We’ve all trusted our gut, made assumptions, and let our lucky streak lead the way. But when your business is on the line - Guesswork Doesn’t Work. Learn more: https://bit.ly/3PYH1G1
Meltwater
Software Development
San Francisco, California 194,059 followers
Guesswork Doesn't Work. Meltwater for Media, Social and Consumer Intelligence.
About us
Meltwater empowers companies with a suite of solutions that spans media, social, consumer, and sales intelligence. By analyzing ~1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents, and 2,300 employees, Meltwater is the industry partner of choice for global brands making an impact.
- Website
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http://meltwater.com/
External link for Meltwater
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2001
- Specialties
- Online media Intelligence, Social Media Marketing, SaaS, Public Relations, Artificial Intelligence, Media Monitoring, Social Engagement, PR & Influencers, and Information Technology
Locations
Employees at Meltwater
Updates
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Media coverage is written in publications, not the stars. Here are 6 things you need to include in your media coverage reporting: ⭐ 1: Monitoring Website Traffic Find which news articles converted to the most traffic, or which social post resulted in more visits, demonstrating your ROI and contribution to getting your brand out there. ⭐ 2: Content Reach By tracking the reach of your content, you get to know the various traffic sources of each campaign. ⭐ 3: Share of Voice Measuring your share of voice helps you to understand how much of the conversation around a certain topic your brand commands. ⭐ 4: Tracking Brand and Industry Mentions Monitoring is necessary because one small tweet can make or break your reputation. You can keep up to date with the conversation and follow key stakeholders, product names, and industry news. ⭐ 5: Sentiment Analysis Discover the sentiment of social media posts and editorial news media, that is, whether the commentary is positive, negative, or neutral. Once you have this information you can do something about it before it becomes a potential crisis. ⭐ 6: Audience Insights Understand if your audience stays engaged or, even better, responds to what you’ve put out there. Ready to make more informed decisions? Get started: https://bit.ly/44RZDxw
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Uratex has been giving the people of the Philippines a good night’s sleep for more than half a century. But managing its influencer marketing activities was giving the mattress manufacturer’s marketing team sleepless nights! Uratex needed a powerful communications tool that would allow it to identify influencers, measure their value and monitor their performance in real time to help build the brand’s visibility and reputation. They turned to Meltwater. Learn how Meltwater helps RGC Group (Uratex Philippines): ✅ Make faster, better, more informed decisions ✅ Optimise its marketing strategies for better results ✅ Identify, verify and monitor influencer collaborations ✅ Stay ahead of the competition ✅ Get a good night’s sleep Read their customer story here: https://bit.ly/3zUqcXz #influencermarketing #sociallistening #mediamonitoring #software #analytics #philippinesbusiness #reporting #ROI #leadership #decisionmaking
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🇦🇺 Meltwater Australia’s first powerUP Day took place last week in Melbourne. It was a unique opportunity for our guests to network with like-minded peers, hear from industry leaders and increase their expertise across Meltwater’s suite of solutions. We heard from Nicole Foster, Tourism Australia and Shane Russell, HAVAS Red AU, as they discussed ‘The Role of Consumer Insights in Planning Agile Campaigns for Maximum Impact'. And our guests got the chance to do some hands-on learning about different Meltwater use cases with our in-house experts. 🧑💻 A big thank you to our enthusiastic guests and team 🙌 We look forward to welcoming you to our next powerUP Day in Sydney later this year!
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Meltwater reposted this
I'm excited to join some of the best in the business to chat about our secrets to success! Tune in on July 23. Looking forward to a fantastic discussion! 🎉
🤔 What's the secret sauce for marketing success? Join our panel of marketing leaders—Rebecca Hinds, PhD, Shannon Sullivan Duffy, Kipp Bodnar, Jenny Force, and Briana Evans, MBA—for data-driven insights from over 800 marketing leaders. Catch the live discussion on July 23: https://lnkd.in/en5cM_YH
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Meltwater reposted this
Excited to join the upcoming LinkedIn Live session with the #CMOs of Asana and HubSpot, where we’ll dive into the habits fueling our #marketing success. Jenny Force and I will also touch on how key habits have been integrated within our teams at Meltwater. See you on July 23rd!
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🛑 Stop, collaborate and listen, LIVE 📹 Join Jenny Force and Briana Evans as they discuss the key trends, challenges, and opportunities for marketing teams looking to harness the power of collaboration.
🤔 What's the secret sauce for marketing success? Join our panel of marketing leaders—Rebecca Hinds, PhD, Shannon Sullivan Duffy, Kipp Bodnar, Jenny Force, and Briana Evans, MBA—for data-driven insights from over 800 marketing leaders. Catch the live discussion on July 23: https://lnkd.in/en5cM_YH
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Meltwater and Blackbird.AI will work to counter the spread of misinformation and disinformation, which has emerged as the most severe risk to the global economy. Read more: https://bit.ly/3LB87jI
Meltwater partners with Blackbird.AI to combat narrative attacks created by the spread of misinformation and disinformation
meltwater.com
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This is how your brand can win gold 🥇 Leverage global moments for your brand to win customers and new fans. Read more: https://bit.ly/3Wc5YQr
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Both Pinterest and Youtube are testing AI-generated content. Keep up to date on all social media news: https://bit.ly/4bkuTYR