Metadata

The best ads have a VoC (AKA voice of customer). But not the usual B2B testimonials we’ve all seen a hundred times. The problem with those? They often come off as trying too hard. Your audience can spot it from a mile away, and it just feels like you’re begging them to buy. Instead, use your customer’s 𝙖𝙘𝙩𝙪𝙖𝙡 words to make your ads sound natural and authentic. To find the 𝙟𝙪𝙞𝙘𝙮 VoC-> dig into what pains your audience, what features they love, and the benefits that matter most. Look for something real, conversational, and vivid- something that paints a picture. Then, tweak it so it speaks right to your prospects’ point of view. One great line from one interview can lead to a dozen high-converting ads. h/t Eden Bidani, DEMAND 2024.

What does Metadata even do? If you have 8 minutes, I can answer all your burning questions! https://lnkd.in/gWXK6SYQ TLDR... It's an ABM database. It's an automated B2B paid digital agency. It's a business intelligence tool. It's making ad channels compete for your budget as opposed to your budget competing for their impressions. If you want to try it free for 30 days, sign up below! If you want me to show you how to use it, book a demo below! Q1 is around the corner. Can you afford another month of missed pipeline, burnt-out marketing managers, and frustrated sales reps?

Think about how many titles you can give a "Growth Marketer" without fundamentally changing their role. Sure, there are differences between them. But it's hard to argue that they aren't very, 𝘷𝘦𝘳𝘺 similar. It's this ambiguity — in addition to budget and finding talent — that makes building a solid marketing team tough. Tough... but not impossible. Here's how we'd think about forming the modern marketing team of our dreams 👉 https://bit.ly/40SUcN3

Huge thanks to everyone who joined DEMAND 2024 👏 You all made this event what it was. The sessions, the chats, the energy - it’s all because of this amazing DEMAND Community.  Seriously, we couldn’t have done it without you showing up and making it worthwhile. Shoutout to our stellar lineup of 35 speakers and our event sponsors RevenueHero, Goldcast, Snitcher and Trendemon. Catch y'all in the DEMAND Community!

We are live at DEMAND 2024! We’re kicking off our annual conference NOW. Tactical sessions for every B2B marketer: ✔️Brand and Messaging ✔️Channels and Reach ✔️Enablement and Activation ✔️TAM and Audiences You can stick with one track or switch between them throughout the day. At DEMAND 2024, the adventure is yours to choose. It’s not too late to join us virtually. Tap the link to get your unique entry link: https://lnkd.in/gq9duEvW

Thousands of B2B marketers are tuning in for our DEMAND 2024 conference today. Are you one of them? It’s not too late to join us virtually for 30 sessions and workshops with the best minds in B2B. Get your unique entry link to hop in. 👉 https://lnkd.in/gq9duEvW

DEMAND 2024 is happening tomorrow. We’ve got 35 speakers, 4 tracks, live Q&A, and some cool giveaways. This conference is free, virtual, and it’s going to be GOOD. See y'all there. 👉 https://lnkd.in/gq9duEvW

You’ve probably been hearing a lot about founder-led marketing lately. Join Dave Gerhardt this Wednesday, October 23rd at DEMAND 2024 for a panel where he chats with startup founders who’ve made it a core part of their strategy. You’ll hear how these founders are doing it and the stories behind how they’ve made it work. And plenty more sessions are in the mix. Tap the link in the comments to RSVP. ⤵️

Back by popular demand, Rand Fishkin is returning as a keynote speaker at DEMAND 2024. With the shift to zero-click, marketers can’t be stuck optimizing for clicks. The old tactics are dying. it's time to focus on growing engagement directly on platforms. Rand will break down how to make this tactical shift and apply it across all channels. Plus, we’ve got over 30 sessions lined up featuring: ▶ Tim Davidson | 2.3X Revenue from Dream Accounts  ▶ Trinity Nguyen💎 Nguyen | How to Generate 25% of Pipeline with Signals  ▶ Dave Gerhardt Founder-led Marketing  ▶ Lindsay McGuire | How to Get a 35% Conversion Rate on Event Invites with Video ▶ Ari Goldstein | How RevOps Drives Human Conversations for Revenue Check out the full lineup and save your spot for October 23rd.

The countdown is ON. 7 days until DEMAND 2024. Join thousands of B2B marketers at our annual virtual conference for a day full of tactical sessions. Learn how-tos and top tools from industry leaders and do-ers. See you there 👀 link to grab your seat is in the comments.