over. But know this— A network effect is the MOST VALUABLE BUSINESS ASSET ANY CREATOR can have. Just ask Mark Zuckerberg. — When you build your own network effect, you get the benefits of: ⭐️ No Work — when you have a network effect, your members do all of the work for. you ⭐️ Control — people who are there are the people you WANT there for each other ⭐️ Predictability — not just recurring revenue, but members invite other members — Ready to explore building your own network effect? DON’T just start with the software. We’ll get to that later. START WITH THE STRATEGY. That’s why we build a FREE 10-Part Masterclass, People Magic Profit: How to Build a $1M Community. — Link in the comments

How to go from 20 members to a $1.2M community

What would you do if you knew that a successful digital business came down to this ONE THING?

Build CULTURE, not just CONTENT. What if we told you that with 93 accuracy we can predict whether you’re going to succeed or fail with your course or paid membership? It comes down to ONE THING. It’s not you. It’s not your content. It’s this  👉 — Members making connections WITH EACH OTHER. It’s really that simple. — But connections aren’t create by CONTENT. They’re built by CULTURE. CULTURE that shows a member exactly how to meet other members and thrive among a set of norms they can expect will make other members STOKED to meet them. CULTURE that celebrates a small set of wins for a new member to take. — The fastest, easiest, and most obvious way to build CULTURE? Choose a community platform designed not just to spotlight your content, but to make it POSSIBLE to build a CULTURE among your members. We call it ‘people magic’ — and it’s AWESOME. Interested? Link in the comments.

The KEY to attention and getting people to join your community or digital business is this... It's a simple formula. I bring together [Your Ideal Member] so that we can [Their Best Year Ever]. It's called Your Big Purpose. And when you get this right your members are instantly motivated to join. We dive into more about this topic in Episode 4 of People Magic: How to Build a $1M Community. Have you listened to it yet? https://lnkd.in/gr46Kp5T

What was Rob’s LIGHTBULB MOMENT? You’re going to want to hear this 👇

COMING SOON: Embeds and iFrames on your Mighty Network Not just a handful, but ~2,000 😱 They're coming in the next few weeks. But why did we choose to build people magic BEFORE doing this? — Because people magic is the most important foundation to any community, course, challenge, or event. Period. We’ve shown with 93% accuracy that member relationships — or what happens when you create people magic — are the absolute best predictor of revenue retention, results, and word-of-mouth growth. — But that doesn’t mean you don’t ALSO want extensibility and new features with ZERO development or APIs. We’re talking podcast players, ecommerce storefronts, playlists, and more. — Trust us when we say they are AWESOME: ⭐️ Looks great on every platform—web, iOS, and Android ⭐️ Supports both embeds and iFrames ⭐️ Use on courses, pages, posts, and events ⭐️ No API or development required

This week in ***People Magic: How to Build a $1M Community*** we cover YOUR BIG PURPOSE. YOUR BIG PURPOSE is the motivation for your members to join you. In other words, an absolutely proven pitch that's GUARANTEED to work. But we didn't stop there. We *also* built a BIG PURPOSE GENERATOR with GPT-4. It's available for FREE when you go to People Magic Profit. Or when you start a free trial on Mighty Networks. Here's Gina giving a sneak peek of how it works 👇

This is what people magic is all about