As Google phases out third-party cookies by allowing users to opt out of tracking, the industry faces both challenges and opportunities. Our take? Collaboration and innovation are key. As we navigate these changes, it’s essential to remain flexible and to continue testing. Together, we can shape a digital ecosystem that respects user privacy while delivering effective advertising solutions. Check out this insightful piece from Amanda Martin in AdExchanger on the complexities of Google's Privacy Sandbox and the path toward a more privacy-centric web. Read the full article here: https://bit.ly/46oZ4fw
Mediavine
Technology, Information and Internet
New York, NY 53,639 followers
Mediavine is a leading programmatic ad tech partner helping independent publishers build sustainable businesses
About us
Mediavine is a leading ad management partner for 10,000 sites specializing in helping both publishers and advertisers flourish in the digital landscape. We’re Great Place to Work certified and an Inc. 5000 company. And we represent 77% of diverse-owned independent websites according to a recent Jounce Media report. Why Choose Mediavine? Programmatic Expertise: Our experts possess in-depth knowledge of the programmatic ecosystem and the private marketplace. We were the first to fully adopt Server-to-Server Header Bidding and to integrate with OpenPath. Personalized Campaigns: We take the time to understand your brand and objectives, crafting bespoke strategies to maximize your ROI and drive exceptional performance. Through Uplift, we’re able to help your brand action its commitments to diversity, equity and inclusion at scale. Cutting-Edge Technology: Success in programmatic advertising demands staying ahead of the curve. With Grow, we’re leveraging the latest identity solutions and first-party data innovations, ensuring your message reaches the right audience when they’re ready to convert. What Sets Mediavine Apart? Continuous Advancement: In an evolving programmatic landscape, stagnation is not an option. We deliver innovative ad tech solutions that make an impact for both media buyers and publishers. User-Focused Approach: Our ads integrate seamlessly into publishers’ sites. By maintaining a positive user experience, we enable advertisers to reach and engage desired audiences. Join Our Vibrant Team For talented professionals seeking a career in ad tech, Mediavine is the place to be! We foster an inclusive and dynamic remote work environment that encourages innovation and professional growth. Let’s Connect Our unwavering commitment to building sustainable businesses for independent publishers sets us apart. Whether you're a media buyer seeking unrivaled programmatic expertise or a professional searching for a rewarding career, Mediavine welcomes you.
- Website
-
https://www.mediavine.com
External link for Mediavine
- Industry
- Technology, Information and Internet
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2004
- Specialties
- Programmatic Advertising, Ad Technology, Digital Advertising, Product Development, and Advertising
Locations
-
Primary
159 W 25th St. Suite #427
New York, NY 10001, US
Employees at Mediavine
Updates
-
We’re committed to supporting independent publishers and aiding in their success no matter what happens with third-party cookies, and we’ll continue investing in available identity solutions in order to solve addressability issues with the buy side.
The Google Chrome Cookie Pivot Has The Industry Wary Of Another ATT-Esque Upheaval | AdExchanger
adexchanger.com
-
Generative AI is a threat to creators and the open internet. The advertising industry can help by refusing to monetize bad actors who use generative AI to replace the work of human creators. We’re working on a tool to assist with this and look forward to sharing more soon. https://bit.ly/3zko775
Power Moves: Publishers Unveil Cutting-Edge Revenue Strategies and AI Innovations at Cannes Lions 2024 - AdMonsters
admonsters.com
-
A creator-first future is one where brands can trust that the sites they’re advertising on are produced by human creators for human readers. Working with industry-leading partners, like DeepSee.io - Publisher Intelligence, to advance our vetting processes and develop new signals advertisers can use to feel confident they’re reaching human audiences at scale is one way we’re working to make this happen. We look forward to sharing more about our work with DeepSee in the coming days. https://lnkd.in/gbezsWQA
-
Juneteenth is a celebration: of freedom, of progress, of hope. We uplift Black businesses, content creators, families and individuals, today and always. So that our employees may spend time with their families or in service and celebration in their communities, Mediavine will be closed on Wednesday, June 19th.
-
Thank you to the Association of National Advertisers for inviting Mediavine to participate in today’s Virtual Diversity Fair. It’s great to come together with other industry partners to discuss how we can all do better to reach the ANA’s (AIMM) benchmark of committing 6.5% of total ad investment to diverse-owned media by 2025. Working with trusted sellers is a great place to start and Uplift by Mediavine, our premium programmatic marketplace of small business owners, is one way to get there. Through a partnership with Sertify, we’re removing barriers for buyers committed to supporting diverse publishers programmatically. https://bit.ly/3z6dgxf
Mediavine and Sertify Announce Certification Partnership to Aid Brand Marketers' Diverse Media Spend - Mediavine
https://www.mediavine.com
-
Highlights of Cannes Lions International Festival of Creativity so far include dinner and a Marketing Leadership Summit panel with Brand Innovators plus hearing top women in ad tech discuss the post-cookie future with The Female Quotient. Our team is looking forward to two more days of sessions and networking in France. #Cannes2024
-
Mediavine publishers always have a choice about which ad categories to allow on their sites, but with political ad spend expected to be 156% higher this year than in 2020 — and an estimated 80% of that budget remaining to be spent between now and November — the value of independent creators and their audiences is clear. https://bit.ly/4c0RauL
Behind the Numbers With Brad: Political Advertising in 2024 - Mediavine
https://www.mediavine.com
-
The 2024 Cannes Lions International Festival of Creativity is less than a week away! Our team is looking forward to networking with and learning from some of the brightest minds in advertising. Want to grab a coffee and have a chat? Meet with a member of the Mediavine team: https://bit.ly/3UNp1Qm #Cannes #Cannes2024
-
Mediavine reposted this
💫VP Measurement, Addressability & Data Center, IAB | ~30 years in media planning & buying, thought leadership, AdTech, analytics, ad ops and strategy | Former ad agency & brand marketer executive
At the IAB Tech Lab Summit, we discussed the key to post-cookie success, emphasizing the importance of equal parts connectivity and measurement. Early adopters had already begun reaping the benefits of moving away from third-party cookies, testing cookieless solutions to find the best fit. The pressing question was which solutions would scale effectively in a post-cookie world. While many companies focused on activation, the conversation highlighted the significant advantages of improved connectivity in measurement, enabling the full functionality and signal gain that cookieless solutions offer. Speakers at the session included: - Travis Clinger, Chief Connectivity & Ecosystem Officer, LiveRamp - Amanda Martin, Chief Revenue Officer, Mediavine - Jessica Nussbaum, Head of Audience Platforms and Advanced Data, Google - Tom Koch, Director, Enterprise Sales & Partnerships, Microsoft Key highlights from the discussion: - Measurement was recognized as broken and fragmented. - There is a significant opportunity to enhance user experience. - Marketers expressed a strong desire to understand what was truly effective. - The potential of inference data for future insights was acknowledged. - Data clean rooms were seen as promising tools for improving measurement. - Clean rooms are facilitating various use cases but varied by client needs. - Scalability remained a challenge until clear winners emerged in the space. - The need for interoperability was emphasized. - Experimentation was encouraged to navigate the evolving landscape.