Memo

Catch Memo's analysis of what people are reading about Biden and Trump in Eleanor Hawkins' Axios Communicators: https://lnkd.in/g83p_H5s

Every quarter, the Memo Insights Team shares some of their favorite findings, whether it be an interesting discovery or a fun topic. Check out 5 clear and actionable learnings from readership data: https://lnkd.in/gbiu7aJG

Still recovering from the Presidential Debate? Us too. See what people are reading about most: https://lnkd.in/gzDqWjXM

We dug into when and what people read about Bumble Inc.'s recent anti-celibacy ad campaign backlash to understand how the company's response impacted readership. The biggest lesson outside of the ad itself? Respond quickly and put actions behind your words. See more insights from readership data: https://lnkd.in/giTeZYZu

Interested in our Reporter Intelligence product (the only media database fueled by readership data) but not ready for a one-on-one conversation with our sales team? Join us for our upcoming webinar: https://lnkd.in/g2xgfT5C

If publishers are operating with traffic as a North Star, comms teams can't expect their pitches to land if they aren't looking at the same metrics. Memo Founder and CEO Eddie Kim walks through how article traffic can give PR pros a clear indication of coverage to come, angles to pitch, and a sure fire way to build lasting media relationships. Read the rundown: https://lnkd.in/gvwgF_Sy

The 2024 Crisis Index is out! We surveyed 1,000 comms pros about crisis preparedness and studied what people read about the biggest brand crises of the last 12 months. We also compiled some big lessons learned so you can be all the wiser without living through the drama first-hand. Check it out: https://lnkd.in/gMcRhQDw

The Memo Insights team is made up of data analysts responsible for digging into readership data for the latest news cycles and answering our customers’ most pressing strategy questions with data. Eva Casher, Nikki Chellaswami, and Jaime Ponce reflected on their favorite findings from the last 3 months. From measuring the ROI of an event series to Lyft’s earnings typo to Taylor Swift, see what insights they uncovered in Q1: https://lnkd.in/gMYNUpRG

For the first time, we're making readership data more accessible for comms teams (and agencies!) of all sizes. We created Reporter Intelligence, the industry's only readership-driven reporter database, to give PR pros a more reliable, data-driven resource for media strategy. Today, we're launching it as a separate product, without the full commitment of Memo’s Dashboard. Finally, the readership data you crave, with the flexibility you need. Read all about it and get a preview in our latest blog: https://lnkd.in/gctYtKrc

Sometimes showcasing a hard-earned PR win internally is as challenging as securing it in the first place. Read our latest blog to see 5 ways customers look at data to position their wins internally with enough context to also inform future strategies: https://lnkd.in/ghVqec9W