MF BRANDS GROUP

MF BRANDS GROUP

Retail Apparel and Fashion

Maus Frères International becomes MF Brands Group

About us

Since 1998 and the acquisition of Devanlay, the group has developed unique know-how in premium textiles in France and abroad. It has constituted a portfolio of brands centred on a single sector, clothing and accessories, through premium brands such as Lacoste, Gant, Aigle, Tecnifibre and more recently The Kooples in 2019.

Industry
Retail Apparel and Fashion
Company size
5,001-10,000 employees
Type
Partnership

Employees at MF BRANDS GROUP

Updates

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    We're thrilled that MF BRANDS GROUP has been shortlisted for the FT Live Innovative Lawyers Awards Europe 2024. This recognition highlights the development of Courtemis, MF Brands' unique platform for global #IP enforcement efforts. Courtemis provides real-time oversight, geographic heat maps, and facilitates collaboration with a global network of law firms and vendors, significantly improving the efficiency of MF Brands Group's brand protection operations. #MFBrands RSGI #ftinnovativelawyers

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    Designed by Youth, for Youth. Let’s dive into the MF Brands Youth Academy. MF Brands Youth Academy, our off-the-beaten-track training program, is designed to help all our young talents reach their highest potential and make a significant impact by enhancing their soft skills. Gaelle Petit-Perrin, Group’s Chief Human Resources Officer, kicked off and hosted the first chapter in Paris, focusing on “Communication and Collaboration”. Keynote speaker Laurent Combalbert, a professional negotiator and expert in crisis management & complex negotiations, led the session, offering valuable insights. This comprehensive program includes e-learning and webinars, ensuring a well-rounded approach to soft skills enhancement. We're just getting started on our mission to empower the youth and foster growth – stay tuned for more exciting updates! MF BRANDS GROUP #MFBrandsYouthAcademy Aigle GANT Lacoste Tecnifibre The Kooples

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    Celebrating 170 1 years of heritage and innovation, Aigle reinterprets its iconic boots in a limited edition. Since 1853, AIGLE has been a master rubber boots maker, renowned for its expertise and craftmanship. To celebrate this rich heritage, the brand has partnered with French curator, Sarah Andelman. Together, they’ve assembled a team of 8 creative talents to reinterpret the iconic boot in a limited-edition collection: BIC, Château de Versailles, Études Studio, India Mahdavi, Jean Jullien, Lacoste, Loïc Prigent, and Lou Doillon. Unveiled at the occasion of Paris Fashion Week in the stunning Palais Galliera, musée de la Mode de Paris, each collaboration will be produced in 171 copies ✨. #MFBrands #AIGLE #Aigle171th #PFW

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    Lacoste introduced its new fragrance, Lacoste Original A modern creation with a unique and powerful signature, it reveals all the codes and the DNA of the brand, bringing a new dimension to its olfactory universe. French actor and Lacoste ambassador Pierre Niney takes center stage in the Lacoste Original campaign. A captivating cinematic masterpiece which reflects the fragrance's unexpected and surprising nature. #MFBrands #Lacoste

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    A triumphant victory in Paris and a champion crowned again. Congratulations Iga !🏆🎾 This marks the fourth win at the French Open for the remarkable Tecnifibre athlete Iga Świątek, a true testament of her exceptional skills and dedication. With every captivating moment on the court, she mesmerized audiences throughout the tournament. We are honored to be part of her journey. An icon of tennis, she continues to inspire fans worldwide. #MFBrands #Tecnifibre

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    The Kooples takes residence at COYA Paris for a stylish summer season Combining chic style with refined cuisine, this unique partnership offers savor dishes inspired by Peruvian traditions and exclusive pieces infused with rock and festive spirit. From co-created branding to unforgettable flavors and a pop-up store, The Kooples and COYA Paris’s collaboration embodies the perfect fusion of elegance and flavors in the heart of Paris. #MFBrands #TheKooples COYA Restaurant & Pisco Bar

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    Aigle elevates its Tenere range with new technicity For over 20 years, Tenere hiking boots have been a trusted companion for outdoor enthusiasts, renowned for their comfort and performance. Innovation being Aigle’s driving force, the brand revisits its popular range with new models and technologies. Designed for both urban strolls and countryside escapades, the Tenere Hike Low combines versatile style with technical performance, ensuring that experience hikers or simply outdoor are always ready to explore. Discover the Tenere Hike Low here: https://lnkd.in/esuQrWv #MFBrands #AIGLE

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    AIGLE celebrates biodiversity with its new "A Garden in the City" collection This unique line, created in collaboration with the prestigious Museum national d'Histoire naturelle in Paris, emphasizes the role of urban green spaces in fostering biodiversity. The collection features a stunning print inspired by Les Grandes Serres in the Jardins des Plantes, a Parisian green oasis abundant with diverse plant life. From stylish rainwear to classic clogs and boots, each piece reflects people’s profound connection to the natural world. Plus, a portion of sales goes towards the Museum's research and conservation efforts, ensuring the continued preservation of these urban sanctuaries for biodiversity. #MFBrands Aigle #AiglexMNHN 

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