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Have you ever considered creating a user manual for each member of your team? Lindsey Dillon has, and her impressive product marketing background proves she might be on to something. In this episode of Growth@Scale, Lindsey and I break down strategies to deliver product marketing success. This episode is packed with stories, advice for designing customer experiences and thoughts on where product marketing is headed next.  Huge shout out to Lindsey for coming on the pod!  Tune in to listen to the full episode here: https://lnkd.in/g4iFvie2 🔥#ProductMarketing #MarketingTips #MarketingStrategy #CustomerFeedback

Words With Friends, Social City!, Horizon/Metaverse… What do these have in common? Why, this week’s Growth@Scale guest, mobile gaming extraordinaire Joshua Lu. In this episode, Josh and I talk about how to construct a successful cross-collaborative team and build powerful mobile gaming experiences. Josh also shares invaluable advice for aspiring game creators and highlights the incredible work of the Speedrun program in supporting early-stage gaming startups. This episode is packed with great stories, advice, and predictions for the future of gaming. Huge thanks to Josh for joining me and for making this episode happen. Tune in to the full episode here: https://lnkd.in/ge3g7DKy #Gaming #MobileGaming #AI #Growth #Speedrun #GameDevelopment #Podcast

Working at Red Bull gave me a front row seat to a masterclass in building brand exclusivity and value. Our approach didn’t just elevate the brand–it defined it, creating a larger than life aura that drew in thrill-seeking athletes, exhausted college students, and a broader consumer market into a sphere of prestige, aspiration, and high-energy. Exclusivity remains a strategic cornerstone that continues to amplify Red Bull's value and desirability. Maintaining an elite brand image is no walk in the park. Red Bull was faced with the task of enforcing strict brand guidelines across every touchpoint and until they acquired a soccer team, the only people in the world they would allow to wear their iconic “Bull and Suns” logo were street teams and sponsored athletes. Balancing sponsorships and partnerships to avoid brand dilution required relentless effort and precision. Red Bull's response to these challenges was a valuable lesson in brand management. They instituted rigorous training programs and communication strategies to ensure every stakeholder, from the street team to the boardroom, was aligned with their brand ethos. Continuous monitoring and enforcement were pivotal in sustaining their brand’s consistency and exclusivity, even and especially when it was hard to do so We scrutinized every partnership and sponsorship decision, ensuring it aligned with our values. Was it all worth it? You bet your wiiings it was. Red Bull has managed to carve out a place for itself in culture that’s lasted over 20 years and is now the #3 most consumed soda beverages in the world, ahead of Pepsi and behind Coke and Diet Coke respectively! From skating down mountains of ice, to jumping out of a spaceship and landing safely on earth, Red Bull’s journey is a reminder of the power of strategic exclusivity in building a world-class brand. Have you ever seen a brand’s exclusivity policy backfire? What happened? 🤔 #BrandManagement #MarketingStrategy #BrandExclusivity #RedBull #MarketingInsights #BrandLoyalty

If there’s one piece of advice I could give to anyone about to start spending on paid advertising, it’s this: No amount of ad spend can make up for a garbage landing page. I’ve seen massive campaigns fail before they even start because of a poorly optimized landing page. Imagine crafting the perfect set of ads, with beautiful imagery, compelling value props, and an offer your target audience is clamoring for. Then, when you finally get that click... The landing page takes too long to load. Or it looks nothing like the ads you’ve shown. Or it’s a mishmash of half-baked value propositions, hard to read copy, and ugly product images. Or, worse, the landing page doesn’t even open. If you want to drive growth, your landing page needs to be optimized to convert those clicks into customers. Focus on these key elements: 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗮𝗻𝗱 𝗶𝗺𝗮𝗴𝗲𝗿𝘆 𝘆𝗼𝘂 𝘂𝘀𝗲𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗮𝗱 𝘁𝗵𝗲𝘆 𝗝𝗨𝗦𝗧 𝗰𝗹𝗶𝗰𝗸𝗲𝗱: You’re taking the user on a journey, make sure everything on your landing page is consistent with what they’ve just seen in the ad. 𝗖𝗹𝗲𝗮𝗿 𝗮𝗻𝗱 𝗖𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝗛𝗲𝗮𝗱𝗹𝗶𝗻𝗲𝘀: Make sure your headline clearly communicates the offer or solution. It should set the stage for the rest of the content. 𝗖𝗼𝗻𝗰𝗶𝘀𝗲 𝗮𝗻𝗱 𝗣𝗲𝗿𝘀𝘂𝗮𝘀𝗶𝘃𝗲 𝗖𝗼𝗽𝘆: Write straightforward, persuasive copy that addresses pain points and highlights the benefits of your offer. Use bullet points and subheadings to make the text easy to read. 𝗦𝘁𝗿𝗼𝗻𝗴 𝗖𝗮𝗹𝗹-𝘁𝗼-𝗔𝗰𝘁𝗶𝗼𝗻 (𝗖𝗧𝗔): Your CTA should be prominent and direct visitors to what you want them to do, whether it’s a purchase, sign-up, or download. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗩𝗮𝗹𝗶𝗱𝗮𝘁𝗶𝗼𝗻: Use testimonials, reviews, and security badges to build trust with your visitors. 𝗠𝗼𝗯𝗶𝗹𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Ensure your landing page is mobile-friendly with a responsive design and fast load times. 𝗔𝗹𝘄𝗮𝘆𝘀 𝗕𝗲 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗶𝗻𝗴: Regularly test different elements of your landing page to find out what works best. Use the data to make informed changes and improve conversion rates. A high-converting landing page is the backbone of any successful digital marketing campaign. It doesn’t matter how amazing your product is or how many problems it can solve, if your landing page isn’t optimized to convert, you’ll never get those sales. Instead, you’ll be losing out on massive amounts of potential revenue. 💡 What has been your biggest challenge with landing page optimization? Comment below and let's discuss how to overcome it! 💡

One of the biggest mistakes we see companies making right now is not having a referral program. As marketers, we’re always talking about the importance of building trust and making connections with our customers. What better way to gain someone's trust than being recommended by someone trustworthy? Even in my own experience, I know how many times a referral has influenced my decision. One of our product and growth specialists told me that most teams avoided building referral programs because it takes effort from product, engineering, and marketing rather than just marketing. (The lack of cross-functional cohesion is a story for another post.) A referral program typically drives your highest quality users– even a light one without any incentives can have a longer impact on your business than other marketing strategies. It makes sense when you think about it. If someone who uses your product or service to solve a problem realizes they can get benefits for telling their friends to use it, they suddenly have a reason to make that recommendation. That small act has big potential to drive signups and conversions. Want a low-effort way to get more out of your marketing efforts, and add a little cushion to your bottom line, go after that low-hanging fruit. Start up a referral program and watch what happens. If you already have one, tell me in the comments how it’s worked out for you. If you don’t, come tell me why in the comments. Let’s talk about how you can make it a reality and tap into those gains in as short a time as possible.

I got to have an incredibly interesting chat with the programmatic ad wizard himself, Joseph Delfino. We talk about the current state of digital ad marketing in the digital world, where it’s headed, and how to develop a successful ad media strategy. Definitely want to check this one out! 👉 Listen to our conversation here: https://lnkd.in/d6daVeBE 🎙Like this content? Want to hear more growth content like this? Subscribe to Growth@Scale for new episodes every week. 🎧

This week on Growth@Scale, I got to talk to Daniel Barnes, a gaming executive who’s basically done it all…at scale. Dan has driven billions in value in his career for gaming companies like N3TWORK, NaturalMotion, Zynga, and Machine Zone. We talk about company culture, LiveOps, the limits of automation and AI, and what gamification principles can be applied to non-gaming industries. 👉 Give it a listen: https://lnkd.in/gptyfsPa

I had a great chat with marketing expert LaToya Bowlah about why a company’s growth can hinge on how much, and how well, they invest in a good lifecycle marketing program. Check out the latest episode of Growth@Scale and let me know in the comments if you have any lifecycle strategies you’ve found effective. 👉 Listen in to the entire conversation here: https://lnkd.in/g6dkGnEs

This week I got to pick one of the best brains in the business… I sat down with tech platform expert Kurt Dusek on Growth@Scale this week to talk about building a strong tech strategy, data management, successful early-stage team-building, and classic cars. 👉 Listen in to the entire conversation here: https://lnkd.in/ekmBP-zQ 🎙Want to hear more great content like this? Subscribe to Growth@Scale for new episodes every week. 🎧