Lundberg Family Farms reposted this
🔥The world is on fire. Literally. But how do you cut through the noise and get people to care? This is the Marketer's Dilemma: When Climate Change Isn't Enough. Please vote for our #SXSW panel so Max Kabat from goodDog, Christina Volgyesi from Dr. Bronner's, and I can talk about subversive tactics to make tough issues palatable… and maybe even fun! ⬇️ https://lnkd.in/gsZFhN2h #Regenerative #RegenerativeAgriculture Lundberg Family Farms
"We're all going to die!" Shouting it from the mountaintops to motivate change doesn't. So Brita Lundberg from Lundberg Family Farms, Christina Volgyesi from Dr. Bronner's and I are looking to talk about what works for the do-good space at SXSW. Marketer’s Dilemma: When Climate Change isn’t Enough You can vote for the panel with the link in the comments. Here's the description: How do we talk about the most pressing issues of our time without losing consumers along the way? Climate change, regenerative farming, and Fair Trade are just some of the buzz words that marketers want consumers to know and care about. But nobody wants a sob story. Sometimes it takes subversive tactics to make tough issues palatable…maybe even fun! Hear from marketing leaders as they share challenges and opportunities in cutting through the noise with unconventional storytelling methods. And thanks to Ami Hamilton for helping pull this together! Art from DzineMon. Link in comments #sxswpicker #regenerative #regen