Join us tomorrow, October 1, at the 4A's #StratFest for an AI workshop on "Translating Between Human and Artificial Intelligence" from McKinney CSO Jasmine Dadlani and Executive Director, Strategy Anita Schillhorn van Veen.
McKinney
Advertising Services
Durham, NC 29,885 followers
A creative, media, and influencer agency. Ad Age Best Places to Work, A-List Agency Standout & Fast Co Best Workplaces.
About us
McKinney is a creative, media and influencer agency that gets attention for brands. In 2024, McKinney was named to Fast Company’s Best Workplaces for Innovators list, as well as Ad Age’s A-List and its list of Best Places to Work, reinforcing the agency's commitment to providing an exceptional workplace culture where employees thrive and creativity flourishes. McKinney Health, the agency’s Pharma and Wellness practice launched in 2022, was named to MM M Magazine’s 2024 Agency 100 list. A Certified B Corporation, McKinney is part of the Cheil Worldwide network and has offices across the country, including Durham, Dallas, Los Angeles, Phoenix, and New York. McKinney has been recognized by Cannes Lions, Effies, The One Show, D&AD, ANDY, CLIO, LIA, the Shortys, and The Webby Awards, among others. Client partners include brands such as Popeyes, Blue Diamond Growers, Little Caesars, Pampers, Henkel, Samsung, Indivior, Sherwin-Williams, Biogen and the Ad Council. For more information, visit mckinney.com.
- Website
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http://mckinney.com
External link for McKinney
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Durham, NC
- Type
- Privately Held
- Founded
- 1969
Locations
Employees at McKinney
Updates
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“Building trust with new clients comes down to a shared understanding of what we’re trying to do: Do we really understand on the agency side the brand purpose in the way that the clients define it, and can we demonstrate that we’re all heading to the same end zone.” McKinney CEO Joe Maglio sat down with Rupert Maconick and the Purpose Podcast to discuss everything from how to build trust with new clients to advice for young people entering advertising. Listen here: https://lnkd.in/eeMdvbsa
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Congratulations to McKinney CSO Jasmine Dadlani and Strategist Chandler Condrone for being shortlisted for the 4A's #JayChiatAwards for their new Visionary Strategist and Emerging Strategist awards! https://lnkd.in/eAqMbJce
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To make Little Caesars Pizza the pizza delivery go-to this NFL season, we teamed up with 49ers tight end George Kittle to promote the new “3 Meat Treat.” The large round pizza topped with pepperoni, Italian sausage, and bacon delivers something for everyone in the family, so we created a sitcom-style family with George Kittle playing everyone - even the beloved family golden retriever, “George Kibble.”
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We're still celebrating over here! We hope to see our fellow Fast Company Best Workplaces for Innovators at the reception tonight 🎉 #FCBestWorkplaces
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"I evaluate our agency offerings relative to future client needs on a regular basis and always consider three paths – buy, build or borrow. The decision is ultimately based on the complexity of the offering, the existing knowledge base that we have internally and the speed-to-market that is required." Read more from McKinney CEO Joe Maglio on the merits of each approach, and the decision to acquire influencer agency August United to create a comprehensive influencer offering.
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McKinney has been named to Fast Company's 100 Best Workplaces for Innovators 🎉 This list recognizes companies fostering creative cultures by encouraging innovation from employees across the entire organization. This was only possible because of the brilliant, curious and innovative people who make McKinney the agency it is today. Thank you all! View the list here: https://bit.ly/3XAJB9o #fastcompany #FCBestWorkplaces #bestworkplacesforinnovators #innovation #AI #refusetobeignored
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"Many shops are using the AI research assistant Waldo, which offers support on pitches, brand strategy, creative and more. Waldo has reduced McKinney’s 'initial desk research by around 50% from a time perspective,' according to Anita Schillhorn van Veen, executive director, strategy at the agency." Read more from Ad Age and Ewan Larkin on which AI tools agencies are embracing right now.
A look at some of the AI products catching agencies’ attention beyond usual suspects such as ChatGPT and Copilot.
9 AI tools agencies are embracing right now
adage.com
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Thanks MM M for the highlight! Read more from our CEO Joe Maglio and Managing Director Michael McNamara on how they set out to do "great work that could make a material difference in people’s lives,” landing the Top 100 honor as McKinney Health celebrated two years in business.
The goal may have been to ease into the health and wellness space, but winning a multi-agency derby award in late 2022 catapulted McKinney Health into success and assisted in its whopping 2,700% revenue increase in 2023. Read the firm's full profile in MM M’s Agency 100 today. https://brnw.ch/21wLzEq #MMMAgency100 #pharmamarketing #healthcareagencies #brandagency #advertisingagency #marcomms
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"Increasing awareness for firearm safety measures and mental health resources is critical to reducing gun violence." - Alex Shulhafer, Executive Creative Director at McKinney. Thank you Ad Council Brady: United Against Gun Violence Illinois Department of Public Health (IDPH) for your leadership on this important issue.
Our first-of-its-kind “Pause to Heal” campaign in collaboration with Brady: United Against Gun Violence and the Illinois Department of Public Health (IDPH) debuts an important new PSA today, raising critical awareness of life-saving Firearm Restraining Orders (FROs) in the state of Illinois. We’re grateful for our creative partners at McKinney and Caviar for bringing this work to life, informed by foundational research from the Ad Council Research Institute that showed the need for localized education on extreme risk laws to protect our communities and loved ones. For more information on the campaign and FROs in Illinois, visit Illinois.gov/PauseToHeal.