We are excited to announce Merkle's inclusion as a finalist in the 2024 #MMMAwards! We partnered with Perfect Corp. and Galderma on the #AI Skin Analysis tool: https://ow.ly/t2BC50SFwtt
About us
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30 countries throughout the Americas, EMEA, and APAC.
- Website
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https://www.merkle.com
External link for Merkle
- Industry
- Business Consulting and Services
- Company size
- 10,001 employees
- Headquarters
- Columbia, MD
- Type
- Privately Held
- Specialties
- Customer Relationship Marketing (CRM), Enterprise Technology Services, Analytics, Data Sourcing, Experience and Personalization, Performance Media, Customer Strategy, Customer Loyalty, Addressable Advertising, Identity Resolution, Data Management, SEM, SEO, Display Advertising, Paid Social, Amazon Advertising, Marketing Technology, Customer Experience, Performance Creative, User Experience, B2B Marketing, Enterprise Technology, Customer Experience Management, and CXM
Locations
Employees at Merkle
Updates
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How can your brand carve out its unique space and following in podcasting? Get recommendations from Barry Fiske and other experts on creating engaging content in Fast Company: https://ow.ly/2S2450Sz1tr
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This #NationalInternDay, we're celebrating our interns' incredible talents and contributions! 🙌 Today, we highlight Anushka Jariwala, our Digital Messaging Intern, whose hard work and dedication we deeply appreciate. Swipe through to learn more about her journey 👉
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Merkle reposted this
Celebrate #NationalInternDay with an exclusive sneak peek into the day in the life of one of our Brand Strategy Interns: Carmelli Hess, M.A. Join us as shares with us her experience as an intern and the beautiful views from the San Francisco 🌉 office! #dentsuinterns24
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Better end-user experiences, search results, and more are here! Joe Anzalone shares how Salesforce’s Summer 2024 features can improve your business in MarTech: https://ow.ly/Otc250SCPpr
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How can enterprises leverage #AI for success in the latter half of 2024? Merkle Global President Pete Stein shares his thoughts in Ad Age: https://ow.ly/QRqB50SCznS
37 ad execs predict 2024 second half trends—and what they don’t want to see
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How can brands deliver a memorable experience in the era of the experience economy? Ethan Hanson shares three important attributes each company must embody in this Advertising Week article: https://ow.ly/g4We50Sz1n8
Mastering the Experience Economy: Three Essential Attributes for Success – Advertising Week
https://advertisingweek.com
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Merkle reposted this
In an unexpected turn of events, Google announced it won't be "deprecating third-party cookies" in Chrome after all. Instead, they're introducing features to allow users to manage their cookie preferences more effectively. In a nutshell: • Google will now offer users the choice to enable or disable cookies in Chrome. • Google is still committed to developing Privacy Sandbox, an alternative ad tech solution designed to enhance user privacy while maintaining the functionality of digital advertising. What does this mean for customer experience management? 1. Data-driven experience continues: Despite third-party cookies being here to stay, we’ll likely see mass opt-outs, just like when iOS structure implemented the “ask app not to track” feature, advertisers saw a 70% reduction in cookie volume depending on the app. The key to lessen the impact here, is instead of asking customers “Do you want to share your data”, brands should make customers feel “Do you want to support this website owner and their collaborating publisher”. Loyal brand advocates would have a much higher chance of letting cookie tracking slide. 2. First-party data still King: As conversations around consumer privacy continue to reach a fever-pitch, and major tech companies and brands lean into solutions already developed around the deprecation of cookies, the industry will need to adapt to a Cookie 2.0 world in which reliance on third-party data is less common but still available to be used, and first-party data becoming increasingly valuable to reflect customer preferences and provide consumer insights. 3. Alternative ID solutions will be critical as privacy legislation continues: Merkle and dentsu see the increased dedication to deterministic data, AI, and cookie-free media tactics, and reliance on rich, reliable first- and second-party data as an overall positive. The value of people-based, cookieless identity solutions, such as Merkle’s #Merkury Product Suite, still remains. These products and data sets, alongside contextual data and paired with AI enhancements (such as DV360’s Optimised Targeting and Enhanced Automation), will be the crux of scalable, effective media in a privacy-focused ecosystem in today’s digital economy. At Merkle, we believe in creating exceptional customer experiences while respecting privacy. This development reinforces our commitment to ethical data practices and customer-centric strategies. What are your thoughts on Google’s decision to abandon deprecating third-party cookies? 🔗 https://lnkd.in/evMNDMin #GoogleCookies #ThirdPartyCookie #PrivacySandbox #CustomerExperience #DataPrivacy #CustomerData #DigitalMarketing #PersonalizationStrategy
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How can nonprofits implement tech efficiently? Find out at #Bridge24, where Merkle will guide you in safeguarding and expanding your organization: https://ow.ly/YQub50Sz1im
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We are excited to share that Haleon, the U.K.-based consumer health company, has chosen Merkle as its lead #CRM agency! We look forward to enhancing Haleon's first-party data ecosystem and consumer experience across its brand portfolio: https://ow.ly/5Osw50SHCB4
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