Market Performance Group is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD for today’s fastest-growing consumer packaged goods manufacturers. We want to meet you where you are on your journey and help you reach your goals. Contact us today at https://lnkd.in/e7ruXdfX #marketperformancegroup #mpg #omnichannelretail #pathforward
Market Performance Group
Business Consulting and Services
Princeton Junction, New Jersey 8,681 followers
Creating a PATH FORWARD from market strategy to in-market reality in today's dynamic omnichannel marketplace. #marketing
About us
Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. With unparalleled depth and breadth of omnichannel operating experience, MPG builds and activates strategies that synergistically drive brand sales performance across both eCommerce and Brick & Mortar retailers. The company leverages the expertise of seasoned manufacturer and retailer experts with significant experience delivering top-line revenue and bottom-line profit. Its highly regarded team of 400 strategy and commercialization professionals combine leading-edge omnichannel expertise with strategic consumer, category, and marketplace insights to create competitive advantage and drive profitable growth for CPG brands. Whether focused on game-changing business strategies or go-to-market executional support, MPG has built a strong reputation as a trusted partner and valuable resource to health & wellness, food & beverage, and retail giants, along with leading private equity firms and their operating companies. MPG offers best-in-class, end-to-end capabilities and integrated solutions for a wide range of strategy and commercialization needs. These include Strategy & Business Consulting, Omnichannel Strategy & Services, Business Analytics & Insights, Consumer Marketing & Retail Activation, Order to Cash/3 PL and FleXforce®, for short- or long-term, plug-and-play support for marketing, sales strategy and other capability areas. #marketing #digitalmarketing #ecommerce #retailmedia #omnichannel #marketingstrategy #consulting #analytics #insights #shoppermarketing #branding #gotomarket #cpg #cpgindustry
- Website
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https://www.marketperformancegroup.com
External link for Market Performance Group
- Industry
- Business Consulting and Services
- Company size
- 201-500 employees
- Headquarters
- Princeton Junction, New Jersey
- Type
- Privately Held
- Specialties
- Consulting services, Sales Management Services, Category Transformation, Global Market Development, Shopper Insights & Marketing, Rx-to-OTC Switches, Headquarters Sales Representation, Category Management & Analytics, Replenishment, eCommerce, Digital Marketing, Omnichannel Strategy and Execution, Branding, In-Store Marketing, Package Design, CPG, and Consumer Package Goods
Locations
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Primary
Princeton Junction, New Jersey 08550, US
Employees at Market Performance Group
Updates
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🤝 National Hire a Veteran Day 🤝 What do Veterans and Market Performance Group employees have in common? • Proven leadership and collaboration • Strong work ethic and dedication • Diverse and adaptable skill sets • Resilient and solution-oriented mindsets MPG believes in hiring the best of the best, which is why we’re supporters of hiring veterans. Veterans have not only held the biggest position in the world by serving our country and protecting our own, but they bring exceptional skills, dedication, and leadership to the workforce. Hiring veterans not only acknowledges their sacrifices but also enriches our organizations with their unique perspectives and unmatched work ethic. Are you a veteran looking for work? Come join our team! Visit https://lnkd.in/e9u-PJwF and see our current open positions. #MarketPerformanceGroup #MPG #Markerting #Ecommerce #HybridWork #WorkLifeBalance #HireAVeteran #SupportOurTroops #VeteranEmployment #VeteransDay #NationalHireAVeteranDay #LoveWhereYouWork #WhoWeAre
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Marketers, there's a new twist in the cookies saga! 🍪 Third-party cookies may remain in the mix. Google seems to be making a significant pivot in its approach to third-party cookies in Chrome, leaning towards an opt-in model. Will enough consumers opt in? Or will the new model echo Apple's ATT/App Tracking Transparency? 🤔 Meanwhile, expect to see IP Protection added to Chrome's Incognito mode as Google continues to evolve its Privacy Sandbox. 🔒 How will this news impact future programmatic ad buys? What do these new developments mean for your brand? Should you still be preparing for a cookie-less future? Drop a note below 👇 or reach out to Rachel Tetreault or Tripp Standa for a conversation. 💬 #DigitalMarketing #PrivacySandbox #BrandStrategy #GoogleUpdate
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Our dedicated volunteers were back at The Hoboken Shelter serving up a delicious summer cookout! Shahlan Aldabagh and his family served lunch to over 100 guests. The menu included 192 hot dogs, a Mediterranean salad, 150 bags of chips, 150 cans of soda, and 200 cookies! We love to see the dedication to this wonderful organization that Shahlan and his family show every month! #MarketPerformanceGroup #MPG #MPGGiveBack #volunteering #CommunityService #ValuesInAction
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Retail is rapidly becoming Ret[AI]l! Already, nearly 60% of consumers say it’s enhanced their online shopping experience. And they have high expectations for brands to do more in the future. Some say it’s like the first iPhone introduction. Others liken it to the discovery of electricity (seriously). How much is real? How much is hype? Where should your investment be prioritized? Given the rapid pace and overwhelming number of AI advancements, it’s not an easy decision. In his latest Reiser’s Pieces, Jason Reiser advises zeroing in on three pivotal areas where AI is already driving valuable return on investment. Read Jason’s insights here👉 https://lnkd.in/ewaw5-Tr . For a conversation specific to your brand, reach out to Jason at [email protected]. #GenAI #omnicommerce #marketing growth #CustomerExperience #marketperformance group #mpg
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That’s a wrap! Prime Day 2024 is in the books and initial data is in. We are excited to share the amazing successes our Client Services team had this year, in the coming weeks. But today both Numerator and Pacvue have some great information to share, which we’ve summarized into some tips for your next Prime Day or Prime Big Deals Day TIP #1 : Plan Your Deal Type Large portion of customers chose to partake in Prime Day Deals (41%) vs. Lightning Deals (28%) 53% Of Customers saved products for purchase for prime day, expecting deals to happen 98% of customers knew prime day was coming TIP #2 : Know Your Customer 88% of shoppers were prime members 77% were female 63% of customers were satisfied with the level of PD deals 54% checked pricing across channels TIP #3 : What’s Next? Back To School (Early/Mid-August) Fall Prime/PBDD (Mid/Late October) Cyber-5 (Nov 28th – Dec 2nd)
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We are pleased to announce that Tara Thomas has joined Market Performance Group full time as Vice President, MPG FleXforce, our plug and play resource for marketing and full commercialization support. Tara comes to us with over 20 years of diverse operating experience. She held key roles at Pfizer, GSK, and Haleon, including Director of Global Digital Strategy, Director of Business Operations LATAM, US Pain Franchise Lead, and US Wellness Innovation Lead. Additionally, Tara has experience in the Food, Energy, and Chemical sectors, having worked at Gerber, Mobil Oil, and FMC in roles across Brand Management, Business Planning, and Engineering. Please help us congratulate Tara and wish her well in her new role. #MarketPerformanceGroup #MPG
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We’re excited to see Walmart Connect continues to make impressive strides in the Retail Media landscape. As per new data shared by eMarketer, Walmart Connect generated 11 billion impressions in Q1 and led in non-Amazon, onsite impressions. At the same time, Target, Ulta, Chewy, and Home Depot also saw strong performance with impressions surpassing the 1 billion impressions mark.🚀 And then there’s Amazon, forecasted to capture a hefty 77% of #RMN spend this year – and pushing ahead with the unveiling of its cookieless, Ad Relevance ad-targeting solution at Cannes Lions. 🎉 At Market Performance Group we understand the power of the right RMN strategy. Whether you're looking to leverage Walmart Connect’s vast network or exploring other retail media opportunities, we're here to help optimize your ad spend and maximize your reach. Ready to take your retail media strategy to the next level? Reach out to Rachel Tetreault to connect! #RetailMedia #WalmartConnect #Amazon #omnicommerce #DigitalMarketing #CustomerExperience #MarketPerformanceGroup #MPG
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Exciting News! 🎉 We are thrilled to announce that Market Performance Group has acquired Wodika Devine, a recognized leader in the Grocery channel, known for their exceptional ability to grow brands at Meijer and Walgreens! By joining forces with Dana Wodika, Dave Devine and their team, we are expanding our collective reach, creating unparalleled growth opportunities for our brand partners: •Enhanced Expertise 🌟: Combining our strengths means even deeper operator experience and retailer-dedicated sales teams. •Actionable Insights 📊: Together, we bring a laser focus on actionable shopper analytics, ensuring our strategies are always data-driven and effective. •Greater Reach 🌍: Our expanded network at Meijer and Walgreens means more opportunities to showcase and grow your brand. To learn more about how MPG is driving brands to excel 🚀, reach out to @Chris Skyers at [email protected] #Groceryretail #omnichannel #omnicommerce #brandgrowth #marketperformancegroup #mpg
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Great meeting to discuss an exceptional book, Grit, by Angela Duckworth. Not only was there powerful conversation about striving for success and having a passion for persistence, but there was a lot of camaraderie among this Market Performance Group team. #marketperformancegroup #mpg #grit
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