How can organizations get started with building an #AI strategy? Courtney Trudeau breaks down the fundamentals in this article for The Drum: https://ow.ly/mAk450Sz1as
About us
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30 countries throughout the Americas, EMEA, and APAC.
- Website
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https://www.merkle.com
External link for Merkle
- Industry
- Business Consulting and Services
- Company size
- 10,001 employees
- Headquarters
- Columbia, MD
- Type
- Privately Held
- Specialties
- Customer Relationship Marketing (CRM), Enterprise Technology Services, Analytics, Data Sourcing, Experience and Personalization, Performance Media, Customer Strategy, Customer Loyalty, Addressable Advertising, Identity Resolution, Data Management, SEM, SEO, Display Advertising, Paid Social, Amazon Advertising, Marketing Technology, Customer Experience, Performance Creative, User Experience, B2B Marketing, Enterprise Technology, Customer Experience Management, and CXM
Locations
Employees at Merkle
Updates
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What’s more important when creating a design: utility or experience? Watch this #FastCurrents episode to hear from digital experts on how to balance efficiency with having a rich brand expression: https://ow.ly/4Mbh50SCzfA
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“Consumer spending will increasingly hinge on emotional connections with brands,” says Merkle’s James Riess. Read more about how experiences and loyalty are expected to evolve in CXM Today: https://ow.ly/1OZF50SCz5O
Consider Moments-Based Loyalty for Sustainable CX
linkedin.com
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"AI is only as good as your data that feeds it," says Merkle Global President Pete Stein. Find out how marketers can succeed with #AI in this Ad Age article: https://ow.ly/Apsa50SzV4G
37 ad execs predict 2024 second half trends—and what they don’t want to see
adage.com
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“The way to build a bigger audience isn’t by going broader; it’s by going narrower,” says Barry Fiske. Find more expert tips on how to expand your podcast following in Fast Company: https://ow.ly/lGzZ50SxjRz
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"Businesses have a unique opportunity to create lasting connections with their customers," says Ethan Hanson. Learn the three key traits needed to succeed in the experience economy in this Advertising Week article: https://ow.ly/8VFZ50Sxjvw
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"There's a common trap companies fall into – they start thinking generative AI is the solution for everything," writes Courtney Trudeau. Find out why an #AI roadmap is crucial for achieving your business goals in this article for The Drum: https://ow.ly/3cBN50SxjoJ
You Need an AI Roadmap. Here’s Where to Start.
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"The team sought to foster a sense of community and engage with their audience in an efficient, authentic way." Explore how Merkle's chatbot drove conversions to the World Wildlife Fund's website: https://ow.ly/yHBH50SrmyJ
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"Tracking KPIs and leading indicators helps optimize and assess your program’s success. Metrics should be tailored to your business goals." Find out what else contributes to #ABM success in our handy guide: https://ow.ly/ssuU50Srmpi
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