MarketMuse

Most teams provide content briefs to their writers to ensure they cover what’s needed and to minimize the editing rounds. Generic briefs can be generated with lots of shortcuts. Great briefs take a few hours to do appropriate level of research. What if you could generate a high-quality Content Brief in 3 minutes that provides: ✨ Targeting details and guardrails for the writer ✨ Pain points and intent analysis ✨ Existing content you have in the cluster, along with internal and external links ✨ SERP/competitive analysis and market share ✨ The outline for the content ✨ Questions to answer and topics that nobody is covering in the SERP ✨ How to cover the topics in the topic model, not just a list The new MarketMuse Content Briefs combine best-in-class data with AI efficiencies. #contentstrategy #contentbriefs

How to generate a high-quality content brief: The old way (2-4 hours): 🤔 Identify the pain points and intent details 🤔 Provide the targeting information and persona details 🤔 Conduct SERP and competitive analysis to identify differentiation opportunities 🤔 List questions to answer 🤔 Provide must cover topics and the overall goal of the piece 🤔 Include expertise and experience that should be highlighted, or ask to interview a subject matter expert 🤔 Identify internal and external links The new way with MarketMuse (3 min): ⭐ Input the topic ⭐ Receive a content brief that outlines everything in the old way Generating a content brief shouldn’t be hard, but it should be well-researched. We’ve built technology to help you do that in minutes so you can focus on planning high quality content. #contentstrategy #contentbriefs

Using AI to create more mediocre stuff is a waste. Jeff Coyle explained on "The Business Storytelling Show" how to be smarter when using AI. Full episode: https://lnkd.in/gf3Z33yi

Who’s ready to shake up the content planning process?! Are you: ❌ Not sure the right content is being created? ❌ Not sure the right topics are prioritized? ❌ Confused about how much content to create? ❌ Unclear why your content isn’t ranking better? ❌ Unclear how to structure your content cluster? ❌ Blocked from doing deep SERP and competitive analysis? ❌ Sick of doing vlookups in multiple spreadsheets? MarketMuse launched our new Analysis and Planning Documents that will completely change how you make content decisions. ⭐ A well-researched content cluster takes ~125 hours. ⭐ A well-researched content plan takes ~8 hours. ⭐ A well-researched content audit takes ~2-4 weeks for a 500 page site. Imagine cutting that down to 15 minutes. Get all the research and recommendations you need to make the best content decisions.

Many B2B companies talk about trying to have some kind of strategic differentiation, yet they resort to creating content that is generic and not insightful. How can they turn this around and provide a perspective that’s truly differentiated and helps to build them as an authority in their space? The answer lies in the marketer’s ability to leverage the company’s subject matter experts (SMEs). If marketers can collaborate with SMEs effectively, they can: 1. Develop content that has a unique value. 2. Deliver a differentiated and insightful perspective to an otherwise standard, generic piece of content like nobody else can. 3. Be the fuel in developing “blue ocean content” by creating content through the organization’s data. 4. Effectively break down silos and ensure that expertise is woven into each piece of content that is produced. Jeff Coyle joined B2B Marketers on a Mission Podcast to talk about this and much more with Christian Klepp. Get more information in the comment below. #b2bmarketersonamission #b2bmarketing #contentmarketing

AI can create efficiencies for your content process, yes — but without a sound strategy, you risk entering the land of random acts of content. We’re excited to partner with Silverback Strategies on a series that focuses on how to use AI strategically for your content strategy. This 3-part series covers the misuses and ramifications of AI for content strategy, content planning and prioritization best practices, as well as how to measure the impact and communicate your strategy up. Join us for an interactive series that will supercharge your content strategy: https://lnkd.in/eYfFJEAK Stephen Jeske Annie Madden Lauren McVetty

Imagine starting to work on a website with tens of thousands of pieces of content dating back 20 years. Where do you start to take stock and determine what to keep, remove, or update? Talk about overwhelming. It might be easy to just focus on new content creation. As we know, creating trusted, quality content is a great way to generate leads and attract customers. But churning out content month after month without understanding what you have and how it’s performing for you isn’t much help. Conducting a content inventory and audit will save you time and money and help you engage with your audience on a deeper level. But you need to know why you’re doing an audit and what you want to achieve. There’s a big difference in doing an inventory simply to understand what you have and doing one to optimize content and improve internal linking. An audit can help you: ✔ Conduct a website content inventory ✔ Analyze what’s working and not working ✔ Find content gaps ✔ Optimize for quality and SEO Anyone looking to improve their content marketing strategy and fill their editorial calendar with meaningful, quality content will benefit from content audits. Thinking about a solution to make it even easier? Let’s chat! #contentstrategy #SEO

What does a content strategy do? The content strategist tends to be a marketing role and tends to be conflated with content marketer and content creator. But it’s so much more than that, as it should look to codify content as an enterprise asset that answers business goals. They use the size, maturity, and types of product or service offerings to determine what content types to prioritize, why and how to create them, where they should be distributed and establish governance for quality assurance companywide. But great content can be the elixir for many organizational issues. The content strategist can orchestrate the creation, delivery, and governance of assets that will reduce friction in targeted areas to help solve business objectives. Pretty cool huh? Diane Burley #contentstrategy #SEO

Related questions with good search volume make great supporting content. Include it in your existing content as a subheading and with a concise explanation. Then a create a new page that answers it comprehensively. Don’t forget to link! #contentstrategy #SEO Stephen Jeske

Related questions with good search volume make great supporting content. Include it in your existing content as a subheading and with a concise explanation. Then a create a new page that answers it comprehensively. Don’t forget to link! #contentstrategy #SEO Stephen Jeske