Mates Inc.

John Legend, the double-digit Grammy winner, is as much an entrepreneur as a singer-songwriter. His latest project, It’s Good, is poised to compete with review sites like Yelp and Google Reviews—but with a twist. Read the full blog post here: https://lnkd.in/gnHvmpmv

In the two-plus years since the NIL policy went into effect, student-athletes have become student-athlete-influencers, leveraging their fame on and off the basketball court, football field, or balance beam. Combined with the boom of TikTok, NIL has made some college athletes into millionaires. Read the full blog post here: https://lnkd.in/gPaXRhtR

Sanders, who is now the head football coach at the University of Colorado Boulder, recently collaborated with Blenders Eyewear. In an homage to his nicknames of Prime Time and Coach Prime, PRIME 21 sunglasses amassed $1.2 million in presales—in 24 hours. Read the full blog post to learn how it unfolded. https://lnkd.in/eSsF_DrQ

Nearly every DTC brand has had to adapt to the new normal and find innovative ways to acquire customers effectively and sustainably. Gone are the days of solely relying on digital ads to sustain long-term growth and here are the days of innovative and outside-the-box (or home) thinking. In our latest blog post, we dive into how DTC brands are leveraging out-of-home marketing. Read it here: https://lnkd.in/e5Y8HRfR #outofhomeadvertising #marketing #dtcbrands

If you’ve ever anxiously set an alarm to wait in a virtual line among thousands of others to shop for a limited product—with a high likelihood of not even getting what you came for—congratulations: You’ve participated in a product drop. This week we dive into The Art of The Product Drop. Read the full blog post on our website. https://lnkd.in/e74z92KH #MatesBrands #Marketing #ProductDrop

It seems like everyone, their mother, and their father has a podcast. But Alex Cooper, the “Father” behind Call Her Daddy, has expanded her wildly popular podcast into a burgeoning media empire with the launch of The Unwell Network. Read our full blog post for all the details. https://lnkd.in/dqgXe8Di

In today’s world, launching a brand could not be easier. Anyone with a Shopify account and an idea could have a brand live with products for sale in as short as a few days (maybe even hours). The challenge lies in building a brand that has the ability to become not only memorable but has a community of supporters who feel that if the brand no longer exists their life would be substantially different. Read our latest blog post to learn more! #MatesBrands #Branding #Marketing https://lnkd.in/eaER2dm9

Snoop Dogg recently debuted a line of ice creams called Dr. Bombay, sold exclusively at Walmart. But Snoop’s latest project isn’t what you’d find at the neighborhood ice cream truck.  Read the full blog post on our site: https://lnkd.in/eaWgtWMC #branding #celebritybrands #marketing #productlaunch

You’ve heard of the cherry on top of a sundae, but what about vodka-infused whipped cream? Whipshots, a collaboration between rapper Cardi B and Starco Brands, recently launched a lime whipped cream, adding to its existing lineup of vanilla, caramel, and mocha flavors. Read our full blog post to learn more about this interesting collab and innovative product: https://lnkd.in/eQf47JS7 #celebritybrands #cardib #matesbrands