TPH by Taraji hosted The Beauty Block Pop-Up & Salon Days in Los Angeles last week, celebrating the brand's commitment to self care, storytelling and community. Inside the pop-up space, influencers & press were able to discover the full assortment of TPH haircare & bodycare products, receive hand massages, learn about the brand's history and hear from the founder herself, Taraji P. Henson. In the adjacent salon, TPH by Taraji partnered with celebrity hairstylist Tym Wallace and other stylists Anne Juliette, Courtney Elzy & Sema'j Trebora to provide influencers and brand loyalists hair consultations, scalp treatments, washes and styling services. In addition to the pop-up, founder Taraji P. Henson hosted the 2024 BET Awards, celebrating a night of Black excellence in music, film, and culture. All her hairstyles were crafted by Tym Wallace using TPH by Taraji haircare products. It was an unforgettable weekend for TPH by Taraji! #maesamoments #maesa #maesamagic
Maesa
Personal Care Product Manufacturing
New York, New York 62,912 followers
The Beauty of Possibilities
About us
Maesa is the world’s #1 beauty incubator in mass. We believe beauty ignites inspiration, creativity, imagination and connection — sparking new ideas and possibilities, meeting unmet consumer needs. We call this our #MaesaMagic: where others see boundaries and barriers, we only see potential and possibilities – driving us further to create innovative brands to make prestige beauty accessible.
- Website
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http://www.maesa.com
External link for Maesa
- Industry
- Personal Care Product Manufacturing
- Company size
- 201-500 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 1997
- Specialties
- Branding, Design, Manufacturing, Beauty, Fragrance, Turnkey Cosmetics, Beauty Packaging, and Home Fragrance
Locations
Employees at Maesa
Updates
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🌈🌈🌈 Happy Pride Month from Maesa! Pride month is a time to celebrate inclusivity, acceptance, and equality. This Wednesday, June 26th, Maesa celebrated Pride as a community in the New York Office. The event kicked off with an educational video about the origins of Pride Month. Throughout the celebration, we were happy to enjoy some sweets from Baked by Melissa, which contributed 10% net proceeds of Pride desserts to The Lesbian, Gay, Bisexual, & Transgender Community Center in NYC. We sipped on House Wine, a company that donated a portion of the Rainbow Rosé Bubbles sales to the Human Rights Campaign. The day then wrapped up with smiles all around, rainbow temporary tattoos, and pop music heard across the office. We look forward to continuing to acknowledge the importance of the month going forward. #maesa #maesamagic #maesamoments
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🏆WE'RE ON A WINNING STREAK🏆 Hairitage Play It Cool Argan Oil Heat Protectant Spray took home the Shop TODAY 2024 Beauty Award! Over the past four months, TODAY editors tested over 400 beauty products and revealed their favorites earlier today. Hairitage Play It Cool Argan Oil Heat Protectant Spray was named the best overall in the Best Heat Protectant Category, recognized for its clean ingredients and budget-friendly price. #beautyawards #winner #haircare #beautyindustry #beautyincubator #beautynews #maesamagic
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Maesa reposted this
A Spring Soiree in the heart of New York City?! Ooh la la! Last week, Kristin Ess Hair hosted top NYC-based influencers and their pups for a beautiful garden party at the iconic Ladurée USA Soho. While discovering the Kristin Ess Signature and Softening collections, the guests were in for a treat with complimentary illustrations by DEANNA FIRST, delicious macarons and, of course, accessories for themselves and their pups! #beautyindustry #beautybrands #haircare #beautyincubator #maesamagic #maesamoments
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A Spring Soiree in the heart of New York City?! Ooh la la! Last week, Kristin Ess Hair hosted top NYC-based influencers and their pups for a beautiful garden party at the iconic Ladurée USA Soho. While discovering the Kristin Ess Signature and Softening collections, the guests were in for a treat with complimentary illustrations by DEANNA FIRST, delicious macarons and, of course, accessories for themselves and their pups! #beautyindustry #beautybrands #haircare #beautyincubator #maesamagic #maesamoments
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Last week, Maesa CCO Erin Keating and CBO Oshiya Savur spoke at the Jefferies 2024 Luxury, Beauty and Wellness Conference in Paris. The event welcomed some of the industry’s most influential women founders and executives, who offered their views on what is driving innovation in each of their market segments. The day was full of lively and thought-provoking sessions covering many of the key themes impacting these industries, notable to drive to understand the ever-changing consumer landscape. As Keynote Speakers, Erin and Oshiya took the stage to talk about disrupting the beauty industry and Maesa’s strategic approach to incubating brands that scale. Thank you Muriel Petit Sasha Radic Eva Zimmerhofer and the Jefferies team for hosting Maesa and our leaders in Paris. We look forward to more collaborations in the future! #beautyincubator #MaesaMagic #beautybrands #beautyindustry #beautyleaders
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🏆MEET THE WINNER🏆Hairitage Mend to Be Damage Recovery Conditioner took home the 2024 SELF Magazine Healthy Beauty Award in the Best Conditioner for Dry or Damaged Hair category! We're so grateful to the 53 testers - SELF editors, skin care enthusiasts, and everyday folks with varying ages, hair textures, skin tones and types, and routines - for the recognition after reviewing over 2,500 submissions and rigorously testing over 1,000 products! ✨ #beautyawards #winner #maesamagic #beautyindustry #beautyincubator #haircare #wellness
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We're excited to share that Maesa Chief Customer Officer Erin Keating and Chief Brand Officer Oshiya Savur will present at the upcoming Jefferies 2024 Luxury, Beauty and Wellness Conference in Paris on Monday, June 3. This event will gather leading thinkers across sectors who will be zooming in on beauty verticals including aesthetics, beauty formulation and incubation as well as consumer health and wellness. As Keynote Speakers, Erin and Osh will talk about disrupting the beauty industry and Maesa’s strategic approach to incubating brands that scale. Thank you Muriel Petit Sasha Radic Eva Zimmerhofer for the opportunity! See you in Paris! #beautyindustry #keynotespeaker #beautyincubator #maesamagic
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With the entry barriers going down, the beauty industry has been seeing more and more brands on the market. However, it's become much harder to succeed. In a recent interview with WWD, Maesa CEO Piyush Jain says that there are ultimately many remaining opportunities in beauty and those are found in hidden places where a brand can offer something unique. Read more about his point of view on what it takes to launch a successful brand, including meeting unmet consumers' needs and developing strong partnerships with retailers. Thank you Alexandra Pastore #beautyincubator #beautyindustry #beautylaunch #beautyceo #maesamagic #beauty https://lnkd.in/eHdnvYzP
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Last week, Maesa's very own Dana Steinfeld and Kelly Kinnear Hunter from our Brand Incubation and Product Innovation team spoke at the coveted NielsenIQ Consumer 360 conference in Phoenix, AZ. As part of the Beauty Breakout Session, they joined fellow beauty, wellness and CPG thought leaders to discuss the impact of innovation in the beauty category and trends driving innovation forward. During the panel, titled “How Beauty Brands Leverage Innovation to Drive Growth," Dana and Kelly talked about Maesa's approach to innovation, understanding the beauty consumer, forging impactful relationships with retail partners, and successes of three of our recently launched brands - Being Frenshe, fine'ry and ITK. Thank you Anna Mayo, Krystal Dawson and Liz Bonofiglio Reaney for the opportunity and for an insightful and engaging conversation! #beautyindustry #beautyincubator #maesamoments #maesamagic #beautybrands #innovation