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Gaming Apps Spent $29 Billion on User Acquisition in 2023💰💥 The US continued to dominate gaming ad spend—by a large margin, contributing $6.6 billion on iOS and $5.5 billion on Android, outpacing the next 10 markets combined! Japan followed in Asia with $1.8 billion on iOS and $1.2 billion on Android, with South Korea coming in third. But that's just one trend we saw in our State of Gaming App Marketing - 2024 Edition. To dive further deep into these, and many other trends, we've analyzed over 21 billion installs of nearly 15,000 gaming apps. What’s inside? ✅The new monetization mix between ads and purchases ✅Insights about revenue trends, including an industry-first analysis of VIP users (“whales”) ✅Ad spend by genre and by countries ✅Key growth metrics across markets, genres, and sub-genres ✅Best performing creative variations by genre Thank you to our contributors: 💙Jen Donahoe of Deconstructor of Fun 💙Chris Kim of MobilityWare 💙Ryan Davies of Kwalee Download the report now: https://lnkd.in/d25_65W3 Adam Smart 🔜 Live Service Gaming Summit (London)

Check out the thought-provoking PRWeek article, "Comms Professionals: Stop calling us Latinx!" It emphasizes the need for comms pros to educate themselves on language context and avoid Latino coating during Hispanic Heritage Month (and beyond). 🙌 Big thanks to Paula Chirinos for highlighting our #STOPLATINOCOATING campaign! Let’s keep pushing for authentic representation. Read the full article here: https://lnkd.in/eTVKi9p2

🍂 Ready for fall marketing season? 🍁 Brands like Dunkin’ and Tim Hortons are rolling out their PSL menus even earlier—see how this strategy is paying off! ☕️ Read our blog for all the details and tips on how to capitalize on this trend. https://ow.ly/iFP950TrO8y #PumpkinSpice #TrendingNow #DigitalMarketing #OnlineAds #MarketingInsights

We looked at how four dominant players—Tinder, Hinge, Bumble Inc., and Grindr—are transforming their marketing strategies to attract younger daters, and the results they’re seeing so far. 💔 https://adweek.it/4dgr0Uq

The #AltitudeAwards are back! 🌟🏆📲 We’re celebrating brands leading the way in digital customer experience. Boots UK, MTN, WarnerMedia and REGIOCAST GmbH & Co. KG took home the gold last year. This year, will it be you? Learn more about the categories and how you can enter before the Sept. 26 deadline. https://bit.ly/4dTFfiL #MobileApp #CX #digitalmarketing

Surpass the competition and stay ahead of the curve with our comprehensive report on mobile app trends in 2024 📈 Boost your app marketing, drive growth, and navigate industry changes with crucial insights & data. Download the report today.

🔥 Curious to stay ahead of keyword trends in 2024? We analyzed the most popular keywords across the US, UK, France, India, Spain, and Germany, and uncovered insightful trends: 💡 Social networking dominance: Apps like Instagram, Snapchat, TikTok, and Facebook lead across most markets. 📈 Threads is growing fast: Released last year, Meta's Threads is already a top 20 keyword in France and Germany and shows strong growth. 📲 Mobile games & finance apps surge: Especially in India and Europe – with keywords like PUBG, BGMI, and PhonePe topping the charts. 💡 The X Factor: Twitter’s rebrand to “X” is paying off in the US, trending in the top 20 keywords. You don't need a big name to stand out on the App Store! We looked into top generic keywords and uncovered the growth potential of keywords such as "vpn" and "games", "free games", or "offline apps" to boost your visibility. 👉 Check out our latest blog and discover insights that can transform your 2024 keyword strategy: https://lnkd.in/gBY_22NY #ASO #AppStoreOptimization #AppMarketing #MobileMarketing #KeywordTrends