Mad Agriculture reposted this
"Something remarkable happens when a brand steps onto a farm from which they are sourcing." Facts. That bit of truth is from Elizabeth Candelario, Chief Strategy Officer at Mad Agriculture. As I've immersed myself in regenerative agriculture over the last couple years, Mad Ag's cutting edge work is a recurring theme. I was recently reminded that Mad Ag's Regenerative Impact Program is the reason that my favorite breakfast brand -- Purely Elizabeth -- has been able to accelerate its commitment to regenerative agriculture. And, in fact, that quote up top, it's talking about another Elizabeth -- Elizabeth Stein, founder and CEO. As this story shares, she visited Jody Manuel and Crystal Manuel at Prairie Grass Ranch, a Regenerative Organic Certified® (ROC™) fifth-generation farm in northern Montana. Elizabeth shared that "the Manuels’ mission “exactly aligns with our core values and vision. Knowing that the health and diversity of our soil directly impacts the nutritional value of our foods, and in turn our gut and overall health, we could not be more excited to embark on this journey with Jody and Crystal.” Read the full version here: https://lnkd.in/gkcKTXUT Big kudos to Mad Agriculture for their on-going pilot program that made these connections happen. Author Elizabeth Candelario said it best: "the true potential for regeneration lies within each one of us and in our relationship to each other. To realize the change we seek, we need to connect. We need to see and experience our shared values and vision. We need to learn about the challenges and obstacles the other faces and problem-solve together in a way that is equitable to both. And then we need to get to work. Together." Photo via ReGen Brands and Purely Elizabeth. #regenerativeagriculture #regen #farming #ecosystem #food