McCann Worldgroup

Congrats are in order as McCann Canada has been named Effie Agency of the Year in Canada and took home the Grand Effie, demonstrating the power and impact of Truth Well Told.   With the Grand Effie, one gold, three silvers, three bronze and five finalists, McCann Canada wrapped the '24 Effie Awards with recognition across seven separate clients and three offices—a testament to strong client partnerships and the efforts of the many McCanners who contributed so much to this work.   The Grand Effie recognized McCann Canada’s important project for Kids Help Phone, “Feel Out Loud.” This campaign encouraged children today, who are more connected to their phones and social media than ever, to speak up about their emotions and provided access to support and resources.   Congrats, McCann Canada!

McCann New York CEO, Amber Guild, took the stage in a dynamic panel discussion at the inaugural Blackweek conference to discuss Diversity, Equity, and Inclusion as an essential ingredient to unlocking growth.    Read the full article in Adweek: https://lnkd.in/eUvSpc97

We are proud to have partnered with Mastercard on “Acceptance Matters,” a campaign aimed at raising awareness about hidden disabilities, as part of the longstanding Priceless brand platform. “Acceptance Matters" is predicated on an important truth: nearly 80% of people with disabilities have non-visible disabilities like autism. This campaign aims to create a world that is more inclusive of the neurodiverse community through the stories told by people with autism and their caregivers.    “Working on this campaign to raise awareness of autism and hidden disabilities has been an incredibly fulfilling journey, as we call for empathy and support for all those who navigate invisible hurdles,” says Valerie Madon, APAC Chief Creative Officer. "The most important element is the idea that acceptance is the most priceless thing for people with hidden disabilities such as autism. Accepting them for who they are and understanding what they go through daily with their caregivers can truly change their lives.” A heartfelt thank you to Mastercard, St. Andrew's Autism Centre, Hidden Disabilities Sunflower 💜, HSBC, and Frasers Property Limited for this meaningful partnership and invaluable collaboration. Congratulations also to our teams at McCann Worldgroup Asia Pacific and McCann Worldgroup Singapore for making this inspiring campaign come to life. Read more about the campaign here: https://lnkd.in/gZxi_K9G   #McCannWorldgroup #TruthWellTold

In a new feature with Print Magazine, McCann New York’s Chief Creative Officer Shayne Millington and Head of Design Matt van Leeuwen spoke about how breaking away from the traditional siloed-design-team model has had a transformative impact on the agency’s business, adding more dimension to the enduring brand platforms we create for clients.   “I think of creative and design as cross-pollination, inspiring and challenging each other. For the client, design is an awesome added value; we can truly look at a client’s brand in a holistic manner. From the communication side and the purer brand side, we are bridging those worlds,” said Matt.    Shayne touched on the office’s work with New York Lottery as an example, saying “As agency of record for the last decade, we’ve produced some of the category’s most impactful campaigns. Now, we are incorporating ideas around the design for the scratch cards (most recently for the “Grande” games) that align with the creative communication allowing for a much more holistic and surprising way to engage with the brand.”   Design is at the heart of Truth Well Told ideas, which come from a deep human truth, have a high level of craft, and achieve reach and scale that is so impactful, they’re impossible to forget.    Read the full article here: https://lnkd.in/gRjASkGD

New work spotlight: MRM Brasil’s ‘Pooping Princess’ for Dulcolax.   'Pooping Princess' introduces an unconventional set of princess characters shown sitting happily in their gowns sitting on a porcelain throne. The campaign seeks to build an enduring relationship with women by reducing harmful stigmas that have traditionally made young women shy away from using the bathroom in public. To pull off the effort, MRM became the world’s first agency to access a custom Generative AI model with Adobe that was needed to create a truly diverse set of modern-day princess characters. Said Dogura Kozonoe, chief creative officer at MRM Brasil, “This idea gives us the incredible opportunity to demystify stereotypes behind perfection and princess-like behaviors that are imparted on young girls.”

Outvertising and the All In LGBTQIA Working Group have launched the 'Pronouns in Adland' guide today in celebration of #InternationalPronounDay, and we’re proud to have collaborated with other industry leaders to help make the ad industry a place where everyone can thrive. At McCann Worldgroup, we believe that DE&I is foundational to achieving our mission of building enduring brands and, as our Global CEO Daryl Lee said, “Using the right pronouns is a fundamental part of our business strategy of conscious inclusion. It is a critical step in recognising the dignity of all our people and fostering an environment in which everyone contributes to the max because they feel seen, heard, and valued.” The Pronouns in Adland guide is available to download for free: https://lnkd.in/eNzCWP7z And find out more about the guide in Campaign UK: https://lnkd.in/ePnf2Uhg #McCannWorldgroup #TruthWellTold

Last week, we attended the The International ANDY Awards’s Brave Brands luncheon to accept awards for our work with Chick-fil-A Restaurants, Mastercard, and NotCo.    Thank you to the ANDYs for recognizing the impact of these brave partnerships, and congrats to all who were involved in these collaborations with our clients to build enduring brands together.   #McCannWorldgroup #TruthWellTold

The inaugural Blackweek conference kicked off today, bringing together senior marketers from brands and agencies to talk about the influence and spending power of Black and diverse consumers.   McCann New York CEO, Amber Guild, is serving on the Blackweek Steering Committee and will be taking the stage twice on Wednesday, October 16, sharing insights and learnings from her trailblazing path in the ad world. In addition, gotham CCO, Shannon Washington, is joining a lineup of Black women Chief Creative Officers and creative leaders to discuss the power and importance of their perspectives in an industry that’s still dominated by a singular psychology.   Here are the details:   10:45 – 11:30 AM ET: If Mad Men Were Black Women ft. Shannon Washington (Impact Stage)   11:35 AM – 12:20 PM ET: Pioneers: Women at the Forefront of Prioritizing and Modeling Diversity as a Growth Strategy ft. Amber Guild (Impact Stage)   3:10 – 3:45 PM ET: An Act of Audacity ft. Amber Guild and The Martin Agency’s Danny Robinson (Premier Stage, Spring Studios)   To purchase tickets, click here: https://lnkd.in/dHeVGgHA

This week, we mark the passing of Washington Olivetto, a true advertising legend and the longtime Chairman of WMcCann Brazil.   Washington was a pioneer who inspired an entire generation of creatives from Brazil, Latin America, and the world to value the business of creativity. He was the first Brazilian to win a Gold Lion at Cannes, authored multiple books, and played a pivotal role in the growth and expansion of the advertising industry in Brazil. The public recognition of his work even inspired two songs by Jorge Ben Jor, the famous Brazilian singer.    The industry he loved and shaped recognized his impact. He was inducted into The One Club for Creativity’s Creative Hall of Fame in 2015, received the Clio Lifetime Achievement Award, and was twice elected advertising professional of the century by the Latin American Association of Advertising Agencies (ALAP).   Washington became part of McCann Worldgroup when his agency, W/Brasil joined forces with McCann to create W/McCann in 2010. Known for his bold, brave ideas, he always understood how powerful storytelling could build enduring relationships between brands and people. His impact on the industry, and on our company, cannot be overstated.

Great news - we took home a total of 62 awards at this year’s LIA - London International Awards, spanning multiple agencies, teams, and clients!   Throwback Deals, MRM Brazil’s work with Samsung, won the Grand LIA in Creative Use of Data. The campaign leveraged data about online shopping behavior virtually all of us can relate to - adding to cart but never purchasing - to increase sales during one of the slowest shopping weeks of the year. Customers who left something in their cart years ago were prompted to complete their purchase for a newer model at the original price, resulting in a 318% jump in sales.   Congrats to all of our winners and thank you to LIA for the recognition.   #McCannWorldgroup #TruthWellTold