Masterworks

Don't forget to join Jaclyn Jones and Seth La Tour this Wednesday for a free webinar where they’ll share actionable tips to increase engagement, maximize donations, and end the year with a bang! 💥

DAFs allow donors to contribute to a fund now and distribute grants to charities over time, offering them flexibility and immediate tax benefits. With the introduction of DAF Day — a new giving day designed to unlock the potential of DAFs — there’s an even greater opportunity to engage donors. Here’s how you can inspire donors to give through their DAFs all year round:

🎃🍂 As fall creeps in with its pumpkin spice and Halloween decorations, the year-end fundraising season is rapidly approaching. If you’re feeling the pressure of getting your plans together, don't worry—we’ve got you covered with creative, postage-free ideas to help you close out the year successfully. From email and text strategies to innovative digital and video campaigns, we’re sharing simple, practical tactics that will keep donations rolling in. Whether you're polishing your fall strategy or pulling everything together last-minute, these insights will ensure you finish strong. Join us for this live webinar featuring Jaclyn Jones and Seth La Tour to learn how to make the most of the fall fundraising season, and implement ideas that work quickly and effectively.

Fall is upon us, and fundraising season is fast approaching. As we dive into the busiest time of the year and feel the sting of postage hitting $0.73, fear not! We’ve got some easy, postage-free ideas that you can implement in a snap to keep those donations rolling in.

Securing that all-important second gift from a new donor is critical to ensuring long-term donor value. Here’s why focusing on second gift conversions is so essential and how you can boost these conversions by implementing custom strategies for new online donors:

Benjamin Cockrel did a recent fundraising test on Challenge gifts vs Matching Gifts. Results were interesting. What is the difference between a "Challenge" and a "Match." Specific details depend on the governing association and auditing/transparency organization. But generally a "Match" is at risk meaning if you don't raise the amount you lose the matching amount. E.g. Match is $100, you raised $80 you only get $80 in match money totaling $160 raised. A "Challenge" is money that has been received as a donation or is guaranteed to be received and is not at risk. E.g. Challenge is $100, you raised $80 you still get the $100 in challenge money totaling $180 raised. 💡 So why do either? 💡 Challenges and Matches inspire other donors to increase their giving or to give for the first time. However for some the motivation might not be there with their donors... If you're a #nonprofit planning a year end campaign. I highly recommend checking out this blog and potentially doing your own test between a "Matching Gift" and "Challenge Gift." https://lnkd.in/gfYXNuWg #nonprofit #fundraising #nonprofitleadership #nonprofitfundraising #matchinggrant

💡 Masterworks' recent study showed that matching gifts boosted response rates and revenue by 20%, while challenge gifts had no significant impact. 💡 Why? Donors love the clear, immediate incentive of doubling their impact. Now is the time to refine your approach for GivingTuesday and Year-End campaigns. Prioritize asking major donors and corporate partners to sponsor matching gifts to ensure your asks resonate and perform. Read more here:

Masterworks has shifted clients from traditional direct mail acquisition campaigns to more diverse digital acquisition methods. Over the last five years, we have replaced direct mail acquisition as the major acquisition source for our clients. Digital new donors make up over 50% of the total acquisition volume for our regional and mission clients. This remarkable growth is a testament to the efficacy of our targeted digital strategies. Here’s how we did it and the high-performing tactics that can transform your donor acquisition efforts:

Masterworks has shifted clients from traditional direct mail acquisition campaigns to more diverse digital acquisition methods. Over the last five years, we have replaced direct mail acquisition as the major acquisition source for our clients. Digital new donors make up over 50% of the total acquisition volume for our regional and mission clients. This remarkable growth is a testament to the efficacy of our targeted digital strategies. Here’s how we did it and the high-performing tactics that can transform your donor acquisition efforts:

The decision to convert donors into sustainers proves to be invaluable for nonprofit organizations regardless of the donor’s initial giving tier. Even when high-value donors choose to adjust their giving amounts when converting to recurring donations, the long-term benefits far outweigh any immediate reduction in gift amount. Read more in our deep dive here: