SPO optimizes ad spend, reduces fees, and maximizes on-target impressions. Explore the power of SPO by downloading our research: https://lnkd.in/etis9dh5
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We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. In April 2021 we acquired SpotX to further enhance our CTV business and better help our clients in this rapidly growing market. Anchored in sunny Los Angeles, bustling New York City, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
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SPO optimizes ad spend, reduces fees, and maximizes on-target impressions. Explore the power of SPO by downloading our research: https://lnkd.in/etis9dh5
This content isn’t available here
Access this content and more in the LinkedIn app
Our new "Leaders in Live" video series dives deep into the world of live sports advertising. In our first episode, our Managing Director ANZ Yael Milbank and Nine's Director of Programmatic & Digital Sales Jordan King share how technology is revolutionizing the viewing experience, especially during the Paris Olympics and Paralympic Games. Read more in B&T: https://lnkd.in/dZZt-nmB
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Today, Gracenote launched Contextual Video Data to optimize ad targeting on connected TV. A big shout out to all our partners for supporting our announcement. We're thrilled to be working with these CTV ad selling buying innovators and look forward to our collaboration having positive impact on the ecosystem: PEER39, Magnite, Cineverse, DIRECTV, Philo, Tastemade, Xumo, Cannella Media DTC, Ocean Media Read our press release at https://lnkd.in/g66MgJXv
We’re excited to be working with REV Media Group to boost their programmatic capabilities across display and video, and help them deliver high-quality ad experiences. https://lnkd.in/dhTGH6KG
Our Senior Commercial Director of EMEA Sarah Gaudszun sat down with TF1 PUB’s General Manager Sylvia Tassan Toffola to discuss the growth of the VOD market, TF1’s streaming ambitions for the year, and why partnering with Magnite was the right choice to help them achieve their goals. https://lnkd.in/d4qvMV2w
We are thrilled to sponsor Prebid.org Summit 2024! Looking forward to seeing you as we connect with industry leaders and explore the future of programmatic advertising on October 15th. #PrebidSummit2024
How can publishers and advertisers leverage programmatic advertising to maximize their impact during live sporting events? Check out our Lead of Revenue, Italy, Spain & MENA Mariano De Luca's thoughts in El Publicista. https://lnkd.in/e5p8E4g9
By tailoring SSP-ad server connections, media owners can provide buyers with the most transparent, efficient, and performant access to inventory to create thoughtfully crafted ad experiences. Read more in our blog here: https://lnkd.in/eeC8hCQd
A beautiful day in the Berkshires for Beet.TV's #BeetRetreat! Check out these great shots of the panels featuring our VP of Brand Partnerships Cassidy Diamond and SVP of Demand Facilitation Mike Evans, as well as some great behind-the-scenes of the event.
Our SPO research is available to download. Find out more about the buyer’s perspective here: https://lnkd.in/etis9dh5 Still craving more SPO? We thought you might be. Check out our blog “SPO Checklist: How Buyers Can Streamline Supply Partners to Maximize Return on Ad Spend” by our Senior Director of Buyer Strategy Maverick Lee. https://lnkd.in/eDav9CzV