Protect your ad spend in the evolving CTV landscape. Our VP of Product, Linda Payson, sat down with Justin Adler-Swanberg, Director of Product, at HUMAN Security to discuss the ins and outs of CTV fraud. Learn how Madhive and HUMAN are staying ahead of fraudsters and keeping your campaigns safe. Read more here: https://hubs.li/Q02FS8Ry0
Madhive
Advertising Services
New York, New York 27,292 followers
Madhive is the leading tech company engineered for modern TV advertising.
About us
Madhive is the leading technology company engineered for modern TV advertising. Through its self-service platform, advertisers can seamlessly customize and automate the buying process into one operating system. This allows advertisers to plan, target, activate, and measure their campaigns with greater simplicity, accountability, reach, and control. Powered by an industry-leading bidder and device graph that processes 260 billion available ad opportunities per day, Madhive delivers precise, brand-safe audience connections efficiently at scale. The company is trusted by the leading local content owners, creators and distributors, including FOX and TEGNA's Premion, as well as national agencies and brands, powering more than half a billion dollars in media across 12,000 daily campaigns. To learn more, visit madhive.com.
- Website
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http://www.madhive.com
External link for Madhive
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Audience Building, Video Monetization, Cross-Screen Targeting, DMP, Data Attribution, OTT , SSP, and Advertising
Locations
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Primary
225 Broadway
11th Floor
New York, New York 10007, US
Employees at Madhive
Updates
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A global travel site partnered with Madhive to deploy their first-party data to precisely target audiences on CTV. The result? A 51% decrease in cost per conversion, 36.7k hotel bookings ✈️ and 648k hotel searches 🔍. Learn more here: https://hubs.li/Q02FChY_0
Madhive - Global Travel Site Activates First-Party Data on CTV, Cuts Conversion Costs in Half
madhive.com
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Discover which CTV channels delivered the best reach during our CTV ad campaign targeting media pros and marketers. 📺🔍 Sling, Pluto, and Tubi led the pack, driving impressive impressions and conversions. Dive into our findings and see how FAST and vMVPD channels are changing the game here: https://hubs.li/Q02DX3x00
Madhive - Which Channels Scored for Our CTV Test?
madhive.com
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Looking back on our week in Cannes 🇫🇷🥂 Step inside our suite where we hosted a happy hour and a content studio. Thank you to our partners Clik and TVREV for making Cannes Lions International Festival of Creativity a success! #canneslions2024 #CTVDifferently
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Madhive reposted this
Roaring Data While at #CannesLions, I shot a series of interviews with some truly big data brains - de la Croisette! In this first episode of Big Data Brains, I have a global discussion about the importance of local with R. Spencer Potts, who also hosted our show in #Cannes, at Madhive's awesome space, right in the thick of it all. Thanks to TVREV & The Measure for producing this series. Thanks to all the guests (coming soon!) from Madhive, VIZIO, iSpot.tv, Truthset, CreatorIQ & Qonsent. It was so great to geek out and have frank conversations around big data with such smart folks. #data #bigdata #1Pdata
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🔥 Political ad campaigns are heating up. 📊 Our May CTV insights reveal impressions jumped by 54% MoM. Expect more spikes around the primaries and discover how the trends are shaping up for election season. Read more in our Political Pulse here: https://hubs.li/Q02Djwnx0
Madhive - Political Pulse: Key Races Are Driving CTV Impressions
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Another Cannes Lions International Festival of Creativity in the books 📚. It was a week filled with innovative activations and thought provoking panels🌟. Discover our festival highlights and get an exclusive first look at our new content series here: https://hubs.li/Q02DbsNl0 #canneslions2024
Madhive - Cannes 2024 Highlights — and a Sneak Peek at Our New Video Series
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Madhive reposted this
Last week we brought a taste of Cannes to NYC as we hosted a dinner with “Baes who Rosé”! It was great to catch up with old and new friends for an evening of meaningful conversation and inspiration. Huge thanks to Madhive for their sponsorship and to celebrity photographer johnny nunez for stopping by to capture some beautiful moments with our Baes!
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Bahakel Digital partnered with Madhive to measure the impact of CTV on brand awareness for their client, a retail store, through a brand lift study. Utilizing Madhive’s advanced CTV strategies, they targeted diverse audience segments📍. The result? The retail store saw a 19.8% lift in brand awareness through CTV advertising. Learn more here: https://hubs.li/Q02C_28g0
Madhive - Local retail store sees 19.8% lift in brand awareness through CTV advertising
madhive.com
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That's a wrap on #CannesLions2024 💫 Our week was packed with engaging activities, from networking happy hours to insightful panel discussions on AI, the future of CTV, and beyond. Thank you to our partners who made this week a success: DPAA, Univision, TVREV, Clik Events. Until next year 🇫🇷. R. Spencer Potts, Kristin Wnuk Crawford, Jim Wilson, Dean Glasenberg, Tom O'Donnell, David Katz, Karla J. Muldowney, Nick Coté, Luc Dumont, Oliver Jacob, Frequence, Tom Cheli, Bob Stel, Steven Han
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