Martech Record

Do you wonder what is creating value in the content and media space. Our MARCC NYC panel: Building in Media: an examination of market drivers and what is creating value in the space will address this question. Join Methuselah Advisors Managing Director and Smooth Operator Podcast Host Blake Saunders, Sherwood News CRO James Denis, Gymnasium founder Adam Faze and Bullish Studio founder Brian Hanly in a July 29th discussion on market drivers and value.

Google moved the goal posts again this yesterday. Planning against Google as a marketer or a publisher has become impossible. So what does a post-google world look like? Join four people who are helping brands tell stories and drive commerce outside the walls. Ewen Finser, Founder of ReddVisible, A Reddit focused agency, Carol Lappin, GM of Shopping at membership driven non-profit Consumer Reports, Nilla Ali, Founder of Creator brand Gaan Creative and Caleb Chin, Social Media Shopping Expert moderated by Mark Stenberg, Senior Media Reporter at ADWEEK at MARCC NYC next Monday the 29th in a panel discussion made possible by Mavely.

Where does content & commerce converge? At MARCC NYC on the 29th. Our event will kick off with a a chat with Tinuiti President Jeremy Cornfeldt about how marketing dollars are being deployed and teams are being structured- thanks to our friends at Rakuten Advertising. Join the waitlist below.

The funnel is dead. So where do you put the affiliate team? Join Julia M., Director of Global Business Development at Expedia Group, Anna Barker, Director of Growth Marketing at HexClad Cookware, Ranjan Roy, SVP Strategy at Adore Me in a panel hosted by Kerri Mason, host of the wildly popular Konvergence Podcast and supported by our partners at impact.com on July 29th at Marketing, Content & Commerce NYC in Meatpacking.

Congrats to all the agencies with big 1H 2024 wins announced in today's newsletter. And congrats to our partner and sponsor Sleek (YC S21) CEO Daniel Baum for their partnership and case study with TopCashback USA https://lnkd.in/eCuHt5uB

Where is commerce online? It is where retail media and creator meet. It is at MARCC, where a retail media exec Michael Jaconi, CEO of Button interviews Evan Wray, founder & CEO of creator platform Mavely. Join us on July 29th from 2pm-7pm in NYC for MARCC NYC.

Where is commerce happening online? It's where story's are being told and resonating. It's media, it's retail, it's creator, it's Amazon, it's substack, it's Reddit it's at MARCC NYC. New marketing teams are being built and we dig into why and how at our event. Join us and our supporting sponsors SitePlug, LaRue, Capital One and Levanta on July 29th in NYC.

Leilani Han, Executive Director, Commerce at NYT Wirecutter joined us at MARCC LA in February to discuss the convergence of storytelling and commerce. Join impact.com, Martech Record and other leaders in the commerce space on July 29th in The Meatpacking District of Manhattan to continue the conversation.

MARCC NYC is in two week. On Thursday we will publish our final speaker lineup. There are 10 tickets remaining. Before we publish the final speaker lineup, a thank you to our Platinum Panel Sponsors. Without impact.com, Everflow - Partner Marketing Platform, Mavely and Rakuten Advertising we would not be able to have the substantive conversations that MARCC has become known for. Special thanks to Holly Brim, Elizabeth Ress, Michael Cole and Cristy Garcia for trusting us with your brand and allowing us the freedom to tell impactful stories that move the industry forward.

Where do you put your affiliate & performance teams within your organization? How does this impact how you tell your brand story and drive commerce revenue? Jessy Klein Fofana of LaRue and Brooke Witt, VP Marketing at Avocado Green Brands explore this question that we will dive deeper on at MARCC NYC on July 29th. Join supporter Levanta and others. There are 19 tickets remaining. Registration in the comments below: