Madison Logic

How do you pinpoint which accounts are most likely to convert? 🤝 Engaged accounts, often referenced as marketing-qualified accounts (MQAs), is the number of accounts showing consistent engagement across multiple decision-makers within a buying group. This KPI helps identify which accounts are most likely to convert and where you should focus your efforts. Example: If 20 of your target accounts show consistent engagement from at least three different decision-makers within each account, you have 20 engaged accounts. Having multiple decision-makers engaged suggests a deeper penetration of the account and a higher likelihood of conversion beyond just lead generation. If only a single decision-maker engages with your campaign, expanding your outreach based on the level of engagement to other influencers within the account can help increase the likelihood of conversion. For more KPIs and metrics to benchmark your account-based success, download our new ABM Measurement eBook: https://hubs.li/Q02WCK_Q0 #abm #b2b #marketing #b2bmarketing #kpi #success #roi #revenue #attribution #metrics

You know what's truly scary? 👻 Not having a measurement framework that enables you to visualize campaign performance and optimize your approach in real time. Marketers face a number of hurdles when it comes to accurately measuring and demonstrating their ABM performance. While some of these challenges stem from inherent complexities with pinpointing and attributing the success of marketing campaign initiatives to specific high-value accounts, others relate to more general obstacles impacting the B2B marketing space. Given the challenges B2B marketers face today, including tight budgets and shifting market dynamics, it’s critical to be agile, logical, and data-driven to maximize results. The solution? A unified, multi-channel account-based marketing (ABM) strategy that provides a comprehensive view of account progression through the buyer’s journey. With this approach, it’s easier to spot trends, adapt strategies, and make data-driven decisions that enhance campaign effectiveness—avoiding last-minute scares. Head to the blog for a deeper look at nine best practices that will empower you to optimize your campaigns effectively and enhance your measurement strategies: https://hubs.li/Q02WvcSQ0 #abm #marketing #b2b #b2bmarketing #measurement #roi #kpi #success #optimize

Marketing growth isn’t just about lead generation, it’s about building a brand that lasts. As a leader in marketing innovation, Tyrona (Ty) Heath, Director, Market Engagement at The B2B Institute LinkedIn emphasizes a more balanced approach between lead generation and brand investment. "We like to say, ‘The brand that's remembered is the brand that's bought.’ There's an opportunity for us to shine a light on brand and actually show that marketing is more than a cost center, it's actually a driver. It fuels growth for the entire business.” ⬇️ Watch below as Ty shares how to apply the 95-5 Rule, shift focus from short-term buyers to long-term brand growth, and leverage the CMO Scorecard for impactful results. Learn more here: https://hubs.li/Q02WjQ7v0 P.S. A special birthday shoutout to Tyrona (Ty) Heath! Happy Birthday from the ML team—hope it's a great one! 🎂 #LeadersInMarketingInnovation #abm #marketing #b2b #b2bmarketing #linkedin #brand #branding #leadgen #success #ads

Most software buyers make purchasing decisions as a team. 🤝 Modern buying groups are expanding—averaging 6-11 stakeholders per team—and often include senior executives playing a more prominent role in the decision-making process (Gartner). Research also indicates that around 38% of buying committees now include the CEO, a trend that indicates the strategic importance of software investments and the desire for top-level executives to guide them (SBI). Being aware of these shifting committee dynamics and using data to understand what these key roles care about most is essential for your marketing strategies to succeed. You need to manage the various concerns and complicated relationships with multiple people who might have different viewpoints, needs, and interests. Head to the blog for a deeper look at these changing buying committee dynamics and how to employ data to navigate these changes to help all group members reach a more unanimous decision in your favor faster: https://hubs.li/Q02WdfJx0 #abm #marketing #b2b #b2bmarketing #buyer #saas #software #decisionmaker

Today, we’re excited to give a special shoutout to the recipients of our Q3 R.A.V.E.S. Peer-Recognition Awards, as well as our Q3 Spot-On Award nominees! These awards honor the team members whose exceptional contributions inspire our success and help our clients convert their best accounts faster. 💜 Congratulations to our Q3 R.A.V.E.S. Peer-Recognition Award recipients: 🥇 Amina Temkin - Sr. Product Trainer 🥇 David Levenson - Sr. Team Lead, Client Success 🥇 Zefang Tang - Account Manager 🥇 Sharon Kim - Sr. HRIS Specialist 🥇 Yusika Thapa - Campaign Manager 🥇 Andriy Goltsev - Lead Engineer, Full Stack And a big congratulations to all of our manager-recognized Q3 Spot-On Award nominees: 🥇 Mohamad Safieddine - Sr. Account Manager 🥇 Henry Liu - Data Scientist 🥇 Jazmin Eck - Strategic Customer Success Manager 🥇 Natasha Eves, FCCA AITI CTA - Associate Director of Finance 🥇 Gulum Peverall - Global Payroll Manager 🥇 Samantha Koranteng, Assoc. CIPD - Sr Manager, People & Culture 🥇 Elizabeth Burroughs CPP - Payroll & Benefits Manager Thank you all for your above and beyond efforts—you continue to elevate our team and our clients’ success. We appreciate everything you do!

Trying to prove account-based marketing (ABM) attribution? ABM measurement is a practice often easier said than done. But now, accurately pinpointing and attributing the success of ABM initiatives to specific high-value accounts is easier than ever. 👇 Madison Logic’s latest eBook helps you understand what to measure and when and how to do it. Use it to develop a repeatable framework that offers a more complete view of your revenue waterfall and uncover more opportunities for optimization—so you can manage and guide the customer journey effectively instead of merely responding to it. Ready to prove your impact on your company’s bottom-line and create repeatable and scalable campaigns that convert your best accounts faster? Download the eBook, Metrics that Matter: Measuring ABM and Integrated Campaign Results: https://hubs.li/Q02VVHpl0 #abm #measurement #b2b #b2bmarketing #attribution #roi #revenue #sales #marketing #mops

Are your target accounts spending enough time with your content to truly understand your value? 📖 Audience exposure time tracks the time target accounts spend interacting with your ABM content. This metric reflects the quality and relevance of your content to the audience. Example: If target accounts spend 1,000 minutes interacting with your content in a month, your audience exposure time is measured and scored to prioritize audiences who know you and are actively engaging with your marketing campaigns. While your industry and platform impact your exposure time benchmarks, the obvious consensus is that longer exposure times typically indicate that your content is engaging and valuable to your audience. If you notice short exposure times, it could indicate that your content isn’t resonating. Revise your content to make it more engaging or informative. Even updating statistics and CTAs will increase the likelihood of retaining your audience’s attention, as they know they’re reading up-to-date industry insights. For more metrics to benchmark, download our new ABM measurement eBook: https://hubs.li/Q02VT5ZS0 #abm #b2b #marketing #b2bmarketing #kpi #measurement #accountbasedmarketing #contentmarketing

In today’s fast-changing digital landscape, content syndication is a powerful way for B2B marketers to amplify reach, strengthen brand visibility and generate valuable leads. 💡 Yet, despite its immense potential, evolving consumer expectations and stringent data privacy regulations continue to complicate content syndication strategies. To overcome these challenges, marketers must prioritize working with syndication partners who offer transparency, data accuracy, and compliance to ensure their campaigns deliver high-quality leads while staying within legal boundaries. In a recent Demand Gen Report article, Keith Turco, Madison Logic CEO, shares what marketers should focus on when choosing syndication partners: ethical practices, strong data management, accurate lead validation, and full transparency in how your content is used. Read the full article here: https://hubs.li/Q02VGwz30 #abm #b2b #marketing #b2bmarketing #data #transparency #privacy #contentsyndication

ABM success begins with a deep understanding of your buyer personas. 💭 As a leader in marketing innovation, Katrina Kilgas, MBA, B2B Media Manager, explains that aligning closely with sales on target personas and tailoring messaging to each one is the key to a successful ABM strategy. “We had to balance and segment the way that we were targeting persona-wise, so that we could influence from a thought leadership perspective to help gain that credibility and that trust.” ⬇️ Watch the video below to see how Katrina uses persona targeting and strategic alignment to bring marketing innovation to life, and learn more here: https://hubs.li/Q02Vy8780 #LeadersInMarketingInnovation #abm #b2b #marketing #sales #data #strategy #revenue

How do you accurately pinpoint and attribute the success of your initiatives to high-value accounts? 👇 Success in ABM doesn’t just happen—it’s driven by a series of metrics that allow you to understand what’s working and where your efforts fall short. This not only helps you prove your impact on your company’s bottom-line but also create repeatable and scalable campaigns that convert your best accounts faster. Our new eBook helps you understand what to measure and when and how to do it. Use it to develop a repeatable framework that offers a more complete view of your revenue waterfall and uncover more opportunities for optimization—so you can manage and guide the customer journey effectively instead of merely responding to it. In it you’ll learn: 🎯 How to operate more effectively when goals grow or the market—and competitors—make it harder to grow. 📈 What KPIs and metrics to focus on and how they link to your main campaign goals. 🤝 Best practices for optimizing your ABM KPIs to ensure they align with business objectives. Download your copy here: https://hubs.li/Q02Vv0xJ0 #abm #marketing #b2b #revenue #measurement #kpi #b2bmarketing #success #goals