Maverix Insights & Strategy

Maverix Insights and Strategy is redefining brand health metrics with our revolutionary Status Score. 📈 Rooted in behavioral science, our approach transcends traditional brand tracking by delving into the subconscious, emotional associations that consumers have with your brand. 🧠 What sets us apart? 👉🏼Beyond the Surface: We uncover those deep-seated feelings that influence brand choice, translating directly into real-world behavior. 👉🏼Crucial Insights: Status Score measures implicit emotional responses around Trust, Influence, and Power—key factors driving consumer sentiment.   K̳e̳y̳ ̳D̳a̳t̳a̳ ̳I̳n̳s̳i̳g̳h̳t̳s̳ ̳o̳n̳ ̳I̳n̳f̳l̳u̳e̳n̳c̳e̳: YouTube, Netflix, and Instagram are among the top 5 brands for influence across all generations, with YouTube leading at 60% total influence. Gen Z shows a strong connection with TikTok (68.8%) and Instagram (71.7%), while Boomers resonate more with Amazon Prime Video (58.5%) and Netflix (51.9%). This isn’t just theory; it’s a game-changer in understanding and winning the hearts (and wallets) of consumers. 💖=💵 With Status Score, unlock the actionable insights you need to elevate your brand strategy and connect with your audience like never before. Reach out to us to dive deep into understanding how your brand measures up on Trust, Influence and Power. #maverixinsights #status #behavior #emotional #behavioralscience

📰 NEWS ALERT!!🚨⚠️   Picked up by the Associated Press;  A NEW GENDER CLASH EMERGES: GEN Z MEN YEARN FOR TRADITION WHILE GEN Z WOMEN PUSH FOR PROGRESS   Brought to you by Maverix Insights and Strategy and Pith & Pixie Dust, the article uses data from Maverix Insights and Strategy's new GenZ Voting Study.  "In a groundbreaking new survey by Maverix Insights, Strategy & Design, a striking cultural trend among Gen Z men has emerged: over half are expressing a desire to revert to traditional gender roles. The study, which also explored attitudes toward the upcoming presidential election and key social issues, reveals a notable ideological divide between young men and women concerning the future of societal norms" “This study prompts a critical examination of how Gen Z men and women are navigating their identities in a rapidly changing world,” said Liz Huszarik, managing partner at Maverix Insights & Strategy. “As the conversation around gender roles evolves, these findings provide a critical lens through which to understand the shifting landscape of identity and politics among Gen Z.” Read the full article below and reach out if you want to see more GenZ political data or our full GENSense report; an immersive study that dives into the world of Gen Z and their families. https://lnkd.in/gEtiVj8C

Our latest study, H̳o̳w̳ ̳G̳e̳n̳z̳ ̳i̳s̳ ̳R̳e̳d̳e̳f̳i̳n̳i̳n̳g̳ ̳t̳h̳e̳ ̳P̳o̳l̳i̳t̳i̳c̳a̳l̳ ̳L̳a̳n̳d̳s̳c̳a̳p̳e̳, dives deep into the priorities of Gen Z. The findings reveal a notable emphasis on the desire for social issue alignment: 🔶 𝐅𝐞𝐦𝐚𝐥𝐞 𝐑𝐞𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐯𝐞 𝐑𝐢𝐠𝐡𝐭𝐬: A striking 91% of Gen Z women express the importance of aligning with candidates who support female reproductive rights, a figure significantly higher than their male counterparts.  🔶 𝐋𝐆𝐁𝐓𝐐𝐈𝐀 𝐑𝐢𝐠𝐡𝐭𝐬 & 𝐑𝐚𝐜𝐢𝐚𝐥 𝐄𝐪𝐮𝐚𝐥𝐢𝐭𝐲: Gen Z women also show a heightened concern for LGBTQIA rights and racial equality, underscoring their commitment to social justice. These insights highlight the critical role social issues play in shaping the perspectives and decisions of young women today. As we continue to explore these dynamics, we must acknowledge and support the voices driving change. These young people are our future political, government and social activism leaders! Reach out to Maverix for more insights on GenZ and the political landscape and how these views might affect your brand. #maverix #HUMAN #2024Election #GenZPolitics

🗣 The recent debate between Kamala Harris and Donald Trump unveiled distinct gender-based perceptions that are shaping Gen Z's political landscape. 📊 Our post debate research highlights that GenZ women overwhelmingly rated Harris higher for her preparedness, coherence, and mastery of soft skills, such as empathy and communication. These attributes are increasingly valued by Gen Z voters, who prioritize leaders capable of understanding and addressing complex societal issues. Interestingly, GenZ men were more divided in their perceptions, reflecting a broader discussion around leadership styles and priorities. The debate has notably shifted preferences, with 42% of previously undecided female voters now leaning towards Harris. This shift underscores the significant impact debates can have, particularly when candidates effectively leverage their soft skills to connect with voters. Moreover, our insights reveal that Gen Z voters are deeply concerned about specific issues, with GenZ women prioritizing female reproductive rights, LGBTQIA rights, and racial equality, while economic issues like housing and employment are also top of mind. Conversely, GenZ men show a notable interest in economic stability and a return to traditional gender roles. Understanding these gender-specific priorities and the role of soft skills in political discourse is crucial for candidates aiming to resonate with Gen Z. Reach out to Maverix Insights for help with brand strategies that deliver on the soft skills that resonate so strongly with Gen Z.  https://lnkd.in/giAMrHA6 #maverixinsights #presidentialdebate #debate2024 #HUMAN

What an amazing experience hosting the Women In Research (WIRe) LA Power Chats event last night! The energy in the room was full of sparkle and joy as incredible women and men came together to uplift, inspire, and empower one another. I’m so grateful for our phenomenal panelists—Tania Missad, Traci Balthazor, Megan Barbe, Andrea Acevedo, Irene Lane, Stacy Isenhower, Kate Coke, and Jeanne Cotton for sharing their personal stories, advice, and insights. Key takeaways: ✨ Curiosity > Connection > Conversation: These three elements build powerful relationships and drive meaningful progress.  ✨ Career Lessons: We heard the best (and worst!) career advice from our panelists that they've been given, and I loved the candid insights into what they wish they knew when starting out. Don't be afraid to say No. Don't Ask Don't Get. Don't Just Bring Problems, Bring Solutions. Fill the Gap. Lead with Empathy, Be Kind. Be Comfortable With Discomfort & Change, Have to Embrace It. Share Your Network.   ✨ Challenges & Triumphs: It’s not about perfection, but perseverance and resilience. Know your values.  ✨ Work-Life Integration: We’re embracing “integration” over “balance”—showing up differently depending on the context.  Create space for yourself. Set your boundaries.  ✨ Adapting to Generational Shifts: Priorities are changing, especially for younger generations—know what motivates and adapt. No longer command & control, flattening of the hierarchies. It's about collaboration and discussion. Everyone's point of view is important. Embrace diversity of thought.  ✨Grateful for Our Male Allies: A big thanks to the men who were there to support and champion women in research. Your presence makes a difference, and together, we’re pushing the industry forward. ✨ Connecting with Old Friends & New: The event was the perfect mix of reconnecting with familiar faces and making new, inspiring connections. Let’s continue to grow our networks with curiosity and kindness! Special shout out to MJ who won Bingo by connecting all the squares meeting so many people, including someone who has been to Iceland, speaks more than one language and has been skydiving! WOW! Action Item: Make it a goal to uplift someone every day in your organization or personal life. It can be as simple as offering words of encouragement, sharing advice, or recognizing someone’s efforts. Throw glitter, not shade! A special shout-out to my two fearless Maverix Insights & Strategy co-founders Liz Huszarik and Kathleen Marinaccio, our event sponsors, the phenomenal Holly Leff-Pressman and the entire Screen Engine/ASI team (Greg Feiner, Steve Callahan, Dagney, Christine, Barb and more!), and to Jordana Hazel from Veranda Cocktails for supplying delicious canned crafted cocktails for the event!   Let’s keep the energy going and support one another as we rise together! 💪✨ #WIReLA #WomenInResearch #Empowerment #Leadership #Community #WorkLifeIntegration #MaverixInsights #PowerChats

ALERT 🔥 ALERT ⚠ ALERT 🔥 It's happening!!!! It's here! CALLING ALL WOMEN IN RESEARCH 📢 Maverix Insights & Strategy and Screen Engine/ASI proudly present Women In Research (WIRe) LA POWER CHATS 🗣 Join us on 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫 𝟏𝟕𝐭𝐡 for authentic conversation with incredible leaders in research and media & entertainment as we discuss the POWER OF SHARING. ◼ Get perspective on career paths, challenges, and triumphs in our industry. ◼ Get practical guidance on expanding your network and finding your tribe ◼ Join a supportive haven to share ideas and learn from one another Don't miss this opportunity to connect with like-minded women! Register today for the Power Chats event. ➡ womeninresearch.org/events #WomenInResearch #Networking #MaverixInsights #Community #Support

In the world of research and insights, data is king. But how do you transform numbers and individual insights into narratives that captivate and inspire? Enter Maverix Design Solutions, our powerhouse of creativity and innovation. With an impressive portfolio of 2,900 custom designed presentations, Maverix Design Solutions doesn't just design—they craft visual stories that breathe life into data and insights. Their stunning designs are more than just eye-catching; they are masterful stories that amplify the impact of our insights. At Maverix, we believe that design is not just an accessory to the work we do—it's an essential part of the storytelling process. Each slide is a canvas, each design a narrative, and each story a connection waiting to be made. Join us in celebrating the art of storytelling through design. Because when data meets design, magic happens. See the GIF below for some of the great work our Maverix Design Solutions QUEEN Kathleen Marinaccio, has done in the past (used with permission). And reach out to Maverix Insights and Strategy if you need help with visual branding, newsletters, logos, presentations or anything that requires MASTERFUL DESIGN. https://lnkd.in/gc3gj5fA #magicstorytelling #maverixdesignstudio #maverixinsights #designmagic

🌟 Proud Moment Alert! 🌟 We're thrilled to see the insights and expertise of Maverix Insights & Strategy showcased in the recent Media Play News article on NBC's innovative approach to engaging younger audiences during the Paris Olympics. 📈🎉 Maverix Insights continues to be deeply involved in researching and understanding the dynamics of how GenZ and Gen Alpha are driving social media and streaming trends, and it's fantastic to see these themes gaining attention and sparking conversations. Let's continue to push the boundaries and inspire change in how we connect with audiences worldwide. 🌍✨ #Innovation #MediaTrends #SocialMedia #Streaming #Olympics #MaverixInsights #BEHAVIOR https://lnkd.in/gtpzUipn

The Democratic National Convention is over and while Maverix Insights and Strategy is staunchly bi-partisan, we would be remiss if we did not call out the vibrant embrace of social media made by Harris' campaign! 📱 As we talked about in our Olympics article (which you can read here: https://lnkd.in/g8cFwMi4), NBC's social strategy re-defined live event coverage, and the DNC absolutely followed suit! 💪 As the attached USA Today article states; "𝑨𝒕 𝒂 𝒎𝒐𝒎𝒆𝒏𝒕 𝒘𝒉𝒆𝒏 𝒇𝒆𝒘𝒆𝒓 𝑨𝒎𝒆𝒓𝒊𝒄𝒂𝒏𝒔 𝒈𝒆𝒕 𝒕𝒉𝒆𝒊𝒓 𝒏𝒆𝒘𝒔 𝒇𝒓𝒐𝒎 𝒎𝒂𝒊𝒏𝒔𝒕𝒓𝒆𝒂𝒎 𝒐𝒓 𝒍𝒆𝒈𝒂𝒄𝒚 𝒎𝒆𝒅𝒊𝒂 𝒐𝒖𝒕𝒍𝒆𝒕𝒔 𝒔𝒖𝒄𝒉 𝒂𝒔 𝒏𝒆𝒘𝒔𝒑𝒂𝒑𝒆𝒓𝒔 𝒂𝒏𝒅 𝒄𝒂𝒃𝒍𝒆 𝒏𝒆𝒘𝒔, 𝒕𝒉𝒆 𝑯𝒂𝒓𝒓𝒊𝒔 𝒄𝒂𝒎𝒑𝒂𝒊𝒈𝒏 𝒉𝒂𝒔 𝒑𝒓𝒊𝒐𝒓𝒊𝒕𝒊𝒛𝒆𝒅 𝒘𝒐𝒓𝒌𝒊𝒏𝒈 𝒕𝒉𝒓𝒐𝒖𝒈𝒉 𝒊𝒏𝒇𝒍𝒖𝒆𝒏𝒄𝒆𝒓𝒔 𝒂𝒏𝒅 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒄𝒓𝒆𝒂𝒕𝒐𝒓𝒔 𝒕𝒐 𝒔𝒑𝒓𝒆𝒂𝒅 𝒕𝒉𝒆𝒊𝒓 𝒎𝒆𝒔𝒔𝒂𝒈𝒆 𝒂𝒔 𝒕𝒉𝒆𝒚 𝒔𝒄𝒓𝒂𝒎𝒃𝒍𝒆 𝒊𝒏 𝒂 𝒔𝒉𝒐𝒓𝒕𝒆𝒏𝒆𝒅 𝒘𝒊𝒏𝒅𝒐𝒘 𝒕𝒐 𝒊𝒏𝒕𝒓𝒐𝒅𝒖𝒄𝒆 𝒕𝒉𝒆 59-𝒚𝒆𝒂𝒓-𝒐𝒍𝒅 𝒗𝒊𝒄𝒆 𝒑𝒓𝒆𝒔𝒊𝒅𝒆𝒏𝒕 𝒕𝒐 𝒕𝒉𝒆 𝒄𝒐𝒖𝒏𝒕𝒓𝒚." And Michael Tyler, Director of Communications for the Harris campaign, said this on the P̳o̳d̳ ̳S̳a̳v̳e̳s̳ ̳A̳m̳e̳r̳i̳c̳a̳ podcast this week; “𝑵𝒐𝒕 𝒐𝒏𝒍𝒚 𝒅𝒐 𝒚𝒐𝒖 𝒉𝒂𝒗𝒆 15𝒌 𝒎𝒆𝒎𝒃𝒆𝒓𝒔 𝒐𝒇 𝒕𝒉𝒆 𝒑𝒓𝒆𝒔𝒔 𝒄𝒐𝒓𝒆, 𝒃𝒖𝒕 𝒘𝒆 𝒉𝒂𝒗𝒆 200 𝒄𝒓𝒆𝒅𝒆𝒏𝒕𝒊𝒂𝒍𝒆𝒅 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒄𝒓𝒆𝒂𝒕𝒐𝒓𝒔, 𝒅𝒐𝒄𝒖𝒎𝒆𝒏𝒕𝒊𝒏𝒈 𝒂𝒏𝒅 𝒔𝒉𝒂𝒓𝒊𝒏𝒈 𝒕𝒉𝒂𝒕 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒘𝒊𝒕𝒉 𝒕𝒉𝒆𝒊𝒓 𝒇𝒐𝒍𝒍𝒐𝒘𝒆𝒓𝒔. 𝑶𝒖𝒓 𝒏𝒐𝒓𝒕𝒉 𝒔𝒕𝒂𝒓 𝒊𝒔 𝒎𝒂𝒌𝒊𝒏𝒈 𝒔𝒖𝒓𝒆 𝒘𝒆 𝒂𝒓𝒆 𝒎𝒆𝒆𝒕𝒊𝒏𝒈 𝒗𝒐𝒕𝒆𝒓𝒔 𝒘𝒉𝒆𝒓𝒆 𝒕𝒉𝒆𝒚 𝒂𝒓𝒆 𝒂𝒏𝒅 𝒕𝒂𝒑𝒑𝒊𝒏𝒈 𝒊𝒏𝒕𝒐 𝒑𝒆𝒐𝒑𝒍𝒆’𝒔 𝒕𝒓𝒖𝒆 𝒎𝒆𝒅𝒊𝒂 𝒄𝒐𝒏𝒔𝒖𝒎𝒑𝒕𝒊𝒐𝒏 𝒉𝒂𝒃𝒊𝒕𝒔.”   And Maverix Insights and Strategy says YES to all of this!! This is no longer the future, this is NOW. How is your brand optimizing these Millenial and GenZ voices? Reach out for more insights into GenZ and Millenials with our GENSense study and our recent data on GenZ and the political landscape. #2024election #Maverixinsights #GenZvoices #socialmedia #Behavior https://lnkd.in/gdmM2T3r

CALLING ALL WOMEN IN RESEARCH 📢 Maverix Insights & Strategy and Screen Engine/ASI proudly present Women In Research (WIRe) LA POWER CHATS 🗣 Join us on September 17th for authentic conversation with incredible leaders in research and media & entertainment as we discuss the POWER OF SHARING. ◼ Get perspective on career paths, challenges, and triumphs in our industry. ◼ Get practical guidance on expanding your network and finding your tribe ◼ Join a supportive haven to share ideas and learn from one another Don't miss this opportunity to connect with like-minded women! Register today for the Power Chats event. ➡ womeninresearch.org/events #WomenInResearch #Networking #MaverixInsights #Community #Support