McCann Worldgroup

Truth Well Told

Who knew that the world of B2B was such a hotbed of emotion? Nadia Tuma-Weldon, our Global Head of Thought Leadership and Head of Luxury Strategy & Insights, did. She took the stage at the International Chamber of Commerce NYC conference this week to share some really in-depth, provocative findings and insights from our Truth about Cross-Cultural B2B Relationships research.   Nadia put it perfectly by saying, “I wasn’t expecting the depth of the emotional element in B2B at the outset of our research, but when I thought about it, it makes sense. There’s so much more on the line. It validates the need for a new playbook- one that transcends the transactional to focus on the emotional element that is so crucial.”   #McCannWorldgroup #TruthWellTold

Today we announce Grant Theron and Belinda Leworthy have been appointed to important new positions within our network, as we double down on our global businesses hubbed out of Detroit.    Grant has been named Global CEO of MRM, the customer relationship marketing (CRM) power brand of McCann Worldgroup. Belinda is taking on a dual role of President, McCann Worldgroup Detroit and IPG Global Business Lead for GM. With both leaders based in Detroit, the appointments signal our continued commitment to the market as a global center of growth and innovation, fueled by the industry’s very best talent, as well as a new era for MRM, as demand accelerates for its best-in-class CRM capabilities.   On the appointments, our Global CEO Daryl Lee said, “MRM is our flagship global brand when it comes to building enduring relationships with a client’s core customers. We are excited to have Grant step up to lead MRM globally, leveraging our deep bench of customer data and experience capabilities based in Detroit to global effect. It is equally exciting to see Belinda take on the global role on GM based on her wealth of experience leading global teams for tech brands like Dell and Microsoft. With Grant and Belinda leading the way, we reaffirm our commitment to this important market that means so much to us all.”    Read more via AdAge: https://lnkd.in/ewfpix3s   Congratulations, Grant and Belinda!   #McCannWorldgroup #TruthWellTold

In the inaugural edition of The Drum’s new weekly profile series, “Tech Trailblazers,” McCann Worldgroup’s Head of Applied Innovation and Generative AI, Elav Horwitz, stresses the need for tech-driven marketing to remain always human-focused.   When asked how she views the relationship between marketing and emerging tech, Elav shared a thoughtful answer, “I see it as an interconnected system… Only when you have all of them working together – when you build technology that’s true to a brand’s values, that has real impact for the humans using it and that creates a beautiful experience – do you really achieve that harmony between technology and marketing.”   She shares more insights as well as advice for other young marketing professionals just starting their career here: https://lnkd.in/eXQrDyYx

In a new campaign for Maybelline New York, gotham has enlisted cultural icons Naomi Campbell, Gigi Hadid, and RuPaul to reintroduce the brands best-selling Instant Eraser Concealer to the world. The ad mimics a classic documentary style trailer, celebrating the cult-classic status of the iconic product made for late nights and early mornings.   The spot caught the eyes of millions this past Sunday when it aired during the Emmy Awards. Well done, Gotham team!

Last night Fast Company held their annual Innovation by Design awards ceremony, which celebrates projects and ideas that solve problems and make a positive impact in the world through design. We are honored to have received two accolades for two separate clients, Microsoft and Mastercard. Thank you to Fast Company for this recognition, and to our teams who make this work possible.   ADLaM (McCann New York for Microsoft) won in the Social Justice Category  Where to Settle (McCANN Poland for Mastercard) won in the Finance category and was one of ten standout projects in the Design of the Year category.   Read Fast Company’s coverage of ADLaM here: https://lnkd.in/eKM4kFhV Read Fast Company's coverage of Where to Settle here: https://lnkd.in/ehwgzeQH #McCannWorldgroup #TruthWellTold Daryl Lee Javier Campopiano Shayne Millington Socrates Papazoglou Amber Guild Sean Bryan Adrian Botan Jim Curtis Catalin Dobre Jerzy Holub

On September 19, colleagues across McCann Worldgroup will be observing our 6th annual Day for Meaning (DFM), a global platform designed to elevate our individual and collective capabilities to build enduring brands together in the increasingly diverse marketplace we all serve.      This annual observance is one day where we hit pause on client work and business operations to concentrate on accelerating our efforts to identify and address systemic barriers to inclusion. It stretches our worldview and is underpinned by our philosophy of Conscious Inclusion, which we believe to be the fuel that drives creative impact and growth.     This year, through the power of radical creativity, we’ll use our ingenuity to innovate tangible creative solutions that solve for inequity – in the workplace, creative product, and society at large.  For we know that when we effectively address the equity gap, it doesn’t only benefit the few, it benefits us all.     DFM’s collective impact has the power to ignite positive change, drive growth – individually, for McCann Worldgroup and for our clients, and chart our course for the next 364 days. It just takes everybody, every day — all in. 

That feeling when you create together and win together.   McCann London’s own “G/Jems” (Gémina Gil Flores and Jemma Burgess) finding that Peroni Nastro Azzurro brand vibe 🍻

Great news! Multi-award winning, 2024 Cannes juror and esteemed creative leader – Nayaab Rais – has been promoted to the position of Executive Creative Director at FP7 McCann. Please join us in extending our sincerest congratulations to Nayaab, we are so proud of you!   In this role, she will help drive the agency’s creative vision and its impact on business growth for clients. She will also join MCN | Middle East Communications Network’s Creative Leadership Council, responsible for elevating the creative product across MCN agencies and ensuring seamless collaboration across creativity, data, tech and media.   #McCannWorldgroup #TruthWellTold

We are delighted to share that McCann Worldgroup, brilliantly led by McCann London has been appointed as Peroni Nastro Azzurro’s Global Agency of Record. From today, we will take on the task of delivering a long-term, global core creative platform that will serve as the foundation for Peroni Nastro Azzurro’s consistent brand narrative across multiple consumer touchpoints and markets. On the appointment, Nathalie Pfaff, Chief Growth Officer at Asahi Europe & International said, “Creatively and strategically, McCann impressed the team over the course of a rigorous pitch process and we’re excited to start this next chapter of growth together.” Javier Campopiano, Global CCO of McCann Worldgroup and McCann added “To be entrusted with taking this incredible brand to its next phase has energized and inspired our entire team at McCann Worldgroup. Peroni Nastro Azzurro is the brew of choice in Italy, and we’re excited about ensuring that it captures the hearts of beer drinkers around the world.” And McCann London CEO Polly McMorrow said: “There is a reality that some pitches just mean more. And this one means more. Peroni Nastro Azzurro is an iconic brand, led by a brilliant team of people. The opportunity to work with them to deliver an enduring brand platform that will not only honour the heritage of this brand, but also drive its future growth across key markets, is a unique one. We can’t wait to get started.” Read the full story in Campaign UK hereL https://lnkd.in/e3hwgQeP and on LBBonline - Little Black Book: https://lnkd.in/eW9vPP9w #TruthWellTold #McCanners #PeroniNastroAzzurro